You have defined your audience personas, created an editorial calendar and spent hours researching and writing the perfect content for your customers. Now you’re ready to crush it with your content marketing, right? Not quite. Content marketing is getting increasingly competitive and noisy. In a 2015 survey by the Content Marketing Institute, 77% of marketers reported using content marketing for their strategy. 76% planned to increase their content production in 2016.
The 80/20 rule is the best way to help you improve your social media results
A lot of companies, particularly SMEs, have a vague understanding of what public relations is. What’s more, only a few truly understand how important it really is to an enterprise.