With the significant hike in plastic surgery clinics and treatments, the need to stay competitive and differentiated among tonnes of cosmetic surgery facilities also increases. If applied efficiently, Plastic surgery marketing strategies can help boost your clinic’s online presence, client base, brand loyalty, and revenue. Experimentation with different healthcare marketing strategies before finding what works […]
With the significant hike in plastic surgery clinics and treatments, the need to stay competitive and differentiated among tonnes of cosmetic surgery facilities also increases.
If applied efficiently, Plastic surgery marketing strategies can help boost your clinic’s online presence, client base, brand loyalty, and revenue. Experimentation with different healthcare marketing strategies before finding what works best for your medical facility is essential.
In this article, I have listed the top 10 plastic surgery marketing tactics that can help you push your boundaries and get away with outdated advertising strategies. These tactics will develop a positive perception of your brand and attract more and more patients to get cosmetic treatment from your clinic.
Plastic surgery advertising refers to the marketing and promotional activities aimed at promoting plastic surgery services and attracting potential patients to a plastic surgery practice or clinic. It involves strategic communication and advertising campaigns that highlight the expertise, services, and benefits offered by the plastic surgeon or clinic to engage and convert prospective patients.
Here are the ten best cosmetic surgery promotional tactics:
When you know what kind of patient persona your clinic will cater to, shaping your marketing strategies becomes much easier.
To create an effective client persona, you should begin with evaluating your customer data, including audience demographics, concerns, motivations, purchasing parity, challenges, and decision-making process.
Here is an example of a patient persona for your inspiration:
Evaluate what attracts patients to an aesthetic surgery clinic: client reviews, educational content, online reputation, or surgeon expertise.
Use this information and create a fictitious patient. Solve their queries with your marketing tactics and clinical services. Update your patient persona consistently according to the latest trends.
It is essential to keep a check on your competitors as to how they attract patients and what tactics help them to improve their clinic’s profitability.
Start with the identification of your top-performing competitors in the medical market. Evaluate their digital presence through their website, online reviews, and social media.
Compare your existing strategy and find out the gaps you can fill to acquire more patients. Also, look for what kind of content they offer to build brand authority in the niche.
A comprehensive competitor analysis will help you craft a unique stand-out marketing strategy that drives profitability for your constructive surgery facility.
Here is a sample table of the date you should track:
|Aspects to Track
|List the names of each direct competitor
|Assess website design, user experience, content quality, etc.
|Evaluate social media engagement, followers, reviews, etc.
|Analyze the range of procedures and specializations
|Examine pricing models, packages, and financing options
|Branding and Messaging
|Evaluate brand positioning, tone of voice, visual identity
|Understand the demographics and psychographics of their audience
|Explore online advertising, SEO, content marketing, etc.
|Reputation and Patient Satisfaction
|Research patient reviews and ratings
|Strengths and Weaknesses
|Identify their unique selling points and areas of improvement
|Opportunities and Threats
|Analyze market gaps, emerging trends, challenges
An updated and user-friendly website is what clients ask for when looking for a credible plastic surgery facility. A professional, updated, and patient-friendly website acts as a communication medium between your brand and the patients, leading to an improved customer loyalty rate.
Begin with selecting a professional design for your website. Use a responsive design, emotion-evoking color schemes, and a mobile-friendly layout. Mention your clinic’s essential services and highlight the techniques your clinic uses with clear descriptions on all the landing pages.
Dedicate specific pages for all different purposes, including the service page, testimonial page, contact page, appointment page, surgeon profile page, FAQ page, and educational resource page.
Here is an example of a plastic surgery website from MedStar Health. They have an excellent mobile-friendly menu. Patients can find all the information about the clinic and its services on the website. Also, the image of a smiling doctor adds to the patient’s comfort level. Finally, a compelling CTA button helps visitors to make an appointment:
Hence, you should ensure that your website is patient-friendly. Implement an automatic appointment booking system where patients can schedule their appointments with a few clicks.
Use the latest technology like AI chatbot, CRMs, and 24×7 live chat in your website to enhance user experience on your clinical website and offer patients omnichannel communication.
It is essential to optimize your clinic’s website regularly using various tactics like link building, keyword research, competitor analysis, and updating outdated content.
Implementing SEO (Search Engine Optimization) for plastic surgery websites can significantly improve their visibility and organic traffic.
Here’s a step-by-step guide on how to do plastic surgery SEO:
When you market your clinical services online, keeping track of your online reputation is essential so that your marketing efforts are not wasted but utilized profitably.
Maintaining a positive digital perception that helps your aesthetic surgery clinic drive more patients and create an authoritative image in the medical niche is vital.
Here is what you can do to improve your brand’s online presence and justify your marketing efforts:
One of the most effective ways to gain audience trust is by displaying and demonstrating past clients’ journeys, challenges, and transformations.
From the initial consultation to post-treatment follow-ups, depict everything your potential patient can expect from your aesthetic surgery clinic.
Here are the best tips to demonstrate your patient journey through various marketing channels:
PPC advertising allows your plastic surgery business to gain instant visibility in search engine results and other online platforms. With PPC, your ads can appear prominently at the top of search results, giving your business immediate exposure to potential patients.
Plastic surgery pay per click advertising allows you to target specific demographics, locations, and keywords, ensuring that your ads are shown to the most relevant audience. This targeting capability enables you to reach individuals actively searching for plastic surgery services or displaying relevant online behaviors, increasing the likelihood of attracting qualified leads.
Moreover, remarketing involves targeting your potential customers who have previously interacted with your reconstructive surgery facility in any form. It boosts your ongoing advertising tactics and increases the chances of improving the customer retention rate of your clinic. Further, it plays a significant role in converting your potential traffic into valuable conversions.
To remarket your medical services, install a tracking pixel on your clinic’s website to gather visitor data, which can be leveraged to market your services to visitors on various platforms.
You should also follow up on your existing patients on their well-being. Further, market your additional services swiftly, explaining their value-added benefits to the ongoing treatment. This will ensure that you get repeat business from your loyal customers.
Leverage various formats of remarketing like video, paid ads, and email to ensure you don’t miss out on any opportunity to acquire clients.
Leverage the best of your staff and surgeons to attract patients to your reconstructive clinic. Showcase the expertise of each of your surgeons on your website, social media, and local listings to build a credible image of your clinic in the public domain.
It also plays a crucial role in displaying the main differentiating factor of your medical facility and building audiences’ confidence in your brand.
Here are the top methods to showcase your best surgeons:
Leverage the power of influencer marketing to add value and credibility to your medical facility. Besides patient reach and trust, influencer collaborations also allow your clinic to tap into the expertise and knowledge of top cosmetic surgeons.
Here are the top tips for collaborating with cosmetic surgery experts:
Participate in medical events, communities, and forums to nurture relationships with industry leaders, influencers, and audiences. It also plays a massive role in expanding your clinic’s patient reach while promoting your services on various online and offline channels. Community participation is also one of the methods to drive referral marketing.
Find out the right connecting platforms where plastic surgery stakeholders are present. Offer your expertise on various cosmetic structuring topics through advice and Q&As. This plays a massive role in establishing authority in the medical niche.
For instance, you can join a Telegram community where multiple medical professionals share news, insights, and trends related to the plastic surgery industry. Contribute your knowledge to that group and strengthen relationships with different cosmetic surgery stakeholders.
Ensure you naturally provide insights on different topics and avoid promoting your brand actively. Maintain a professional tone and cite reliable sources while connecting with your industry peers. Ensure to offer your participation in these events and platforms consistently.
You can also talk about your patients’ journey and successful results during particular treatment while maintaining client privacy. This builds audiences’ trust as well as connects your brand with them on an emotional level.
It is essential to regularly review and evaluate various marketing metrics and efforts to understand where you could be doing better in attracting patients. It helps refine and optimize the existing advertising strategies while crafting new ones to reach out to more and more patients.
Here are the key metrics you should evaluate when auditing marketing efforts:
Use tools like Ahrefs, SEMrush, and Google Analytics to get accurate results and make data-driven business decisions for your reconstructive surgery clinic.
|Take a digital approach to market your plastic surgery clinic
From patient acquisition to brand awareness, Brenton Way helps you achieve all the desired results with the help of a foolproof advertising strategy. Our team of healthcare marketing professionals uses high-tech tools and techniques, including influencer marketing, branding, social media marketing, PPC management, and digital PR hacking required to significantly elevate your patient experience and the clinic’s profitability.
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Here is what effective patient communication offers for plastic surgery marketing:
Here are the top advantages of aesthetic surgery marketing:
Whether you want to hire an advertising agency for your aesthetic surgery clinic depends on your marketing requirements, budget, and expertise. However, it is recommended to take assistance from an expert and experienced plastic surgery marketing agency, like Brenton Way. They can leverage their specialization, professionalism, time, resources, medical marketing expertise, flexibility, and ethics to enhance your clinic’s online presence and drive more patients to your medical facility.
It is essential to curate an effective marketing strategy to take your plastic surgery facility to new levels of success and profitability. However, before implementing any marketing tactic, you should understand its positive and negative outcomes.
This cosmetic surgery marketing guide has all the winning strategies to boost any skin and body surgery clinic’s ROIs, digital presence, and patient rate. Experiment and tailor them according to your business needs, goals, target audience, and budget to reap the best results.