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Hair Salon SEO: How To Do Beauty Salon SEO

Hair Salon SEO is one of the most effective digital marketing practices that brings loads of benefits to your hair spa with increased online visibility and high SERP rankings. If you are struggling to attract clients for your hair spa even after continuous efforts, then SEO is the solution. Curate a robust hair and beauty […]

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Hair Salon SEO is one of the most effective digital marketing practices that brings loads of benefits to your hair spa with increased online visibility and high SERP rankings.

If you are struggling to attract clients for your hair spa even after continuous efforts, then SEO is the solution. Curate a robust hair and beauty salon SEO strategy to get an edge over your competitors and drive organic conversions.

In this article, I will share the best SEO techniques to improve the organic visibility of your hair and beauty salon.

Let’s begin!

Top 6 Strategies To Perform Hair Salon SEO

Here is a list of the top 6 hair salon SEO strategies to get your spa listed at the top of SERPs:

1- Find The Best Hair Salon Keywords

It is essential to find out the words and phrases your target audience searches for when looking for beauty and hair salon services online to get your website’s results on top of SERPs. For this, you should perform in-depth beauty salon keyword research based on your customer data, demographics, locations, needs, and pain points of your target audience.

Curate a list of keywords related to your hair salon, its products, and its services. 

Further, analyze your keywords’ search volume, competition, and price using online tools like SEMrush, Google Keyword Planner, and Ahrefs. It is always beneficial to target search intent-based and local keywords like best hair rejuvenation spa in London or top beauty spa for hair care treatments.

You should also track what keywords your competitors use on their websites. An in-depth competitor analysis using online tools can help you identify the most search keywords in your niche that your competitors use.

Mix and match the targeted keywords in your site content that aligns with your business goals and user’s search intent.

Best Hair Salon Keywords List

Here is a list of the top keywords for hair salon business:

  • Hair salon 
  • Hair salon near me 
  • Best hair salon 
  • Hair salon [city/area] 
  • Haircut salon 
  • Hair styling salon 
  • Hair color salon 
  • Hair extensions salon 
  • Bridal hair salon 
  • Men’s hair salon 
  • Women’s hair salon 
  • Children’s hair salon 
  • Balayage salon 
  • Highlights salon 
  • Keratin treatment salon 
  • Blowout salon 
  • Perm salon 
  • Updo salon 
  • Barbershop 
  • Hair spa salon

2- Optimize Your Hair Care Website

Your salon website is the first point of interaction with prospective leads when you focus on getting customers through digital marketing. Hence, your hair spa website must be appealing, relevant, informative, and fast to give a seamless browsing experience to the users.

Search engines prioritize ranking websites that offer a smooth customer experience. Here are the best tips to optimize your hair salon website:

  • Most of your prospective clients look for spa services using their mobile devices. Hence, you should ensure your website is mobile-friendly for a smooth customer experience. It should have responsive layouts, reduced pop-ups, enlarged-readable texts, a single CTA, compressed visuals, and enough white spacing.
  • Keep your hair care website’s navigation as smooth as possible. Ensure there is a logical page hierarchy, clear menus, noticeable CTAs, transparent contact details, and linked social handles so you don’t miss out on your clients in the middle of the buyer journey. 
  • Perform on-page optimization on your website by using relevant keywords in your page title, meta description, and heading. You should also focus on optimizing your URLs. They should be short, concise, descriptive, and relevant. For instance, is a good URL for a salon website targeting people interested in coloring their hair.
  • Besides offering salon services offline, you should ensure that customers are well-informed about hair and beauty treatments. To keep your clients informed and engaged with your website, you should offer valuable content to them through beauty video tutorials, hair care blogs, and beauty and fashion news.
  • Mention the opening and closing hours of your beauty salon. Here is an example of a hair salon website, Gielly Green, with a seamless website with clear sections for price lists, hair and beauty services, and beauty products. At the same time, it mentions the opening hours and contact details.
  • When talking about customer experience, offering your clients the ease of online appointment bookings is essential. Incorporate an appointment scheduling system with an easy checkout process to acquire more customers online.
  • Speed is an essential factor in keeping customers engaged. Hence, you should compress your website’s images and videos, minify CSS and javascript, implement cache, and use a responsive layout to provide your clients with a smooth and fast-loading website.
  • Make sure you flaunt your salon’s social proofs on the main landing pages of your website to prove your credibility. It can be anything from customer testimonials to awards. This can strongly influence your customer’s decisions positively.

3- Focus on Hair Care Niche Link Building

Acquiring authoritative links to your salon website is one of the most effective SEO tactics that helps your brand build a reputable name in your niche. 

Before implementing your link-building strategy, you should be clear that search engines look for quality over quantity when ranking a website. Here are the top tips you should follow to earn valuable, high-quality backlinks for your hair salon:

  • Content creation is one of the key elements that can get your salon website high-quality links. Find out through social listening, customer data, and website metrics what kind of audience you are catering to and what kind of content they prefer for beauty and hair care. Here is an example of Bleach London that offers valuable how-to insights on beauty and hair care while promoting its products:
  • Identify and reach out to hair and beauty influencers, experts, websites, bloggers, and vloggers to offer you guest blogging or content collaboration opportunities. This will improve your website’s backlinking structure and enhance your salon’s credibility among the audience.
  • Reach out to famous beauty bloggers or influencers specializing in hair care and styling. Offer them a free salon service or an exclusive discount in exchange for a featured blog post or social media shout-out that includes a link to your salon’s website.
  • Participate in online hair care events and community forums where you can engage with industry experts, audiences, hair stylists, and influential personalities. Contribute your beauty and hair-related insights in debates, Q&As, and discussions to spread your brand’s reach.
  • Write high-quality, informative articles about hair care, styling tips, or the latest trends in the industry. Approach reputable beauty and lifestyle websites that accept guest posts and offer to contribute an article. Ensure the article includes a link to your salon’s website in the author bio or within the content.
  • Create a scholarship program for students pursuing a career in cosmetology or hairstyling. Contact local beauty schools and offer a scholarship in your salon’s name. This can attract attention from educational institutions and garner links from their websites or social media profiles.
  • Ensure that your content is easily shareable across all platforms, including social media, website, and email. This will widen the scope of your audience reach. Also, ensure that your content, be it videos, blog posts, or reels, is interlinkable so that when influential hair stylists, beauty experts, and salon websites share them, the audience stays engaged with your brand for much longer.
  • You should also get your salon listed on local directories, like Yelp and Yellow Pages, where you can leverage customer reviews and comments to acquire backlinks and improve your salon’s local search visibility.

4- Perform Hair Salon Local SEO

A hair salon is a business that must be visible in front of the local audience. Hence, it is essential to create a robust local search engine optimization strategy to attract more local customers. 

For local SEO, your prime focus should be to create a Google My Business account, as it has the broadest reach. Claim your GMB listing and ensure you put all the information in your profile, including the contact details, working hours, services, photos, reviews, address, and website.

Perform local on-page SEO by targeting localized keywords for your site content. Use them in meta tags, headings, descriptions, and content. For better local reach, incorporate keywords like “top hair salons near me” or “best hair color spa in NYC” for better local reach.

Optimize your website locally by using your salon’s name, address, and phone on all your web pages so that it is clearly visible to audiences when browsing your hair spa website. You should also create location-focused landing pages.

Submit your salon’s information to local directories, like Yelp and Yellow Pages, and ensure that you provide accurate information. Further, encourage customers to drop their comments, experiences, and reviews on local directories. Respond to every review in a positive tone. This will increase the engagement of your hair care brand and make it a trustable one among the local audience.

Stay updated with local trends and affairs to create content around them. The local audience will resonate more with your salon if you capture local hair and beauty topics.

To acquire local backlinks, reach out to local influencers, beauty brands, and sponsors to create location-specific content through blog posts, videos, webinars, and podcasts. This will also boost your local link-building strategy and help you acquire quality backlinks from local sources.

5- Strengthen your Website’s Internal Linking Structure

Another factor that contributes to ranking your website high on search engines is the session time of the target audiences and how relevant your website is for them. It is essential to provide customers with faster and smoother navigation so they don’t get stuck between different sections of your hair spa website.

For this, you need to audit your salon website’s current internal linking structure using site audit tools like SEMrush or Ahrefs. These tools will give you in-depth insights on how to improve your site and linking structure.

Ensure that the anchor text you use in your content is contextual, descriptive, and matches the content of your web page. If not, rectify it and use a better keyword in your anchor text so search engines find your website useful.

Ensure that your website has a logical hierarchy with essential pages linked to supporting pages intelligently. Distribute the menu navigation meaningfully to ensure prospective customers remain clear while browsing your website. Incorporate a breadcrumb navigation system, as this helps users to understand their current location on your website. 

Continuously review your site content and links to ensure that stale information and broken links are updated on time. This keeps your salon site fresh and ensures your internal link health is intact. 

You also need to ensure you don’t overstuff your web pages with internal links. Excessive use of internal links can work adversely for your salon website and even harm your search engine rankings. With too many internal links on a website, search engines might find it challenging to identify and rank the most important pages.  

6- Leverage Hair Salon Email Marketing

Emails marketing plays a massive role in engaging your clients with appealing offers, newsletters, news, and updates on your salon and beauty niche. 

Encouraging customers for reviews, promoting hair care content, personalizing the user experience, and initiating customer engagement through regular emails make your hair spa a relevant and reliable name in the beauty industry. Hence, you should leverage the power of emails to grow your SERP rankings.

Here is how you can create a winning email marketing strategy for your hair salon:

  • Start by collecting email addresses from your existing customers and website visitors. You can also encourage customers to sign up for your email list by offering exclusive promotions or discounts.
  • Select a reliable email marketing service provider such as Mailchimp, Constant Contact, or Sendinblue. These platforms offer user-friendly templates and automation features to streamline your email campaigns.
  • Use visually appealing templates provided by your email marketing platform, or hire a professional graphic designer to create custom templates for your salon.
  • Include a compelling and brand-aligned call-to-action button in all your emails to help users follow the next course of action, which may include appointment bookings or downloading a hair care ebook. Here is an email asking for email ids from customers to help them become a member of the beauty club:


  • Personalize your email content in the form of offers, discounts, and invites to provide an exceptional customer experience.
  • Ensure your emails are well optimized, even on mobile devices, with all the elements clearly displayed. Mobile-friendliness plays a considerable role in ranking your brand on search engines.
Struggling to rank your salon high in search engine results?
With the effective SEO approach of Brenton Way, you can boost your site’s traffic and conversions. We look at more than 50 variables that might be a barrier to generating organic traffic for your beauty website. We do everything to have your hair salon website placed at the top of search engines, from locating broken pages to identifying site concerns. 
Book your consultation call now

Related FAQs

What is the importance of search engine optimization for your hair salon?

Here are the top advantages of SEO for your beauty salon:

  • Improves your website’s ranking on search engines leading to increased digital visibility.
  • Offers your hair salon an advantage to outdo your competitors and be more visible in front of the customers.
  • Improves your website’s speed, structure, and appearance, which results in an enhanced customer experience.
  • Helps acquire backlinks from authoritative sources, making your salon a notable name in the beauty and hair care niche.

What are the best keyword research tools for hair salon SEO?

Here is a list of top keyword research tools that you can use for your hair salon SEO:

  • SEMrush
  • Google Keyword Planner
  • Ahrefs
  • Moz Keyword Explorer

What role does social media marketing play in hair salon SEO?

Social media aligns well with all digital marketing strategies, including search engine optimization. In fact, social media is a huge part of search engine optimization as it increases your reach and visibility through content promotion. This leads to improved brand engagement in the form of likes, comments, and shares.

Positive publicity on social media platforms through audience reviews and comments helps create an optimistic image of your hair salon, which contributes to the success of SEO. 


Performing SEO is tricky and requires much effort, especially in a competitive sector like beauty and hair care. You have to be ready with a plan before implementing SEO tactics for your hair salon website.

This article has all the winning SEO strategies that have the potential to rank your salon website on the top results of search engines. Incorporate them intelligently with your existing marketing strategy to improve your hair salon’s overall client experience and customer loyalty.


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