AI companies can leverage SEO by conducting thorough keyword research, optimizing on-page elements, creating high-quality content, and building authoritative backlinks to improve search engine rankings and drive organic traffic.
The total addressable market size of the AI industry is constantly evolving due to rapid technological advancements and widespread adoption across various sectors. As of 2023, the global AI market size was estimated to be around $92.3 billion, with projections to grow at a CAGR of 54.2% from 2023 to 2031.
The growth potential of your AI business through digital marketing largely depends on the effectiveness of your strategies, market positioning, and competitive landscape. Implementing well-targeted and data-driven campaigns across multiple channels can result in substantial growth over time.
The biggest marketing trends for AI companies include personalization, content marketing, conversational AI (chatbots), video marketing, account-based marketing, and utilizing AI-driven tools to enhance marketing performance and customer experience.
To scale your ad campaigns for your AI company, focus on optimizing ad creatives, targeting, and bidding strategies. Continuously monitor and analyze campaign data, and allocate budget towards the highest-performing channels and campaigns. Consider leveraging automation and AI-driven tools to further refine your ad targeting and achieve scalability.