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How to Develop a Unique Strategy for Your Business: Red Ocean vs. Blue Ocean

Have you ever heard of the ocean metaphor? It’s a way to describe what your business is doing. A red ocean strategy means that you compete with other companies and get as many customers as possible. In contrast, a blue ocean strategy means no competitors, and it’s easier for your company to thrive. With a Blue Ocean Strategy, you’ll be a category creator. Companies that create a new category can

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