Choosing the right marketing tools are essential to the success of a companies success within the digital marketing sphere. They allow you create, manage, and analyze the key aspects of your marketing and finding the right one can take a while.
With so many options available, it’s important to put together the most effective tools in a comprehensive list to help you spend less time vetting them and more time implementing them.
That is why we have shortlisted the best marketing tools that you need to know to establish a successful marketing campaign.
Another fitting article to use with our list is how to differentiate your business – the Red Ocean vs. Blue Ocean Strategy that we recommend checking out.
They have all been categorized as well to help you find the right marketing channel that you are trying to execute effectively.
Here is a quick Table of Contents
Mention allows brands and businesses to tap into the web and social media to see how people really feel.
With mention, you can keep up with your competitors and your current customers, and also tap into communities of potential customers and find out exactly what they are looking for from you and your product or services.
Pricing: Plans start at $41 a month
Rating: 4.9/5 stars
Have you ever thought about using a simple Twitter search to generate leads?
Well, you can!
Twitter’s search engine is incredibly powerful when it comes to generating leads. You can use their search engine to search for a niche of people that might be interested in your product or service.
And the best part is, it’s free!
Quora is the biggest “questions and answers” website on the internet today.
Like Twitter, you can also look up Quora to find specific interests in people who could eventually become your clients.
You can also answer some of the questions related to your company, creating awareness for your brand and generating more interest!
You can use CrowdTangle to search any social media for any keyword or time frame. For example, do you want to see the most shared meme on Facebook from June 2017? Or perhaps you want to see how many people on Twitter were talking about The Crown in 2021.
CrowdTangle could help you with both of those tasks, and it makes it simple to navigate the infinitely chaotic and complex world of social media.
This tool can be incredibly useful to figure out what people have to say about your brand.
Pricing: CrowdTangle is owned by Meta, and it’s free, but only available to “certain Facebook publishing partners.”
Rating: 4.9/5 stars
The audience organizes huge groups of people into niches based on interests, demographics, and language. It is an incredibly useful service that many businesses use for their social data collection and organization.
Audience can help you find potential customers, organize that information, and reach out to those who would be most interested in your product or service.
Audience is trusted by brands like TikTok, Apple, Manchester United, and Pepsico.
Pricing: Free version with limited capabilities, or paid versions starting at $39 per month.
Rating: 4.9/5 stars
If you want to find the perfect influencers for your niche, analyze data from social media, access plenty of mention insights, and more, then Mentionlytics is a fabulous choice.
Mentionlytics is the one-stop shop for managing your brand’s reputation across all platforms.
Before even providing your credit card, you can see what people have said about you or your brand across the web and social media.
Pricing: Free trial then basic plan starting at $49 per month
Rating: 4.9/5 stars
This email tool allows you to drastically improve your email outreach.
Through this platform, you can set up several email functionalities that can enhance your email outreach quality, including Email Tracking, Email Reminders, Recurring Emails, Email Templates, Email Sequences, and Mail Merging.
Pricing: Free trial, plans start at $5.95/month
Rating: 4.4/5 stars
This tool is not so for data collection. Instead, Boomerang for Gmail helps you write high-quality emails so you can reach out to clients effortlessly.
This tool offers a built-in text analyzer, bulk emailing, email reminders, and much more!
Boomerang for email is undoubtedly one of the best cold emailing tools available!
Pricing: Free trial, plans start at $5.00/month
Rating: 4.4/5 stars
Don’t let the name of this company fool you. YAMM offers you valuable resources when it comes to cold emailing clients.
YAMM allows you to index your email list, create a custom email template, and send and track your email marketing campaign through their platform.
Pricing: Free trial, plans start at $25.00/year
Rating: 4.8/5 stars
Sumo markets itself as the number one free email capture tool.
This platform offers you email campaigns, visitor targeting, social media sharing, and email integrations… all for free!
They also have a paid membership for those looking for even more customized services.
Pricing: Free trial, plans start at $39.00/month
Rating: 4.5/5 stars
Convert plus promises to convert your visitors into sales.
This plugin helps you build email lists, detect exit intent, grow your social media following, personalize your offers, and redirect traffic, among many more!
On top of that, ConvertPlus also offers ready-made templates for advertisements that can help you draw clients’ attention.
Pricing: Free trial, plans start at $23.00/one-time
Rating: 4.9/5 stars
MailChimp is another great option for Email management and outreach.
On top of that, this platform also offers CRM resources, target audience segmentation, and forms development, among many more.
MailChimp might be the way to go if you’re looking for a complete platform to help you with your leads!
Pricing: Free trial, plans start at $29.00/month
Rating: 4.9/5 stars
Based in Chicago, ActivateCampaign is a cloud software platform for businesses. This company offers software for customer experience automation, which combines transactional email, email marketing, marketing automation, sales automation, and CRM categories.
Pricing: Free trial, plans start at $29.00/month
Rating: 4.9/5 stars
SendinBlue is one of the most complete tools available today. This platform offers services for email marketing, SMS marketing, website Chat plugins, CRM, Marketing Automation, and Email quality tools, among many more!
Situated in France, SendinBlue is unquestionably one of the best in the business regarding lead automation and generation.
Pricing: Free trial, plans start at $25.00/month
Rating: 4.7/5 stars
On GetResponse, the email newsletters are always free, then you can choose to pay for other add-ons, such as features that allow you to send emails at a certain time for each client. For example, that might include birthday messages or anniversary messages.
They also offer tools such as Perfect Timing, that allows you to pinpoint when is the best time for you to send emails, and Automated Blog Digest, which is designed for blogs to reach their potential.
Pricing: Many features on GetResponse are free, with paid plans starting at $15.58 a month.
Rating: 4.7/5 stars
This landing-page-focused platform offers you some of the best tools available for you to capture customer interest through a high-quality and thought-provoking business landing page.
Many marketers take for granted the importance of a high-quality landing page when they run their marketing campaigns. With Unbounce, you can guarantee that you will be providing the best possible customer experience on your pages.
Pricing: Free trial, plans start at $90.00/month
Rating: 4.8/5 stars
On their website, Instapage promises to increase your conversions by a whopping 400%!
Instapage focuses on ad automation and enhancing your ad quality by delivering a personalized advertisement experience for different types of customers.
If you want to increase the success rate of your ads, Instapage might be the platform for you!
Pricing: Free demo
Rating: 4.9/5 stars
LeadPages is another landing page that focuses on creating well-designed landing pages that will help you retain customer interest and generate leads.
That platform allows you to grow your business by maximizing your content with conversion-optimized pages, pop-ups, alert bars, and A/B tests. By doing that, LeadPages promises to transform your web traffic into leads!
Pricing: Free trial, plans start at $37.00/month
Rating: 4.9/5 stars
ClickFunnels believes that its platform has the ability to transform your website into a selling funnel capable of gathering more clients and sales.
They have over 100 thousand users and offer a 14-day trial, so you can get to know their platform.
Pricing: Free trial, plans start at $99.00/month
Rating: 4.7/5 stars
GoHighLevel is the ultimate funnel, landing page, CRM, email, and marketing automation platform out there.
It streamlines many of the marketing aspects for businesses or micro-products that are looking to hyper-focus mainly on promoting and converting audiences into customers.
Built-in is a data aggregation feature to give you transparency as to where your leads are coming from and how much each conversion costs so you can optimize your campaigns.
Pricing: Free trial, plans start at $97.00/month
Rating: 4.8/5 stars
This plugin allows you to create high-quality websites that enhance user interaction and generate more leads and sales.
SeedProd is also a WordPress plugin that allows you to create high-quality websites simply by dragging and dropping content in their customized website builder. On top of that, they also offer hundreds of pre-built themes that can make your life significantly easier!
Pricing: Free trial, plans start at $39.00/month
Rating: 4.6/5 stars
This tool uses AI algorithms to transform text or URLs into real videos you can use to repurpose your original content into engaging media. Initiate.AI is the ultimate tool to create custom videos for your brand effortlessly.
This is truly the marketing tool of the future that will help give your business a headstart to the frontlines of new-age lead generation.
Pricing: Free, plans start at $24.99/month
Rating: 4.5/5 stars
This is another great AI platform for fast and easy content writing. They offer services in over 25 different languages so you don’t have to worry about language barriers as well as over 50 different templates to choose from.
Perfect for everything from blog articles to social media posts, leave it up to the experts.
Pricing: Free trial, plans start at $29.00/month
Rating: 4.9/5 stars
This platform is a video creation tool that offers hundreds of different templates to create original and effective video media for your brand. They even offer tools such as stock footage, image resizing, and other editing tools.
These tools are all provided to help maximize the potential of your project and, in turn, improve engagement all around.
Pricing: Free, plans start at $49.00/month
Rating: 4.42/5 stars
Promo.com is a leading online video creation platform with over 10 million videos already created while helping businesses worldwide promote anything with stand-out video ads, social media videos, product videos, and more, all optimized for online and mobile results.
Promo.com provides businesses, marketing agencies, marketers, and advertisers with a simple drag-and-drop user interface to easily create scroll-stopping videos. In addition, it offers unlimited usage of millions of free and premium creative content, including beautiful, ready-made video templates, stock videos, photos, music, and fonts. The platform also enables anyone to create and publish videos as well as schedule social media posts.
Pricing: Free, plans start at $49.00/month
Rating: 4.42/5 stars
Constant Content is a company that focuses on providing you with the best articles for your business. This platform brings together companies needing written content and the authors themselves!
If you need specialized written content to provide SEO-optimized content, Constant Content might be the place for you!
Pricing: Free consultation
Rating: 4.8/5 stars
Workato is a workflow automation tool that allows you to accelerate IT by means of the various solutions they offer. These range from HR and marketing to sales and finance.
They generally build over 500 enterprise connectors a month and work with companies like Levis, MGM, and Coupa; which are all leaders in their respective fields.
Pricing: Plans vary
Review: 4.9/5 stars
“If This Then That” is a company that offers services that let customers set up automatic responses to world events.
With the use of connections with different service providers, IFTTT can receive event notifications and carry out commands that implement responses.
As far as marketing goes, IFTTT will help you automate to generate the best sales!
Pricing: Free trial, plans start at $4.00/month
Rating: 4.8/5 stars
Zapier is another automation tool. Their website claims that people who use Zapier eventually save an average of 4 Hours in their first week.
Zapier allows you to automate your work across 5,000+ apps that help you generate leads and offer your services to clients!
Pricing: Free trial, plans start at $19.99/month
Rating: 4.9/5 stars
Intercom is arguably the best business to get personalized text messages and in-build chats for your company.
Their chatbots offer more customer engagement than just “static” landing pages. Companies like Amazon and Facebook are all Intercom clients.
So if you’re looking to add chatbots to your website, Intercom might be the way to go.
Pricing: Free demo
Rating: 4.6/5 stars
Tawk is a live chat software that allows users to connect and interact with you.
This platform offers unique chat features, on top of monitoring your customer activity.
The best part? Tawk is completely free to use, so be sure to give it a try!
Pricing: Free
Rating: 4.5/5 stars
Drift is a platform that helps you improve your leading page. By enhancing user experience, you are far more likely to be able to actually gather user data to generate leads.
According to Senior Vice President of Adobe Nathan Etter, “Drift is a platform that covers the entire web experience. It’s not just a banner on a page. It’s a solution that allows us to intercept customers and drive them into the right experience more effectively.”
If you want to improve user experience in your landing pages, Drift might be the way to go.
Pricing: Request a demo
Rating: 4.7/5 stars
Acquire is another chat-based company that offers you chat features for your business. Their features cover live chat, chatbot, and video and audio chat.
Acquire offers some of the best user experience, enabling your landing pages to achieve real-time responses!
Pricing: Request a quote
Rating: 4.9/5 stars
Callpage promises to turn your website, and visitors, into sales calls instantly.
Callpage offers you the unique possibility of having call managers on hold to call visitors who become interested in your products.
This platform truly offers a unique view of lead generation, so you should try it.
Pricing: Free trial
Rating: 4.5/5 stars
A product of Freshworks, Freshchat allows your customers and website visitors to have intelligent and engaging conversations whenever, wherever.
Freshchat can also be unified across different platforms, so your brand has the same “fresh” voice between Twitter, WhatsApp, on your website, and anywhere else you engage your customers.
Pricing: Free plan, or paid plans starting at $15 a month
Rating: 4.7/5 stars
Intercom has options for AI chat, but that isn’t the only thing it offers. Really, it’s an all-in-one communication software that uses features like AI chat to keep you on good, communicative terms with all your clients.
Intercom is beneficial for customer experience across all platforms, and it’s used by many big names like Meta, Amazon, and Microsoft.
Pricing: Free demo, then personalized plan based on number of seats at your company and number of people reached.
Rating: 4.9/5 stars
As the name states, Referral Candy is a company that specializes in creating and improving your referral programs.
With referral programs, you have the ability to increase your lead volume and eventually generate more customers. This means that you should definitely consider adding referral programs to your market campaigns.
Pricing: Free trial, plans start at $39.00/month
Rating: 4.8/5 stars
Extole presents itself as an industry leader in refer-a-friend marketing. Extole helps create and optimize effective referral marketing programs to increase customer acquisition.
Referral programs can be a great way of acquiring high-quality leads, so if you believe that’s something that interests you, be sure to check them out!
Pricing: Enterprise platform
Rating: 4.5/5 stars
Are you working in affiliate marketing and you want to organize all referrals in one place?
Post Affiliate Pro is the most complete affiliate referral software available on the market. It is intuitive, fast, effective, and infinitely expandable and scalable.
The system gives you access to a merchant panel and your affiliates access to an affiliate panel to see their stats and manage their promotion materials.
You can use Post Affiliate Pro to run your entire business from top to bottom, or you can use it to supplement your existing marketing efforts. Either way, you’ll be able to take advantage of all the features and benefits that Post Affiliate Pro has to offer.
Pricing: Pro plan starts at $129 per month.
Rating: 4.9/5 stars
Gleam serves a similar function to Vyper. This company also specializes in creating viral contests to be shared on social media.
Through their platform, you have the ability to create high-quality and engaging contests that may go viral on platforms like Facebook, Instagram, TikTok, and many more!
Pricing: Free trial, plans start at $10.00/month
Rating: 4.7/5 stars
A simple referral platform that allows you to build customized landing pages and referral programs for social media.
Invite people from social media with unique trackable links and browse through hundreds of playbooks to get up and running right away.
Pricing: Free trial, plans start at $35.00/month
Rating: 4.6/5 stars
Rafflecopter is a company specializing in creating raffles and giveaways that can help you generate leads and connect with potential customers.
People love a good giveaway, and a giveaway can be a great marketing opportunity if marketed right!
Rafflecopter has worked with high-profile companies like Intel, GAP, Yelp, and Uber, among many more!
Pricing: Free trial, plans start at $13.00/month
Rating: 4.5/5 stars
As you might have guessed, Rafflepress is also a company that specializes in the creation of raffles and giveaways.
Rafflepress has an easy-to-use user interface that will allow you to create engaging content that will increase your user visitors.
Pricing: Free trial, plans start at $99.00/month
Rating: 4.6/5 stars
Wishpond has many marketing options, but we include it here because it is known for its superior capabilities when it comes to social contests, promotions, sweepstakes, Instagram hashtag contests, photo contests, and more.
This software lets you reach out to your clients and generate a buzz around your brand in many more ways than one.
Pricing: Free trial, then speak with a specialist to set you up with a personalized price plan.
Rating: 4.7/5 stars
Another great option for contests and giveaways is SweepWidget. Brands like Bitcoin.com and Quizlet use SweepWidget to manage all their online contests and contest results.
With SweepWidget, you choose your goals for your contest. Those goals might include getting more people to sign up for a newsletter, getting more followers on social media, or getting more referrals, for example. SweepWidget then makes setting up your giveaway fun and easy, with a user-friendly interface and personalized features.
This software doesn’t include as many features as a program like Wishpond, so it is usually used as a supplement to other marketing tools and aimed specifically at social media contests.
Pricing: Free plan, or start with a paid plan for $29 per month.
Rating: 4.6/5 stars
LeadQuizzes is an online quiz maker for marketers and businesses. This tool allows you to generate custom-made quizzes that can help you increase your lead quality online.
It is undeniable that quiz-making can drastically improve your lead generation, Neil Patel notoriously used this technique to turn a simple health blog into a $100/month money machine. For this reason, you should definitely consider implementing quiz techniques for your business!
Pricing: Free trial, plans start at $99.00/month
Rating: 4.9/5 stars
Survey-making is another great way to generate leads.
Through it, users can fill in their data, which can be used by marketers to create lists of potential clients.
ProProfs offers you the ability to create high-quality surveys through their easy-to-use platform.
Pricing: Free trial, plans start at $0.05/per credit
Rating: 4.7/5 stars
WPforms is a WordPress plugin that helps you build forms that allow you to gather client information to turn high-quality leads into sales!
Their easy-to-use platform lets users create complex forms in the blink of an eye.
WPforms is so well recognized that it ranks among the top 10 WordPress plugins of all time, and has been implemented in over 5 million websites!
Make sure to turn on the captcha with forms like this so that you diminish spam that is sent your way.
Pricing: Free trial, plans start at $99.00/year
Rating: 4.5/5 stars
Qualaroo is a company that helps you gather feedback from your website visitors.
Through it you can show surveys and forms on your site, as well as You can use the tool to show survey and popup lead generation forms on your site. You can ask customers questions like, “Is our pricing clear enough?”, “Did this page answer your question?” etc., and then use that data to optimize your site better.
Pricing: Free trial, plans start at $80.00/month
Rating: 4.7/5 stars
Survicate is another great platform if you’re looking to create high-quality and engaging surveys.
This platform allows you to create surveys for your website, email, mobile apps, and advertisements!
If you’re looking for survey creation, Survicate really is one of the best tools available.
Pricing: Free trial, plans start at $89.00/month
Rating: 4.9/5 stars
Whenever you’re looking for high-quality tools, Google seems to provide you with some of the best ones available.
“Google Forms” is Google’s platform for creating forms for your business. This free-to-use tool will aid you in creating forms for insight and lead generation.
Pricing: Free trial
Rating: 4.9/5 stars
Survey Monkey is yet another survey-related website.
On their platform, you can create high-quality survey pages. Survey Monkey offers you several membership plans, including a free trial!
Pricing: Free trial, plans start at $15.00/month
Rating: 4.9/5 stars
Userflow is another brand that seems to do it all, and depending on your needs, it has the potential to solve a lot of problems for you.
Regardless of your ability to code (or lack thereof), Userflow lets you build in-app tours, surveys, checklists, and more, all with the goal of creating seamless user onboarding. If you already know the drill, then you can start building immediately, or you can talk with Userflow’s qualified team of experts to help you set up the first steps.
If you are a software provider, Userflow can make your life a lot easier. The prices are a bit steep, but still less than paying a team of developers to do the same thing.
Pricing: Plans start at $200 per month.
Rating: 4.8/5 stars
VideoAsk is a new and exciting way to do your surveys.
Sometimes keeping up with your coworkers, clients, potential clients, etc. can feel impersonal when those conversations are conducted via surveys or emails.
That’s why VideoAsk allows you to create videos asking questions and getting to know people. They then respond with questions and the audio is transcribed, and you may respond with personalized videos as well.
This software can put an element of human connection into your surveys that might be sorely missing if all your content has been solely text-based previously.
Pricing: Free starting plan, then paid plans starting at $24 per month.
Rating: 4.6/5 stars
Calendly is a company that allows you to schedule meetings through an interactive calendar.
This comes in handy for businesses constantly dealing with meetings with clients.
Also, Calendly allows you to schedule your team’s program through their interactive framework.
Pricing: Free trial, plans start at $10.00/month
Rating: 4.9/5 stars
Doodle is another professional scheduling platform that allows you to schedule several meetings and reunions through its interface.
This type of tool can be useful for scheduling client meetings, sales meetings, recruiting sessions, and so on.
Pricing: Free trial, plans start at $6.95/month
Rating: 4.5/5 stars
Limecall is a call-back tool that allows you to interact with potential clients that can turn into high-quality leads.
This platform offers you the chance to enable live voice calls from your website, lead connections, team-inboxes, and meeting scheduler features.
Whatever your needs are, Limecall might offer you something of value when it comes to generating leads.
Pricing: Free trial, plans start at $20.00/month
Rating: 4.8/5 stars
It’s important to have a Personal Scheduling Assistant (PSA) that can help you get organized and never miss another commitment. Acuity is a PSA that works to fill your calendar and take busy work off your plate.
Once clients book with you, Acuity automatically sends customized and branded booking confirmations both to you and your client. On top of that, it can deliver text reminders, let clients reschedule, and even accept donations or process payments.
With Acuity, your day-to-day runs more smoothly even as businesses get busier. All you need to do is show up at the right time.
Pricing: Free trial, paid plans start at $14 per month.
Rating: 4.8/5 stars
For an all-in-one solution to the challenges of hybrid work, WorkInSync is the way to go.
WorkInSync is a cloud-based Hybrid Workplace SaaS platform that helps businesses manage their employee work schedules and resources.
It allows employees to set their work location preference (office or home), work time schedule, and desk and meeting room booking. In addition, it has features such as attendance check-in and check-out, commute, and parking booking, and contact tracing.
With these features, businesses can manage their workforce more effectively and efficiently. In addition, WorkInSync also provides a team manager console to help managers view and manage employee work schedules. As a result, WorkInSync is a valuable tool for businesses of all sizes.
Pricing: Standard plan starts at just $2.50 per month.
Rating: 4.8/5 stars
LeadFormly assists you in the creation of landing pages and social media forms that can help you gather information about potential clients.
Form creation can be a big help when it comes to lead generation. Through it, you can acquire useful data to define a target audience for your business.
Pricing: Free trial, plans start at $37.00/month
Rating: 4.7/5 stars
Mailmunch allows you to collect more emails and convert more site visitors into customers.
Their platform has several features for your website, including forms & popups, landing pages, email marketing, marketing automation, and much more!
Pricing: Free trial, plans start at $19.99/month
Rating: 4.5/5 stars
Picreel is a platform that allows you to grow leads, conversion rates, and sales.
This platform focuses on the implementation of popups to capture user interest in your landing page.
Pricing: Free trial, plans start at $14.00/month
Rating: 4.5/5 stars
OptinMonster allows you to convert and monetize your website traffic.
This platform allows you to build campaigns.
This email marketing tool offers several features like creating popups, spin-wheels, slide-in windows, and more!
Pricing: Free trial, plans start at $29.00/month
Rating: 4.7/5 stars
Wisepops helps you create beautiful and high-quality popups that can generate user interest online.
This tool, which has CRM and Email integrations, allows you to keep your users on your landing page, while at the same time gathering information about them while offering them new products.
Pricing: Free trial, plans start at $49.00/month
Rating: 4.8/5 stars
TrustPulse can become a valuable tool in your lead-generation process.
This platform offers smart targeting, custom design options, easy setup, and updated tracking analytics.
TrustPulse is one of the best tools a business owner can have to track his business numbers for lead generation.
Pricing: Free trial, plans start at $5.00/month
Rating: 4.5/5 stars
WordPress is a popular content management system that enables users to create and manage websites. However, WordPress can be challenging to use for those with limited coding knowledge. The Elementor website builder seeks to address this issue by allowing WordPress users to create and edit websites using the drag-and-drop technique.
In addition, Elementor features a built-in responsive mode, which ensures that websites are properly displayed on all devices. As a result, the Elementor website builder provides an easy-to-use solution for those who want to create and manage WordPress websites.
Pricing: Plans start at $49 per year.
Rating: 4.8/5 stars
Proof’s website promises to boost your website conversions by 15% in under 15 minutes!
Over 25,000 online businesses use Proof to convert visitors into leads and sales.
Through their specialized product “Proof Pulse”, this company aids your business in gathering data for lead generation and also tracking your business for the best sales conversions.
Pricing: Free trial, plans start at $79.00/month
Rating: 4.7/5 stars
Discover.ly works by showcasing additional information from social media platforms to gather more data from its users.
This tool can prove a valuable lead generation asset as it allows you to gather valuable client information that can be used in your cold outreach.
Among its many features, Discover.ly offers lead generation features, including exports leading to the CRM tool and social profiles on Gmail and other social media profiles.
Pricing: Free plan
Rating: 4.5/5 stars
Have you ever been on a website and seen a popup notification that says something like, “John just signed up for our newsletter!” or “25 people are viewing this product right now!”? These are examples of social proof notifications, and they’re designed to influence your behavior by capitalizing on your “fear of missing out” (FOMO).
TrustPulse is a social proof software that lets you create and display these notifications on your own website in minutes, without any coding or tech experience. You can use TrustPulse’s notifications to encourage visitors to take any action you want, such as signing up for your newsletter, making a purchase from your online store, clicking a specific link, leaving a review, registering for a webinar, and more.
If you’re looking for a way to increase conversions on your website, TrustPulse is definitely worth checking out.
Pricing: Basic plan starts at $5 per month.
Rating: 4.5/5 stars
FOMO is another great tool for creating social-proof notifications.
With FOMO, you can customize the design and style of your messages and even add animation to grab your audience’s attention. They have various display rules to ensure you have 100% control over when, where, and for how long your notifications will appear across your site.
Finally, FOMO lets you integrate with all of your favorite marketing tools for a more efficient workflow. With FOMO, you can quickly and easily create social-proof notifications that will help increase conversions and grow your business.
Pricing: Starter plan is $19 a month.
Rating: 4.9/5 stars
Semrush is undoubtedly one of the best SEO tools in the market today.
Through that tool, you can gather informational user data through link-building and site auditing features.
Using Semrush is a great way to analyze your competition and be aware of where you rank in the market.
Pricing: Free trial, plans start at $120.00/month
Rating: 4.9/5 stars
Ahrefs is perhaps Semrush’s biggest competitor.
Similar to Semrush, users can use Ahrefs’ SEO analytics tool in order to check their ranking while also analyzing the competition.
Pricing: Free trial, plans start at $99.00/month
Rating: 4.9/5 stars
Google Analytics is another fantastic tool for tracking your website visitors and improving your landing page’s quality.
This tool allows you to optimize your landing page, benefiting your campaign traffic and aiding your advertisement strategy.
Pricing: Free trial, plans start at $29.00/month
Rating: 4.9/5 stars
Some SEO experts say that the best tool for keyword research is, well, Google. After all, it has all the most accurate and up-to-date information about what people are Google and what sort of content websites are creating. All other websites can offer their best guess, but great search engine optimizers always spend some time just browsing their keywords in Google and with autofill search results for when it’s time to create a stellar plan.
For that reason, Keywords Everywhere can be very useful. It acts as a supplement to Google, giving you real-time information about what keywords appear primarily on the search engine results page, and plenty of other useful data.
Keywords Everywhere is a browser plug-in that will take a boring SERP and jazz it up with all sorts of useful data and insights.
Pricing: Keywords Everywhere functions on a “credits” basis. So, the plan itself doesn’t cost anything, but you can use it with a pay-as-you-go model.
Rating: 4.6/5 stars
SurferSEO can help you optimize the keywords and content that you are producing on your site. Along with helping you find keywords and overall content plans, once you choose a keyword, it creates an “editor” with all the keywords, images, and headings that you should include in that article.
To create their editor, SurferSEO analyzes the top-ranking articles for that keyword, then it suggests an article length, number of images, number of headlines, keyword density, and more for your article. Once your article is written, it also gives it a score based on how well it compares to other ranking articles in your niche.
This is the type of tool that offers so many resources that if you really figure out how to use it, it can completely revolutionize your website and its SEO plan.
SurferSEO also offers an SEO certification course and exam, and a useful Facebook group for anyone interested in learning more about SEO.
Pricing: Free plan with limited capabilities, basic plan starting at $49 per month
Rating: 4.9/5 stars
Yoast SEO Plugin is the online writer’s best friend.
This platform aids you when writing SEO content for websites and blogs.
This WordPress plugin helps you in managing your passive voice, readability, and SEO-oriented keywords on your website’s articles.
Pricing: Free trial, plans start at $99.00/year
Rating: 4.7/5 stars
When you Google something, sometimes you’ll see a small box titled “People Also Ask.” In that box, Google shares some common questions related to your main search term. These questions can be an SEO gold mine.
But if you want to save the time of going through all potential search term outcomes, AlsoAsked offers an easy-to-use and fascinating alternative.
Type your niche into the main search bar and choose which language and area you want to see the results for. AlsoAsked will show you a tree of questions in your niche that you can then use as inspiration for articles and other forms of content.
Pricing: You get a few free searches per month, or you can get the basic plan for $15 a month.
Rating: 4.7/5 stars
AccuRanker is another favorite for many SEO agencies. It gives you a lot of information such as how your page is ranking, traffic increase or decrease, which keywords you’re ranking for, and more.
While some previous tools mentioned were ideal for specific parts of the SEO process, such as finding key terms or inspiration for optimized content, this tool is a holistic SEO approach. It has the benefits of many different tools in one.
Pricing: 14-day full trial, then 1,000 keywords for $116 per month.
Rating: 4.8/5 stars
You can use Labrika to run an SEO audit on your website.
Labrika uses AI to give you the most in-depth SEO audit possible, finding errors on your website, and giving you a full review of what you could be doing better and what you could improve.
Their report is designed to be “easy-to-action,” meaning they make it clear what you need to fix and what the next steps will be for making your website as useful as possible.
Pricing: Free trial, plans starting at $19 a month
Rating: 4.7/5 stars
SeoPoz organizes all your SEO metrics in one place using easy-to-read and understandable graphics.
With SeoPoz, you can look over your website’s impressions, clicks, and keyword rankings simultaneously. This app also gives you valuable insight as to what you could be doing differently and ideas for new areas into which your SEO plan could expand.
Pricing: 3 projects and 10 tracked keywords for free, or 10 projects and 100 tracked keywords for $9 a month.
Rating: 4.5/5 stars
Verbolia is the perfect solution for anyone who wants to improve their SEO ranking.
The process is simple: you import all the keywords you want to target, and for each keyword, a dedicated SEO landing page is created. The pages are optimized in terms of page speed, content, and linking, so you don’t need to worry about anything.
The solution is fast and efficient, and it’s easy to use. With Verbolia, you’ll be able to achieve SEO success in no time!
Pricing: The price will be customized depending on your site, so you must contact Verbolia for a detailed price plan.
Rating: 4.8/5 stars
SE Ranking is a cloud-based platform offering a complete set of tools for SEO and online marketing professionals.
The system provides all the necessary features for a comprehensive site audit, competitor analysis, website ranking, keyword suggestion and grouping, backlink monitoring, automated professional reporting, etc.
In addition to standard SEO tools, SE Ranking offers a set of additional features such as White Label and Marketing Plan. White Label allows you to brand the platform with your own logo and domain name. Marketing Plan gives you an opportunity to track your progress and results in real-time and make changes to your marketing strategy on the fly.
With SE Ranking you can bring your professional digital services to a whole new level.
Pricing: Plans starting at $31.20 per month.
Rating: 4.9/5 stars
Looking to step up your content game? Consider looking into Senuto. This SaaS-based platform is designed to help you plan, prepare, and track the performance of your website content – all in one place.
Using data analysis, they provide the insights you need to ensure your content is optimized for SEO. And their easy-to-use tools make content creation a breeze. Get started with Senuto today and take your content strategy to the next level!
Pricing: Plans start at $24 per month.
Rating: 4.8/5 stars
Gain transparency into your marketing attribution with Wicked Reports. They use a unique algorithm that tracks attribution and integrates with most e-commerce platforms such as Shopify, Klaviyo, Woocommerce, Recharge, Meta, TikTok, Google, and more.
Gain access to Attribution windows for subscriptions, product sales, lead forms, funnels, and more.
Pricing: Plans start at $200 per month.
Rating: 4.7/5 stars
Skai is perfect for bigger brands that are looking for a more holistic Paid attribution platform that also includes omnichannel tracking for in-person conversions.
Tap into audience insights, market intelligence, and performance data from all media channels and publishers into their centralized dashboard. The integrations are across search, social, retail media, and apps, in one platform.
Pricing: Speak to a specialist for a demo.
Rating: 4.6/5 stars
Triple Whale is recommended for e-commerce and DTC websites that are looking for pure performance across their Paid Social and search.
They provide an E-commerce OS hub so you can track revenue, profit margin, order sales, and avg. order value across the entire marketing sphere. The platform has developed its own attribution tracking system as well.
Pricing: Plans start at $100 per month.
Rating: 4.8/5 stars
Madgicx is truly becoming the all-in-one ads management platform focused on getting you to do your creatives, A/B testing, optimizations, management, attribution, automation, and reporting under one roof.
They use AI & ML type technology to optimize ad campaigns for maximum ROI and have attribution built-in to understand ROI.
Pricing: Plans start at $300 per month.
Rating: 4.8/5 stars
If you want to start running ads on Google, Instagram, and Facebook but have no idea where to start, Sixads is the perfect solution. This Shopify app makes it easy for anyone to create and optimize ads for maximum reach and engagement. And best of all, it doesn’t require any previous advertising experience.
With Sixads, you can have your first ad up and running in just a few minutes. The app takes you through the entire process step-by-step, using language that anyone can understand. Plus, it optimizes your ads to reach audiences that are most likely to convert. That means more brand awareness and more sales for your business.
So if you’re looking for a way to quickly increase your profits with digital advertising, give Sixads a try.
Pricing: Plans start at $29.99.
Rating: 4.7/5 stars
It can be difficult to know exactly what your leads are looking for when they visit your website. Session recordings from Lucky Orange can help.
With Lucky Orange, you can see exactly what people looked at on your website, where they clicked, scrolled, or moved their mouse. You can also pass in custom user data like a lead ID, email address, and more to see what interests your prospects most.
In addition, you can trigger surveys and announcements or invite leads to chat so you can learn more about their needs. With Lucky Orange, you can get the information you need to turn leads into customers.
Pricing: Free trial or paid plan starting at $7.99 per month.
Rating: 4.5/5 stars
According to their website, Hotjar allows you to understand how users behave on your site, what they need, and how they feel.
This tool offers you the chance to implement a heatmap on your website, and by that, you’re able to visualize and track user behavior on the page.
This platform also gives users the chance to give feedback on your landing page and complete surveys.
Pricing: Free trial, plans start at $39.00/month
Rating: 4.9/5 stars
Smartlook is a tool designed to help businesses analyze how users behave on their websites. IT also tracks behavior on Android and iOS apps.
Smartlook’s code snippet is installed on a website or mobile app, and it automatically starts recording every user session. The data from these sessions can be used for a variety of services and benefits.
Smartlook is a helpful tool for businesses to use to understand their customers better.
Pricing: Free plan or paid plans starting at $39.00/month
Rating: 4.8/5 stars
Contentsquare is a huge web analytics platform. Contentsquare, in fact, owns the aforementioned Hotjar.
Their toolset is geared toward enterprises. We say this because they offer features for e-commerce, IT operations, customer support teams, UX, and marketing. But despite their focus on enterprises, their toolset can still be used by small businesses. For example, the user journey analysis can be used to help improve the customer experience on your website or eCommerce store.
Additionally, the heatmaps can be used to see where visitors are clicking on your website or web pages. Overall, Contentsquare is a powerful web analytics platform that can be used by businesses of all sizes.
Pricing: Contact ContentSquare directly for a specific price plan.
Rating: 4.8/5 stars
Many marketers focused on increasing leads consider this tool to be the most effective for managing their social media marketing activities on a daily basis. It enables you to view and post updates on all social networks that you are using. The real-time analytics enable you to evaluate your posts and your campaigns as a whole.
You can use the provided data to calculate the return on investment and improve your tactics. It is possible to take advantage of profile protection and access controls to keep your activities secure.
Pricing: Free trial, plans start at $49.00/month
Review: 4.35/5 stars
As the third most widely used channel for B2B lead generation, social media marketing is mandatory for your strategy. The problem is that this is the most dynamic of all channels with the interests of your target audience shifting so quickly that it’s hard to keep track. This is where BuzzSumo comes in. It shows you the most popular content on social networks for any topic. This enables you to produce posts that will attract a large number of prospects quickly. What’s more, the tool shows you who has shared the most popular content.
You can use this information to target prospective customers directly or to identify new influencers within your industry and cooperate with them to enhance your digital marketing efforts.
Pricing: Free trial, plans start at $99.00/month
Review: 4.53/5 stars
Loomly is a social media management platform. It helps you take control of your social media marketing strategy.
With Loomly, you can manage your brand assets, create engaging content, reach your target audience, and measure your performance – all in one place. Loomly is available as a mobile app or a web platform, so you can log into your account from anywhere.
Plus, with native scheduling, post-targeting, and approval workflows, you can be sure that your social media presence is always on point.
Pricing: Prices start at $26.00/month
Review: 4.7/5 stars
Brandwatch might be the best enterprise social intelligence platform out there. It’s designed to help brands listen and analyze online conversations, so they can extract meaningful insights and make informed business decisions. And it does all of this extremely well.
With Brandwatch, you can track any mentions of your brand on the Internet or social media, see what people are saying about you (good and bad), and get an in-depth understanding of your return on investment for marketing spend.
In short, it’s an incredibly powerful tool that can give you a huge competitive edge.
Pricing: Book a meeting for a personalized price plan.
Review: 4.9/5 stars
Sendible provides agencies with everything they need to execute a winning social media strategy, all in one centralized hub.
From automated content calendar planning to sophisticated reporting tools, Sendible gives you the power to manage multiple brands effectively and at scale. With a free trial, you can see how Sendible can help take your agency to the next level.
Pricing: Plans start at $29 per month.
Review: 4.76/5 stars
If you’re looking for a way to streamline your marketing efforts and get work done more efficiently, Simplified is the app for you.
With a no-code design editor, AI writer, and in-app publishing, Simplified makes it easy to create high-quality marketing content without switching tabs. Plus, with multiple brand kits, unlimited workspaces, and a collaborative interface, you can easily scale your marketing efforts to meet the needs of your business.
Whether you’re a small business owner or a large enterprise, Simplified can help you get the job done.
Pricing: Plans starting at $30 per month.
Review: 4.8/5 stars
If you use Instagram as part of your digital marketing plan, then you know that a well-curated feed can make a huge difference. Not only do you want your posts to look good together, but you also want to make sure that they’re scheduled in a way that makes sense for your audience. That’s why so many bands benefit from using Planoly.
Planoly is a tool that allows you to schedule posts, save multiple ideas as drafts, and even schedule your Instagram stories. It has officially partnered with Instagram, which gives it additional control over marketing tools and analytics. Plus, the hashtag group feature allows you to categorize hashtags according to types, which makes it even easier to find the right ones for your next post. Planoly can be the way to kick your Instagram up a notch.
Pricing: Plans start at $11.25 per month.
Review: 4.88/5 stars
VWO is a conversion rate optimization (CRO) platform. So, it’s mostly used to improve conversions and UX metrics. VWO also has features for product testing, push notifications, and more.
VWO’s wide range of features makes it a powerful tool for digital marketers looking to improve their website’s performance. By running tests and gathering data, VWO users can identify areas where their website is underperforming and make changes to improve conversions.
In addition, the platform’s reporting capabilities allow users to track the results of their tests and show the ROI of their CRO efforts. Ultimately, VWO is an essential tool for any marketer serious about driving conversions and improving the user experience on their website.
Pricing: Reach out to VWO for a personalized payment plan.
Rating: 4.6/5 stars
FullStory is a platform that offers some of the most advanced session replay and analysis tools available.
It provides enterprises with a comprehensive view of customer behavior, allowing them to segment and filter users based on their actions. Additionally, FullStory’s funnel analysis capabilities help businesses identify areas where customers are dropping off, so they can take steps to improve the user experience.
By offering such a robust suite of features, FullStory provides enterprises with a valuable tool for understanding and improving the digital customer experience.
Pricing: Contact Fullstory to get a demo and talk about a personalized price plan.
Rating: 4.9/5 stars
Cloud business management solutions like NetSuite offer a wide range of benefits for businesses. Perhaps most importantly, they provide a centralized view of all financial and operational data. This gives managers the ability to quickly spot trends and identify opportunities or issues that need to be addressed.
Additionally, NetSuite’s SuiteAnalytics tool provides pre-built reports and dashboards that can be customized to fit the specific needs of your business. And for even deeper insights, NetSuite’s Analytics Warehouse consolidates data from both NetSuite and non-NetSuite sources.
With all of these powerful tools at your disposal, you’ll be able to make informed decisions that help your business run more smoothly and efficiently.
Pricing: $999 per month, plus $99 for each added user.
Rating: 5/5 stars
ActiveCampaign is a powerful customer experience automation platform that provides businesses with the tools they need to improve customer engagement across various channels.
The platform gives businesses access to over 750 pre-built automation, which combine transactional email, email marketing, marketing automation, pop-ups, and CRM for powerful segmentation and personalization.
In addition, ActiveCampaign offers integrations with popular applications such as Microsoft, Shopify, Square, Facebook, and Salesforce.
ActiveCampaign was created with the belief that an excellent customer experience must go beyond traditional marketing touchpoints like email. As a result, the platform is designed to provide businesses with the tools they need to create a truly holistic customer experience.
Pricing: Plans start at $29 per month.
Rating: 4.5/5 stars
Vyper is a company that offers you the unique possibility of making your content go viral.
Wouldn’t it be nice to have your company spread out like wild on social media like TikTok and Instagram? Well, Vyper offers you that possibility.
Vyper specializes in creating contests that have the possibility of going viral on the internet, so if that’s something that you could use, give them a try!
Pricing: Free trial, plans start at $149.00/month
Rating: 4.7/5 stars
If you’re looking for a way to scale and automate your referral relations, Affise is a great option.
Affise is a referral marketing platform that makes it easy to manage partnerships and predict revenue from traditional referrals, affiliates, influencers, networks, and agencies.
With the synergy of technology and long-standing experience, Affise’s clients are able to make the most of their marketing efforts.
Pricing: The entry plan starts at $500 per month.
Rating: 4.7/5 stars
EmBlue isn’t just an email blast software. This is also a tool that can help you with SMS, Push Notifications, Pop-ups, and more. Within just this one platform, you can design all the aforementioned features, implement them, or send them out, and measure the results of your campaign.
This is a fabulous tool that consolidates many features into just one place.
Pricing: There is a limited free plan, or paid plans starting at $180 a month.
Rating: 4.7/5 stars
gn, this list does have all the useful information you’re gonna need. So be sure to check it out!
We hope this extensive list allowed you to find new marketing tools to help you scale your marketing efforts further. Let us know which ones have worked the best for you and any feedback so we can constantly improve our list here.
If you’re looking for a Growth Marketing Agency to help you implement these marketing tools for you, we’re here to help.
