Starts With Strategy
Social media
Building a better social media presence
Beauty Marketing Industry
The leading beauty agency with growth at the core. From cosmetics to skincare products, the beauty industry is one that looks to continue growing for years to come.
$450K+
Net-new monthly revenue through paid media
8X
ROAS across multi-channel beauty growth
120%
Top-line revenue lift from a UGC-led paid media system
250K
Monthly social impressions for a U.S. beauty launch
Looking to promote your beauty brand?
In a world where beauty knows no bounds, our tailored marketing services bring your brand to the forefront of the global stage. From ancient Egypt to modern ecommerce, the quest for beauty endures. We harness targeted traffic, guiding customers seamlessly through a curated sales journey. Embrace the future of beauty marketing with us, where online presence is paramount.
Reach new heights, expand your reach, and thrive in the virtual marketplace with our award-winning strategies.
Beauty marketing playbook
Unlock your beauty marketing strategy
Use Brenton Way's beauty marketing playbook to plan stronger acquisition, retention, SEO, paid media, and lifecycle campaigns for cosmetics, skincare, haircare, and wellness brands.
Services
Beauty industry marketing services
Influencers & PR hacking
Marketing in beauty industry has dramatically changed in the past decade.
Social media marketing
Boost your beauty brand's visibility and name recognition with aggressive social media tactics.
Branding
Evolve from mediocrity and obscurity to an easily recognizable brand, as our creative team gets to work crafting a compelling, relatable image for your beauty company.
Paid campaign management
Set up your PPC campaigns with the right keyword strategy, search optimization, and comprehensive analytics.
Creative content creation
Look to our agency to create new and compelling creative content around your beauty product.
Market & competitor research
Get comprehensive market insights to beauty trends and key factors that should dictate your company's marketing strategies.
Want to view our case studies?
Haute Minute Makeup 
7x Blended ROAS
$80 Average Order Value
120% Top-Line Revenue Lift
FOREO 
$450K+ Net New Monthly Revenue
$140+ Average Order Value
38% Paid Ad Click-Through Rate
ZVYK 
5X Avg. Return on Ad Spend
$50 Average Order Value
+23% Increase in Add-to-Cart
1 6
Become a part of the successful story
Book free 30-min consultationLook what news we have
Aesthetic Plastic Surgery Marketing Stats and Trends for 2026
Plastic surgery statistics from ASPS: the 2026 report release, 2025 cosmetic procedure counts compared with 2024, demographics, and aesthetic trends.
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AEO Statistics for 2026: AI Search, Zero-Click Trends, and Optimization Strategy
Review the AEO statistics shaping 2026: AI search growth, Google AI Overviews, zero-click behavior, citations, AI referrals, adoption, trust, and how brands should adapt.
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TikTok Marketing Statistics: 2026 Data, Trends & Strategy Insights
Updated TikTok marketing statistics for 2026 with sourced U.S. ad reach, audience demographics, global attention benchmarks, TikTok Shop commerce data, social search behavior, creator pricing trends, charts, and strategy takeaways.
Read blog postServices
Our main services
FAQ
Need help?
We combine data-driven strategies with creative excellence specifically tailored for the beauty industry. Our team has deep expertise in cosmetics, skincare, and wellness marketing, delivering measurable results through influencer partnerships, SEO, paid media, and social media management.
Skincare teams planning organic growth can use this skincare SEO guide to align content, technical SEO, and product education around qualified demand.
Results vary by channel and strategy. Paid media campaigns can show results within weeks, while SEO and organic social media typically take 3-6 months to build momentum. We provide transparent reporting so you can track progress from day one.
Yes, we work with beauty brands ranging from emerging startups to established enterprises. Our strategies are customized to fit your specific budget, goals, and growth stage, ensuring maximum ROI regardless of company size.
We specialize across the full beauty spectrum including cosmetics, skincare, haircare, wellness, fragrance, and beauty tech. Our team stays current with industry trends and consumer behavior to keep your brand ahead of the competition.
We track KPIs that matter most to your business including ROAS, customer acquisition cost, organic traffic growth, social engagement rates, and revenue attribution. Our comprehensive analytics dashboards give you real-time visibility into campaign performance.
Absolutely. Influencer marketing is one of our core strengths for beauty brands. We identify and vet the right influencers, negotiate partnerships, manage campaigns, and track ROI. Our PR hacking techniques help you get in front of the most impactful influencers and media sources in the beauty space.
What our users say about beauty
Med Spa Marketing Success
They completely took over our social media and Google Ads, and the difference has been night and day.
Engagement and inquiries up
Peace Out Skincare brand launch
Brenton Way was instrumental in our brand's debut in the beauty industry. From social media narratives to graphics and web design, they understood our vision and brought it to life.
Breaking through into the US beauty market
Brenton Way helped us successfully break into the U.S. market with a paid media strategy built to stand out in one of the most competitive beauty categories.
$450K+/mo
Increased our ecommerce sales in 6 months
We are over the moon about the team at Brenton Way and the amazing results they were able to bring to our ecomm store. Every week they updated us on our ad campaigns and how they were performing while coming with new campaigns to add on top of well performing ROAS.
PPC & SMM for Floral Design Company
Brenton Way presents an enticing value proposition for businesses seeking exceptional digital marketing solutions.
20% revenue boost
15
The partnerships and expertise that fuel your growth
Are we the right team for you?
We'll take 30 minutes together to assess your website and give you some honest feedback.
Brenton Way in numbers
5X
Faster than other agencies
80%
Client retention rate
7X
ROI in average
23
Experts in our team
Brands we've empowered
Industry insights
