Plastic surgery marketing not only helps drive more patients but also helps you build a credible name in the medical industry. It also assists aesthetic clinics in getting an edge over their key competitors. Cosmetic surgery audiences need reassurance and social proof before zeroing in on a particular anti-aging clinic. As a plastic surgeon, you […]
Plastic surgery marketing not only helps drive more patients but also helps you build a credible name in the medical industry. It also assists aesthetic clinics in getting an edge over their key competitors.
Cosmetic surgery audiences need reassurance and social proof before zeroing in on a particular anti-aging clinic. As a plastic surgeon, you should not think twice about giving a digital approach to your healthcare marketing, as it will make your brand a trusted name in the cosmetic surgery niche.
Let’s discuss the top 7 plastic surgery marketing ideas that will contribute largely to boosting your brand’s digital visibility, patient retention rate, online reputation, and patient trust.
Plastic surgery marketing comprises all the strategies and efforts to promote your aesthetic surgery clinic, products, and services digitally. The plastic surgery promotional practices involve website optimization, paid advertising, content marketing, and social media marketing. These tactics are implemented to improve your plastic surgery clinic’s online visibility, build a credible brand, and drive more patients by understanding their needs and pain points.
Here are the top seven plastic surgery marketing strategies to drive more patients to your clinic:
Branding will keep your aesthetic surgery clinic in the minds of the audiences and make it stand out from the competitors. It also helps establish your clinic as credible in the medical niche.
Before you create your brand identity, remember that it will stay with your brand forever. Hence, it should be well thought out. To create a memorable brand identity, craft a unique brand name, design a professional logo, and prepare catchy taglines that clearly define your clinic’s offerings. Keep the fonts and colors simple that depict trust and align well with your brand goals.
Ensure you are consistent with your brand’s identity across all marketing channels, both online and offline. For this, you should set brand guidelines to use your clinic’s branding, including logos, taglines, fonts, colors, and visuals across various platforms and by various teams.
Also, remember that your brand identity is not restricted to your clinic’s logos and fonts but also the style of communication with your existing and prospective patients.
As a plastic surgeon, you offer sensitive services that need the audience’s trust to turn them into loyal patients. Hence, you should communicate with them professionally yet emphatically through social media posts, review responses, websites, and other educational content.
When you plan to market your products and services digitally, you should provide your patients with an appealing website that offers all the necessary information about your clinic. A smooth website also builds patients’ trust in your brand and keeps them engaged with your clinic for longer.
Make sure that your website looks professional and informative. For this, you should implement a clean and user-friendly website design.
Highlight your key achievements on the top landing pages through customer testimonials, awards and accreditation, staff expertise, and clinic experience.
Dedicate sections and pages for specific actions like appointment bookings, educational content, key procedures, patient case studies, FAQs, and contact information so your patients get a seamless experience while browsing your website.
Don’t forget to include your social handles on your website, as it can open opportunities to improve the scope to acquire more patients. Use a mobile-friendly website design, as many of your patients will browse your site through mobile devices.
Here is an example of a London-based plastic surgery website with all the essential elements, including client testimonials, social proof, contact details, working hours, a clear menu, and prompting CTA, which are required to keep the audience engaged and turn them into patients.
Additionally, ensure that your website elements are timely audited and updated so visitors feel that your dermatological surgery clinic is trusted and relevant to them.
Reconstructive surgery clinics need to educate audiences to turn them into long-term patients. Leveraging influencers’ expertise and fan following to create a credible brand in the medical niche can help. It contributes largely to expanding your brand’s visibility and engagement rate.
Here are the best strategies you should adopt to increase your patient reach:
Pay-per-click advertising greatly increases your brand awareness and website traffic by helping your medical service appear in front of the right audience at the right time and place.
Medical PPC advertising can yield instant results for your ad campaigns if done right. Plus, it is one of the most cost-effective marketing tactics, where you pay only for the clicks you receive on your laser and cosmetic surgery center’s website.
Here are the tips to master your PPC advertising strategy for cosmetic clinic and target the right audience:
Plastic reconstructive surgery is a location-based service requiring a solid local presence. Hence, optimizing your website to attract patients from all your clinic locations is essential. Performing local SEO for your plastic surgery website can help your clinic appear in the top local search results and enhance the brand’s awareness locally.
Here are the top tips to optimize your cosmetic surgery website locally:
Word-of-mouth or referral marketing is one of the most effective and cost-friendly marketing tactics, as it reduces your cost per acquisition and improves customer retention.
Clients tend to trust the words of past clients who have taken your services, and it can work in your favor if you incentivize your loyal customers to promote your clinic to their friends and family. This tactic contributes hugely to the growth of your face and body sculpting clinic. Additionally, it increases the engagement of your clinic on different platforms.
Here are the top tips on how you can leverage referral programs to drive more patients to your clinic:
It is essential to mark your cosmetic surgery clinic’s presence on all social media platforms to maximize your patient reach. You should establish your clinic’s authority through educational social media posts, engaging medicinal tutorials, live patient sessions, and interactive Q&A discussions on social media channels.
To get a stronghold of patients’ attention on social media, you should perform in-depth competitor analysis, pay attention to social listening, and leverage your customer data to identify where your target customers could be found.
On the evaluation of your audience’s needs and presence, you should begin creating various formats of content for different platforms. Further, plan a social media strategy that contains your posting frequency, content matter, target patients, and business goals.
Ensure you add relevant and high-quality visuals and videos, along with plastic surgery tips, industry news, patient testimonials, recovery hacks, and self-care procedures you share on social media platforms.
Here is an example video of London Premier Laser & Skin Clinic where one of the surgeons shows the Spectra Laser Treatment process to one of her patients.
It is essential that you stay updated with the ongoing social media trends so you can implement them in your social media content to offer more relevance to the patients.
Remember to integrate your social media handles with other patient communication channels so your clients can access an omnichannel grievance redressal and query-solving platform.
Here is an example of an educational and compelling Facebook post of a leading NYC plastic surgeon, New York Group for Plastic Surgery, that makes you aware of the benefits of eyelid lift and has a clear CTA that directs you to their website appointment booking page.
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At Brenton Way, we have a team of health marketing specialists who can help elevate your plastic surgery clinic’s digital presence by crafting a brand-aligned strategy that includes all the essential elements, including SEO, influencer marketing, social media marketing, PPC advertising, and digital PR. Partner with Brenton Way plastic surgery marketing experts to enhance your practice’s visibility, attract more qualified leads, and grow your patient base. Contact us today to schedule a consultation and discuss your unique marketing needs.
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Here are the top advantages of digital marketing in the plastic surgery industry:
Yes, there are legal considerations you need to take care of while promoting your plastic surgery clinic, which may vary depending on the location and nature of the clinic. However, you should follow the marketing regulations applicable in your area regarding the medical industry.
Also, ensure that you promote your services and products by disseminating accurate, authentic, and reliable information. Avoid exaggerating to lure patients, and make sure you don’t make unrealistic promises while marketing your clinic, as it can land your business in serious legal trouble.
Here are the top metrics to measure when measuring your clinic’s marketing progress:
Digital marketing is essential in every industry, including plastic surgery. However, before executing various advertising strategies, you should have set plans and ideas that make the whole marketing process seamless and easy.
Take the help of a plastic surgery digital marketing company like Brenton Way to improve your branding and acquire new patients.