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Plastic Surgery SEO: Best SEO Practices for Plastic Surgeons

Plastic surgeon SEO is an excellent online marketing strategy to generate relevant organic leads.  Nowadays, people search with keywords like “best plastic surgeon near me”, “best plastic surgery clinics”, “plastic surgery cost”, “best plastic surgeon near me”, etc. Having your plastic surgery clinic website ranked on top of Google for relevant keywords like the ones […]

Plastic Surgery SEO


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Plastic surgeon SEO is an excellent online marketing strategy to generate relevant organic leads. 

Nowadays, people search with keywords like “best plastic surgeon near me”, “best plastic surgery clinics”, “plastic surgery cost”, “best plastic surgeon near me”, etc.

Having your plastic surgery clinic website ranked on top of Google for relevant keywords like the ones above can generate qualified appointment requests online.

Plastic surgery SEO helps plastic surgeons leverage both ON-page and Off-Page Optimization techniques to get their website ranked for highly relevant search terms.

In this plastic surgery SEO guide, I will discuss the top techniques that cosmetic surgeons can use to improve their organic visibility in search engines. 

Let’s begin with the basics first. 

What is Plastic Surgery SEO?

Plastic Surgery SEO (Search Engine Optimization) refers to the process of improving a plastic surgeon’s website and online content to rank higher on search engine results pages (SERPs), increasing online visibility, and attracting more qualified organic traffic.

SEO helps potential patients find your services when searching for relevant keywords (e.g., “best plastic surgeon in [city]”). Higher visibility can lead to increased website traffic, more inquiries, and ultimately, more clients.

Advantages of Plastic Surgery SEO For Cosmetic Surgeons

Plastic Surgery SEO (Search Engine Optimization) offers numerous advantages for plastic surgeons seeking to enhance their online presence and attract more patients. 

Here are some key benefits: 

  • Higher Organic Search Engine Rankings: By optimizing your website for relevant keywords and phrases, you can improve your search engine rankings. This means your practice will appear higher in search results, leading to increased visibility among potential patients. 
  • More Qualified Traffic: Cosmetic Surgery SEO focuses on attracting organic traffic from individuals actively searching for plastic surgery services. This means you’ll be reaching a highly targeted audience interested in your specific offerings. 
  • Better Long-Term ROI: While SEO requires an investment of time and potentially some resources, it generally offers a better long-term return on investment compared to other forms of online advertising. Once your website gains traction, you’ll continue to attract organic traffic without ongoing ad spend. 
  • Improved Credibility: Higher search engine rankings often translate to greater credibility and trust in the eyes of potential patients. When your practice consistently appears at the top of search results, it conveys a sense of authority and expertise. 
  • More Patient Visits: Local SEO efforts can help you capture patients in your immediate area. When people search for plastic surgeons in your city or region, your optimized website and Google Business listing will stand out. 
  • Improved User Experience: SEO optimization often involves improving the user experience of your website. This means faster loading times, easy navigation, and high-quality content – all of which contribute to a positive impression and encourage longer visits. 

Top SEO Tips For Plastic Surgeons 

Plastic Surgery SEO can help you connect with the right patients at the right time, establish your practice as a trusted authority, and contribute to sustainable growth in your patient base.

Here are some trusted SEO tactics for plastic surgeons: 

Perform Keyword Research (Include Long-Tail, Short-Tail, Question-Keywords, and local Keywords)

Keyword research is a crucial component of cosmetic surgery search engine optimization. Here are the top tips for performing cosmetic keyword research: 

  • Brainstorm Seed Keywords: Start by brainstorming a list of seed keywords that are relevant to plastic surgery. These could include general terms like “plastic surgery” and “cosmetic surgery,” as well as specific procedure names like “rhinoplasty,” “breast augmentation,” “liposuction,” and more. 
  • Use Keyword Research Tools: Utilize keyword research tools to expand your list of keywords and gather valuable data. 
  • Use Short-Tail Keywords: These are broad, general keywords with higher search volumes. While they attract a lot of traffic, they can also be highly competitive. Examples include “plastic surgery,” “cosmetic surgeon,” or “facelift surgery.” 
  • Add Long-Tail Keywords: Long-tail keywords are more specific and have lower search volumes, but they often convert better because they target a more specific intent. Examples include “best rhinoplasty surgeon in [city],” “non-surgical facelift options,” or “recovery time after breast augmentation.” 
  • Use Question Keywords: Identify common questions that potential patients might ask related to plastic surgery. These can help you create informative content that addresses their concerns. Examples include “How much does rhinoplasty cost?” or “What are the risks of breast augmentation?” Local Keywords: As a plastic surgeon, local SEO is crucial. Include keywords that specify your location, such as your city or neighborhood. For example, “plastic surgeon in [city],” “cosmetic surgery clinic near me,” or “liposuction specialist [city].” 
  • Perform Competitor Analysis: Analyze your competitors’ websites to identify the keywords they are targeting. This can help you discover additional keywords that might be relevant to your practice. 
  • Find Out Keyword Difficulty: Assess the keyword difficulty for each keyword. High competition might make it harder to rank, so consider a mix of high and low-competition keywords. 
  • Note Down Search Volume and Intent: Balance your keyword selection by considering search volume and user intent. Choose keywords that align with your services and the information potential patients are seeking. 
  • Organize and Prioritize: Group your keywords into categories based on relevance (procedures, services, locations, etc.). Prioritize keywords based on search volume, relevance, and competition.

Also See: Best Plastic Surgery Advertising Strategies

To help you optimize your site faster, here is an example list of the top cosmetic surgery keywords:

Plastic Surgery Practice SEO Keywords

ProcedureRelated KeywordsQuestion KeywordsLong-Tail Keywords
Breast AugmentationDoes a hair transplant result in natural-looking hair?What is breast augmentation?Best breast augmentation surgeon in [city]
RhinoplastyNose job, nasal surgery, nose reshapingHow much does rhinoplasty cost?Before and after rhinoplasty photos
LiposuctionFat removal, body contouring, liposculptureIs liposuction safe?Non-surgical liposuction alternatives
FaceliftRhytidectomy, facial rejuvenation, face tighteningWhat is a facelift procedure like?Recovery timeline after facelift
BotoxBotulinum toxin, wrinkle treatment, anti-agingHow long does Botox last?Botox injections for wrinkles
Tummy TuckAbdominoplasty, excess skin removal, belly surgeryWhat is a tummy tuck recovery like?Mini tummy tuck vs. full tummy tuck
Eyelid Surgery (Blepharoplasty)Eye lift, eyelid lift, eyelid rejuvenationHow long does eyelid surgery take?Asian double eyelid surgery
Brazilian Butt LiftBBL surgery, buttock augmentation, fat transferWhat is a Brazilian Butt Lift?Recovery tips after Brazilian Butt Lift
Mommy MakeoverPost-pregnancy plastic surgery, body rejuvenationWhen can I get a mommy makeover after childbirth?Combining procedures in a mommy makeover
Hair TransplantHair restoration, hair grafting, baldness treatmentDoes hair transplant result in natural-looking hair?FUE vs. FUT hair transplant

Do Technical On-Site Optimization

Technical on-site optimization is a critical aspect of SEO that involves optimizing various technical elements on your website to improve its search engine visibility and user experience. 

Also See: Best Plastic Surgery SEO Companies

Here are some technical on-site optimization tips for plastic surgeons: 

  • Optimize Page Speed: Ensure that your website loads quickly on both desktop and mobile devices. Page speed is not only a ranking factor but also impacts user experience. Compress images, minify CSS and JavaScript, and leverage browser caching to improve loading times. 
  • Use Mobile-Friendly Design: Given the high mobile usage, ensure your website is fully responsive and mobile-friendly. 
  • Create An XML Sitemap: Create and submit an XML sitemap to search engines. This helps search engines understand the structure of your website and index your pages more efficiently. 
  • Optimize URLs: Use descriptive and concise URLs that include relevant keywords. For example, instead of a generic URL like “,” use “” 
  • Optimize Title Tags and Meta Descriptions: Craft unique and compelling title tags and meta descriptions for each page. Include relevant keywords and provide a concise preview of the page’s content to entice users to click. 
  • Optimize Header Tags (H1, H2, H3): Use header tags to structure your content. Use H1 for the main title of the page and use H2 and H3 tags to organize subsections. Incorporate relevant keywords naturally within these tags.
  • Perform Image Optimization: Optimize images by compressing them without sacrificing quality. Use descriptive file names and include alt text to provide context to search engines and assist visually impaired users. 
  • Use Structured Data Markup: Implement schema markup to provide search engines with structured data about your practice, such as your business name, address, phone number, reviews, and procedures offered. This can enhance your search results with rich snippets. 
  • Add Internal Links: Create a logical internal linking structure to help users navigate your website and distribute authority across your pages. Link to relevant pages using descriptive anchor text. 
  • Use Canonical Tags: Use canonical tags to indicate the preferred version of a page if you have similar content accessible through multiple URLs. This helps prevent duplicate content issues. 
  • Optimize for Local SEO: If you have multiple locations, create individual pages for each location and optimize them with local keywords, NAP (Name, Address, Phone Number), and Google Maps integration. 
  • Create Robots.txt and Robots Meta Tags: Use robots.txt to guide search engines on which parts of your site to crawl and index. Implement robot meta tags to control how search engines index specific pages. 

Also See: Best Plastic Surgery Social Media Marketing Companies

Write High-Quality Content

Creating high-quality content is a key component of a successful SEO strategy for plastic surgeons. High-quality content not only improves your website’s search engine rankings but also establishes your expertise and builds trust with potential patients. 

Here are some content ideas tailored for plastic surgeons: 

  • Prepare Procedure Overviews: Write in-depth articles or pages that explain various reconstructive surgery procedures you offer. Include information about the procedure, its benefits, risks, recovery process, and expected results. Use clear language and provide valuable insights to educate potential patients. 
  • Publish Before-and-After Galleries: Showcase real-life examples of your work through before-and-after photo galleries for different procedures. Include brief descriptions of the cases, highlighting the transformation achieved. 
  • Create Patient Testimonials: Share success stories from satisfied patients. Include their experiences, reasons for choosing the procedure, and how it has positively impacted their lives. 
  • Use FAQs (Frequently Asked Questions): Create a comprehensive FAQ section addressing common questions patients might have about cosmetic surgery. Cover topics like preparation, recovery, costs, potential risks, and more. Comparative Guides: Compare different procedures, techniques, or treatment options. Provide insights into the pros and cons of each option, helping patients make informed decisions. 
  • Create Educational Videos: Produce videos that explain various procedures, the science behind them, and what patients can expect. Visual content is engaging and helps demystify complex medical concepts. 
  • Create A Blog: Maintain a blog with regular posts on cosmetic surgery trends, innovations, news, and tips. Cover topics like “Top Plastic Surgery Trends of the Year,” “Non-Surgical vs. Surgical Procedures,” or “How to Choose the Right Plastic Surgeon.” 
  • Publish Recovery Guides: Create detailed recovery guides for different procedures, outlining post-operative care, timelines, and tips for a smooth healing process. 
  • Write Lifestyle Content: Discuss how cosmetic surgery can positively impact a person’s confidence, self-esteem, and overall well-being. Address common concerns and misconceptions. 
  • Talk About Patient Safety and Education: Write articles about the importance of choosing a board-certified plastic surgeon, the risks associated with unqualified practitioners, and the steps patients should take to ensure their safety. 
  • Publish Beauty and Wellness Related Topics: Explore topics related to beauty, wellness, and self-care. Offer advice on maintaining results, healthy lifestyle choices, and skincare routines. 
  • Publish Industry News and Updates: Stay updated with the latest developments in the field of cosmetic surgery and share insights on emerging techniques, technologies, and research. 
  • Educate About Myths and Facts: Dispel common myths and misconceptions about plastic surgery. Provide evidence-based information to educate readers and alleviate concerns. 
  • Share Patient Journey Stories: Share real stories of patients’ journeys from initial consultation to post-operative follow-ups. Highlight their motivations, decision-making process, and experiences. Here is an example of a patient success story from the Johns Hopkins Medicine website: 
Johns Hopkins Medicine
Johns Hopkins Medicine

Remember, the key to high-quality content is accuracy, relevance, and value. Use a friendly and approachable tone while maintaining professionalism. Provide evidence-based information and cite reputable sources when necessary. Your content should inspire trust and confidence in potential patients while positioning you as a knowledgeable and caring plastic surgeon.

Perform Local SEO

Since most patients will likely come from your local area, you should optimize your website for local search. 

Here’s a step-by-step guide on how to perform local SEO for plastic surgeons: 

Claim Google Business  

Claim or create your Google Business listing if you haven’t already. Complete your profile with accurate business information, including name, address, phone number (NAP), and website URL. 

Choose the most relevant categories for your practice (e.g., Plastic Surgeon, Cosmetic Surgeon) and write a compelling business description that includes relevant keywords and highlights your services. 

Also See: Plastic Surgery Marketing: How To Get Started?

Besides, you should upload high-quality photos of your clinic, staff, and before-and-after images. Encourage and respond to patient reviews to build credibility. 

Moreover, ensure that your business name, address, and phone number are consistent across all online platforms, including your website, Google Business, social media profiles, online directories, and citations. 

Here is an excellent example of a plastic surgeon’s Google Business profile with the right usage of keywords in the title and the use of the right category, business hours, images, and reviews. 

dr. richard swift
dr. richard swift
dr. richard swift

Create Local Content

Create localized content on your website, such as blog posts or articles that discuss plastic surgery topics relevant to your local audience. 

Highlight your involvement in local community events, sponsorships, or partnerships. 

Each page should include unique content about the services offered at that location, staff profiles, directions, and local contact information. 

Build Citations

Build citations (mentions of your business NAP) on reputable local directories, medical directories, and review platforms. Ensure accuracy and consistency across all citations. 

Encourage Online Reviews and Ratings

Encourage satisfied patients to leave positive reviews on platforms like Google, Yelp, Healthgrades, and RealSelf. Respond promptly and professionally to all reviews, both positive and negative. 

dr. richard swift

Also See: Best Cosmetic Surgery Advertising Agencies

Use Schema Markup

Implement schema markup on your website to provide search engines with structured data about your practice, such as your services, location, working hours, and reviews. This can enhance your search results and improve click-through rates. 

For plastic surgeons, you can use schema markup to provide detailed information about your practice, services, reviews, and more. Here’s an example of how you can use schema markup for SEO purposes for a plastic surgery practice. Here is an example of a schema markup you can add on your website: 

<script type=”application/ld+json”>


  “@context”: “”,

  “@type”: “MedicalBusiness”,

  “name”: “Your Plastic Surgery Practice Name”,

  “description”: “Offering cosmetic and reconstructive plastic surgery services.”,

  “address”: {

    “@type”: “PostalAddress”,

    “streetAddress”: “123 Main Street”,

    “addressLocality”: “City”,


Here are some ideas for creating quality links for a plastic surgery website: 

  • Medical Directories and Associations: American Society of Plastic Surgeons (ASPS) – Link to your profile on the ASPS website if you are a member. Healthgrades or Vitals – List your practice on medical directories that showcase plastic surgeons. 
  • Local Business Directories: Google My Business – Optimize your Google My Business listing with accurate information and images. Yelp, Yellow Pages, and other local directories – Ensure your practice is listed accurately with a link to your website. 
  • Guest Posts and Expert Contributions: Write informative articles or blog posts about cosmetic surgery topics and submit them to reputable medical or health-related websites. Include a link to your website in your author bio. 
  • Educational Institutions and Research Centers: If you have contributed to medical research or have affiliations with academic institutions, request links from their websites. 
  • Press Releases and Media Coverage: Distribute press releases about new procedures, innovative techniques, or noteworthy achievements. Media coverage can lead to authoritative backlinks. 
  • Patient Testimonials and Case Studies: Showcase before-and-after photos, patient testimonials, and case studies on your website. These can attract natural backlinks from patients and their networks. 
  • Social Media Profiles: Include your website link in your social media profiles to drive traffic and improve your website’s online presence. 
dr paul mcgarr
  • Medical Blogs and Forums: Participate in discussions on reputable medical forums and blogs, offering valuable insights and linking to relevant content on your website. 
  • Charitable and Community Initiatives: If your practice is involved in charitable or community events, ensure that these initiatives are featured on your website and may attract local backlinks. 
  • Q&A Websites: Answer questions related to cosmetic surgery on platforms like Quora with informative responses and a link to relevant content on your website. 
  • Local Media and News Outlets: Get featured in local news articles or interviews related to plastic surgery advancements, patient stories, or wellness tips. 

Building a diverse and natural backlink profile over time will help your cosmetic surgery practice website establish credibility and authority in the online space.

Use Video SEO

Video SEO (Search Engine Optimization) is a powerful strategy to improve the visibility of your cosmetic surgery practice’s videos on search engines like Google and video-sharing platforms like YouTube. 

Creating and optimizing videos can help you reach a wider audience, showcase your expertise, and attract potential patients. 

Produce informative, engaging, and professionally shot videos that address common questions, showcase procedures, highlight patient testimonials, and provide valuable insights related to cosmetic surgery. Craft detailed and informative video descriptions that include relevant keywords naturally. 

Also See: Skincare Branding: The Definitive Guide

Create eye-catching and relevant thumbnails that accurately represent the video’s content. A compelling thumbnail can encourage more clicks and views. Provide transcriptions or closed captions for your videos. This not only helps viewers who prefer to read or have hearing impairments but also provides search engines with more text to index. 

Embed your YouTube videos on relevant pages of your website to increase dwell time and engagement. For instance, Hattiesburg Clinic shared video testimonials of its patients via YouTube video embeds:

Hattiesburg Clinic
Hattiesburg Clinic

Remember, video SEO is an ongoing process, and results may take time to show. By consistently creating high-quality, optimized videos, you can establish your cosmetic surgery practice as a trusted source of information and attract a larger audience of potential patients.

Keep Your Site Speed Faster

Here are some specific tips to keep your plastic surgery website’s loading speed faster: 

  • Compress and optimize images before uploading them to your website. Use image formats like JPEG or WebP and tools to reduce file sizes without sacrificing quality. 
  • Lazy load images and videos, which means they only load when the user scrolls to them, reducing initial page load times. 
  • Reduce the number of elements on each page, including images, scripts, and stylesheets. Each element requires an HTTP request, which can slow down loading times. 
  • Enable browser caching to store static resources (like images and CSS) on users’ devices. This reduces the need to re-download these resources on subsequent visits. 
  • Minimize and consolidate your CSS and JavaScript files to reduce their file sizes. Remove unnecessary spaces, comments, and whitespace. 
  • Utilize a CDN to distribute your website’s content across multiple servers, delivering it from a server closer to the user’s location and reducing latency. 
  • Choose a reliable and high-performance web hosting provider that offers sufficient resources to handle your website’s traffic and load. 
  • Optimize your server’s performance to minimize response times. This can involve using caching, optimizing databases, and ensuring your server resources are adequate. 
  • Avoid unnecessary redirects, as they add extra HTTP requests and increase loading times. Use direct links whenever possible. 
  • Use tools like Google PageSpeed Insights, GTmetrix, or Pingdom to regularly test your website’s loading speed. These tools provide insights and suggestions for improvement. 

Also See: Cosmetic Branding: How To Build An Effective Beauty Brand?

By implementing these specific tips, you can significantly improve the loading speed of your plastic surgery website, providing a seamless and enjoyable experience for your patients.

Plastic Surgery Search Engine Optimization: FAQs

How can I find the right keywords for plastic surgery SEO? 

Use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to identify relevant keywords with high search volume and low competition. Focus on procedure-related keywords, city-specific terms, and variations.

What is Local SEO, and why is it important for Plastic Surgeons? 

Local SEO focuses on optimizing your online presence for location-based searches. It’s crucial for attracting nearby patients. Claim and optimize your Google Business listing, use consistent NAP (Name, Address, Phone) information, and encourage patient reviews.

How long does it take to see results from plastic surgery SEO? 

SEO results vary based on factors like competition, keyword difficulty, and your current website’s state. It often takes several months to see significant improvements, but consistent efforts yield long-term benefits.

Should I hire a plastic surgery SEO agency or do it myself? 

It depends on your resources, expertise, and time availability. Hiring a reputable surgical services SEO agency can provide professional guidance and save you time, but some practices choose to handle SEO in-house.

What role does content play in plastic surgery SEO?

Content is essential for plastic surgery SEO. Creating informative, relevant, and engaging content not only helps you rank for targeted keywords but also establishes your expertise and trustworthiness in the field. Regularly updating your website with high-quality content can improve your search engine rankings and attract potential patients.

Is social media important for plastic surgery SEO?

While social media doesn’t directly impact your website’s search engine rankings, it can contribute to your online visibility and reputation. Sharing informative posts, patient testimonials, and before-and-after photos on social media platforms can help you connect with your audience and drive traffic to your website, indirectly supporting your SEO efforts.

Backlinks are incoming links from other websites to your site. They are important for SEO because search engines consider them as a sign of your website’s credibility and authority. For plastic surgeons, getting high-quality backlinks from reputable medical websites, industry publications, or local directories can boost your SEO efforts.

What is mobile optimization, and why is it crucial for plastic surgery SEO?

Mobile optimization refers to ensuring that your website is user-friendly and fully functional on mobile devices such as smartphones and tablets. Google prioritizes mobile-friendly websites in its search results, so optimizing your site for mobile is vital to improve your SEO rankings and provide a positive user experience for potential patients.

How can I monitor the success of my plastic surgery SEO efforts?

You can track the success of your SEO efforts by using tools like Google Analytics and Google Search Console. These tools provide data on your website’s traffic, keyword rankings, click-through rates, and more. Regularly reviewing these metrics can help you identify areas for improvement and measure the effectiveness of your SEO strategy.

Are there any SEO best practices specific to plastic surgery websites?

Yes, there are several best practices specific to plastic surgery websites. These include optimizing for procedure-specific keywords, showcasing before-and-after photos, providing educational content about procedures, and highlighting patient testimonials and reviews. Additionally, ensuring that your website complies with medical ethics and regulations is crucial for plastic surgery SEO.

What is the role of online reviews in plastic surgery SEO?

Online reviews are a critical part of your online reputation, which can impact your SEO indirectly. Positive reviews can boost your credibility and attract more patients, while negative reviews can have the opposite effect. Encouraging satisfied patients to leave reviews on platforms like Google My Business and Yelp can improve your online reputation and ultimately benefit your SEO efforts.


SEO for cosmetic surgeons is getting more competitive day by day. Make use of the above best SEO practices for plastic surgeons to make your site Google-friendly. 

Remember search engine optimization takes time so you need to be patient to see the progress. Most often, it takes anywhere between six months to one year or more for SEO to work. You can take the assistance of plastic surgery SEO firms to generate SEO leads for your facial surgery practice online. 

Partner with Brenton Way to propel your cosmetic surgery clinic to page one of Google. We apply strategic SEO insights and data-driven approaches to amplify your brand’s digital presence.


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