Privacy Policy

Effective Date: January 2, 2024

Overview

At Brenton Way, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains the types of information we collect, how it is used, and the safeguards we have in place to protect it. By using our services, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Personally Identifiable Information (PII) We collect PII when you interact with our services, such as:

• Creating an account
• Making a purchase
• Subscribing to newsletters
• Participating in events
• Contacting us directly

This information includes your name, contact details, email address, location data, and shipping information.

Non-Personally Identifiable Information (Non-PII) We gather Non-PII, which includes data like device type, browsing activities, and IP addresses, to enhance service functionality and improve user experience.

How We Use Your Information

Using Your PII We use your PII for the following purposes:

• To provide and personalize our services
• To communicate with you about your account or transactions
• To provide customer support and respond to inquiries
• To run marketing campaigns, conduct marketing analysis and research, and execute marketing strategies

Using Your Non-PII We use your Non-PII to:

• Analyze and understand user behavior
• Improve our website and marketing efforts
• Conduct advertising and marketing campaigns
• Enhance, customize, and improve our features, products, and services

Sharing of Information

Sharing Your PII We only share your PII with third parties under the following circumstances:

• Service Providers: Service providers acting on our behalf who have agreed to keep your information confidential.
• Legal Compliance: To comply with legal obligations or protect our rights and property.
• Business Transfers: In the event of a merger, acquisition, or sale of assets.

Sharing Your Non-PII Your Non-PII may be shared with advertisers and marketing agencies in an aggregated or de-identified form that does not disclose your personal identity.

Your Choices and Rights

You have the right to access, update, or delete your PII at any time. If you wish to opt out of receiving marketing communications, you may use the unsubscribe link found in our emails or contact us directly. Additionally, depending on your jurisdiction, you may have specific rights related to your personal data, such as the right to access, correct, delete, or restrict the use of your data.

Data Security

We employ robust security measures to protect your data from unauthorized access, alteration, and misuse. These measures include technical, physical, and administrative safeguards. However, despite our efforts, no security measures are completely infallible, and we cannot guarantee the security of your data.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website, analyze user behavior, and conduct marketing activities. You can manage your cookie preferences through your browser settings, but please note that disabling cookies may affect the functionality of our website.

Children’s Privacy

Our services are not intended for children under the age of 13, and we do not knowingly collect PII from children under this age. If we become aware that a child under 13 has provided us with PII, we will take steps to delete such information.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices. We will notify you of any significant changes by posting the new Privacy Policy on this page and updating the effective date at the top of this policy. It is your responsibility to review this Privacy Policy periodically for any changes.

Contact Us

For questions about this Privacy Policy, please contact us at:

Brenton Way, Inc.
6303 Owensmouth Ave, Suite 1063
Los Angeles, CA 91367
Email: info@brentonway.com