PPC Services
When embarking on an expansive digital marketing campaign, it is always recommended to make use of a seasoned professional or team. While the definitions of pay-per-click (PPC), cost-per-click (CPC), and click-through-rate (CTR) may be obvious: there are more critical aspects of Search Engine Marketing (SEM) to be considered.
Proper PPC management can be the difference between a highly successful marketing and advertisement campaign and a campaign that drains business managers of time and money. Brenton Way’s specially formulated PPC services Santa Monica clients and businesses employ, are geared towards improving the virtual profile of local businesses in Santa Monica and environs. All our efforts are focused on driving online engagement that leads to a higher proportion of prospective buyers and more sales in the long-run.
Rather than attempt to find the perfect PPC campaign using trial and error methods, take advantage of our expertise in SEO and digital marketing to get your business the exposure it needs.
Key features of our PPC services in Santa Monica include;
Before committing resources to your marketing campaign, a full analysis of your Strengths, Weaknesses, Opportunities and Threats is conducted. This allows for a more nuanced approach to ad spending and marketing strategies—resulting in smarter Ad budgeting.
The heartbeat of any PPC campaign is the keyword strategy adopted—smarter local keyword targeting in the Santa Monica region will undoubtedly lead to a higher conversion rate. Our strategy is focused on user intent, rather than traffic for the sake of traffic—good lead generation should be at the forefront of keyword targeting.
Smarter spend, for greater ROI. This is our goal, with every campaign launched—ad spending is diversified to maximize the potential for increased yield. We employ multiple marketing streams to maximize your business’s visibility and exposure.
Keyword targeting is all good, but also vital is the Ad group and Ad text such terms are integrated into. Engaging copy—ad text that captures user intent—plays a key role in nudging leads further on the marketing funnel, eventually resulting in conversion to sales.
Leverage our understanding of the intricacies of SEM, and track the growth of your PPC campaigns to ensure maximum ROI. Track conversions, quality of leads, bounce rates, and a variety of specific markers that indicate the success, or otherwise, of individual campaigns. The benefits of tracking your marketing efforts are manifold— reduces ad spending in favor of higher CTR to CPC ratio; identifying redundant or ineffective campaigns, and further optimizing strong campaigns for even more conversion.
Final Notes
Local businesses in Santa Monica—regardless of industry—stand a lot to gain from engaging in proactive digital marketing strategies. At Brenton Way, we make your business’s goal ours—online sales, physical traffic, brand exposure and publicity.
Our local, Santa Monica PPC services are customized to target the prime demographic; convertible leads in your locale.
Contact us today, to begin revamping your digital marketing campaigns, and putting your business on the map.
“What I love about Brenton Way is that they are not afraid to change the status quo and show us how to really grow. When you see 40% growth in 3 months, you know it’s real!”
Alice Win
Digital Marketing Manager
“Brenton Way was everything I hoped for, and more. Our startup was looking for an agile team that can build on our proof of concept. They delivered by giving us a 380% ROAS on Facebook & Adwords.
Jennifer Gerber
Lead Strategist
