The most important thing when starting your marketing is to define who your customer is. We are sharing with you our secret to creating meaningful audience segments by using our DCP worksheet.
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This year’s standout beauty campaigns didn’t just sell products; they challenged our assumptions about who belongs in the beauty conversation. If 2025 has shown us anything, it is that authenticity is not just a buzzword anymore, it is the price of admission. Basketball players with pre-game glam routines? A rapper known for his grills becoming […]
Something remarkable is happening in the world of marketing right now. Gen Z – those born between 1997 and 2012, are not just changing how brands connect with their audience; they are completely flipping the script on what marketing even means. This generation sees the world of brand engagement very differently. Imagine growing up in […]
Advertising has evolved beyond its transactional origins in a time of endless digital noise. Nowadays, modern marketing focuses on comprehending human experiences, goals, and emotional landscapes rather than trying to convince them to buy. Every advertising strategy uses subtle language that speaks to basic human needs like recognition, transformation, improvement, and belonging. From Silicon Valley’s […]
In this digital-first world, it is very important to have a great digital presence. And, healthcare fields like oncology have to fit into this digitalization too. The first thing patients and their families do when they get cancer diagnosed is turn to Google or other portals to find information about cancer treatments, oncology specialists, and […]
Read the top growth marketing tactics used by the biggest marketers from scaleups to Fortune 500. Get plug N play marketing playbooks to improve your campaigns.
