With an abundance of PPC management services available in New York, it is challenging for businesses to choose the best PPC advertising company that is knowledgeable and result-oriented.
PPC or pay-per-click marketing helps you reach a wider audience and is highly cost-effective when done well.
Pay-per-click ads offer a 2x success rate, meaning for every $1 spent, you get a return of $2.
In this listicle, I mentioned the top 10 PPC agencies in New York that drive quality leads via efficient PPC ad management.
A PPC agency is a digital marketing company that understands your business goals and helps you create compelling online advertisements to acquire more customers.
Digital advertisement agencies work dedicatedly to reduce your ad spending and increase your ROI. They put your ad in front of your targeted audience at the right time and place.
PPC management companies manage all your ad campaigns, and their services include bid management, landing page performance review, cost and performance analysis, keyword management, shopping management, remarketing, and more.
Here are the top reasons why PPC management services are essential firms New York startups and established brands:
Here are the top New York PPC agencies:
Address: 6303 Owensmouth Ave, Suite 1063, Woodland Hills, CA 91367
Contact: (424) 208-2521
Brenton Way is one of the best PPC agencies in New York that offers scalable advertising solutions to elevate your Brand’s online revenue.
They offer world-class PPC services to various industries, such as crypto, beauty, consumer goods, fine jewelry, health, SaaS, gaming, fitness, law, and more.
Brenton Way’s PPC advertising team offers in-depth SWOT analysis and research, keyword targeting, ad groups, and ad text creation to help you advertise through the entire buying cycle of your customers.
They also offer a free landing page audit report by analyzing over 25 paramount factors that significantly cover low landing pages and wasted ad spending.
Address: 33 Irving Pl, New York, New York 10003, US
Contact: (212) 776-1414
Aumcore is one of the leading PPC management agencies in New York that uses customized strategy, execution plans, and reporting systems tailored to your business to help you achieve an exceptional ROI.
Their specialized PPC services include keyword discovery and selection, text and display ad creation, conversion and call tracking, PPC cost estimation, landing page creation, optimization, and more.
Aumcore manages all the leading pay-per-click marketing channels such as Google Ads, Microsoft Advertising, Google Local Services Ads, and YouTube Advertising,
Address: 45 Eisenhower Drive, Suite 520, Paramus, New Jersey 07652
Smart Sites is an award-winning PPC agency that drives measurable results by leveraging data from multiple pay-per-click campaigns in various industries to help you beat your competitors.
They have a team of certified PPC experts who use data & technology to decrease your costs and boost your sales.
Smart Sites is a Google, Microsoft, HubSpot, and Facebook marketing partner.
Address: 160 Varick St, New York, NY 10013
PBJ Marketing is one of the best New York PPC advertising companies that dig deeper into your analytics, reviews your digital footprint, and makes recommendations to optimize your revenue goals.
They have certifications from top advertising giants like Google, Microsoft, Mailchimp, NGLCC, and SBA, so you can be assured that you will be working with one of the best teams of PPC specialists to elevate your brand growth.
Address: 1014 Broadway #101, Santa Monica, CA 90401, United States
Contact: +1 323-362-2660
Noble Digital is a leading PPC service provider in New York. They are a data-driven PPC management company that helps your business turn data into results.
Noble Digital offers a unique Data Matrix Appraisal, a comprehensive data assessment framework that identifies opportunities for your brand and turns the right stats into the right stories for the right audiences. Therefore, you receive the maximum returns on investments in your ads.
The company offers its growth-driven PPC services to both B2B and B2C companies like Plated, Fundrise, and Telesign. They also offer their services to large-scale corporations like Coca-Cola, Nestle, and AT&T.
Address: 175 Varick St New York, NY 10014
Contact: (201) 350-7542
Markacy is a digital strategy firm based in New York with expertise in finance, media, strategic planning, and marketing operations. They help Direct-to-Consumer (DTC) brands maximize the returns from PPC marketing investments.
They have an experienced team of advertising professionals who bring a rich background from leading strategy consulting firms and former CMO roles to help you develop cross-channel digital strategies aligned to your marketing goals.
Address: 189 Brunswick St, Jersey City, New Jersey 07302, US
Agency 6B is an award-winning PPC marketing company based in Jersey City, New Jersey. They specialize in omnichannel marketing campaigns for consumer brands.
It was founded by Vix Reitano, who is a Forbes #Next1000 2021 Honoree.
The agency provides strategic ad management and consulting support for global brands, non-profits, early-stage start-ups, small businesses, and entrepreneurs.
Address: 10 Prospect Dr, Coral Gables, FL 33133, United States
t/hawk digital is a top advertising firm in NYC that offers digital strategy and execution for startups and established brands. They are well-versed in providing robust product and service marketing strategies with detailed performance and ROI reporting leveraging their proprietary reporting engine.
They have a team of deeply experienced strategists, designers, and developers who offer best-in-class design and creative technology to deliver the most effective paid marketing strategy for your brand.
Address: Stamford, CT 06905
Solutions for Growth is a highly experienced PPC management agency for small businesses that helps your Brand be founded by qualified leads.
Their PPC campaign management program helps your business appear at the top of Google’s inorganic results to present your Brand to ideal customers.
Their highly experienced marketing experts create solutions to drive your online success by generating a tangible and measurable return on investment.
Solutions for Growth designs ads for small businesses in various forms, such as search ads, display ads, retargeting ads, Google Shopping ads, local service ads, YouTube ads, social media ads, and Bing ads.
Address: 41 Pinelawn Road, Melville, NY 11747
Wpromote is one of the best profit-driven paid media management services in New York that focuses on building data-driven paid search advertising to drive high traffic to your website and increase your brand awareness among your target audience.
They help you create, optimize, and run pay-per-click ads on the top PPC channel, including paid social, programmatic display and video, Amazon and retail media ads, converged TV, and Google shopping and marketplaces.
Wpromote has in-house analytical tools to detect ad spending and measure campaign performance in real time so that you always remain aware of your marketing returns on investment.
With a team of 75+ PPC experts and 21 years of experience in digital marketing, Wpromote has bagged 2 Google Partner awards by providing world-class PPC campaign management services to its clients.
Address: 315 Main St Unit 4, Huntington, NY 11743, United States
Contact: +1 646-236-7136
Tuned Up Media is one of the top pay-per-click advertising agencies to help you attract your ideal customer.
They help place your ads on Bing and Google Adwords and implement PPC tactics to lower overall ad spending.
Address: 77 Sands St, 6th Floor, Brooklyn, NY 11201, United States
Contact: +1 800-736-7190
Sure Oak is another leading PPC search management service in New York that leverages the top pay-per-click advertising strategies to generate an excellent return on your ad investment and ensure you get the most out of your Google Ads budget.
They help you launch and manage omnichannel marketing campaigns on Google, Microsoft, YouTube, Facebook, and other PPC advertising channels.
Sure Oak provides paid search and social media advertising services to various industries such as B2B, financial services, SaaS, and Startups.
Now that you know about the top PPC service providers in New York, let us know some tactics to select the best PPC agency out of these, depending on your business goal and budget.
Follow these steps to select the ideal paid media search management agency:
1- Set your goals and decide the KPIs at the start of the campaign
You must set measurable goals for your PPC campaign.
A good PPC agency will want to know your expectations before acting on them, be it clicks, impressions, or conversions.
You should have measurable key performance indicators (KPIs) for all your campaigns so that you remain aware of your PPC campaign progress.
If any agency is not transparent regarding the PPC goals or hesitates in setting the correct KPIs, that’s a red flag you should not ignore.
2- Check if your selected agency is a marketing partner with leading PPC channels
A good PPC agency should partner with top advertising platforms such as Google, Microsoft, Facebook, and others.
When you work with a marketing partner, you are assured that your chosen PPC company is well-versed in the campaign requirements. They should be able to predict your targeted audiences’ buying behavior based on their prior experience.
Hence, it is always a bonus to choose a digital marketing agency that is a Google or Microsoft PPC marketing partner.
3- Analyze the agency’s client testimonials and case studies
Look for past client’s testimonials and reviews to check the credibility of your selected company.
Ensure your selected PPC agency has enough experience in PPC marketing and that they have delivered successful returns on investments to their clients.
In your initial call with the agency, you should ask about their past achievements.
Read their case studies to find out if they carry out result-driven campaigns.
Find out the PPC management process the company follows. How do they inspect keywords, how do they analyze the existing competitors, how do they optimize the current campaigns, and how do they measure results? Everything should be clear.
Experienced PPC companies will tell you in your initial meeting how much difference they will bring to your Brand and what changes they will make to your existing campaign.
4- Ensure that the agency has a transparent reporting system
When you choose a PPC agency, make sure they have a transparent reporting system to keep you updated about the progress.
They should clearly describe how they invest their ad money in PPC advertising and what they do to maximize your profit margins.
A good PPC agency will always be upfront in sharing the required PPC advertising information and provide you access to all the essential aspects of the campaign performance to see a weekly or monthly summary of the top KPIs.
5- Enquire about their keyword research process
The ultimate objective of hiring a PPC agency is to generate leads and increase conversion rates through compelling ad displays with the right keywords.
Targeting the right keywords is one of the quickest ways to earn convertible traffic, but it requires comprehensive research.
Your selected PPC agency should be an expert in choosing converting keywords. They should also create a database for negative keywords to avoid irrelevant clicks on your ads.
The selected agency should remember your campaign’s purpose while researching the keywords and should develop a unique strategy to reach your business goals.
6- Ensure your agency is well-versed in other aspects of digital marketing
PPC is a small part of digital marketing. While hiring a PPC agency, you should also look at what other services the agency offers.
As a business, you will require other digital marketing channels, such as SEO and content creation, to include in your marketing mix. It is easier to work with a company that offers a proper mix of all the relevant digital marketing channels.
7- Get complete information on the PPC pricing
You should be sure about the amount you will spend on your ad campaigns.
The agency should quote a PPC pricing with a breakdown of all the costs the campaign will cover.
If your shortlisted company covers all the essential PPC tasks within your budget, then you have found the right match.
An efficient PPC service provider will keep cost-related matters transparent and provide a precise estimate of how much it will cost to meet your defined goals.
Here is a sample cost breakdown:
8- Check if they offer easy modes of communication
Communication between you and your hired PPC firm should be smooth and transparent.
Enquire about the channels they use for communication and how often you can contact them. For example, if they are using Slack, you can communicate with your PPC campaign manager regularly as and when you have any confusion.
Most communication requiring phone calls is fixed to one or two monthly calls. You should confirm this from your agency.
If you are comfortable using emails, then you can ask your agency to send you a weekly performance report via email.
Hence, it is best to confirm the modes of communication they would be using and whether you are comfortable using that communication channel.
PPC advertising offers quick results. To incorporate PPC in your marketing strategy, you require the help of an expert pay-per-click marketing agency.
I have listed the top PPC marketing services you can use to manage your pay-per-click campaigns.
If you are short on time, you can request a PPC strategy consultation with Brenton Way. We will help you design all of your creative, copy, and manage your advertising spend across 90% of online ad real estate.