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Peter Norman Case Study

How we helped Peter Norman Jewelry scale their Paid Media through rapid A/B test experimentation


Client Industry: 

Website Platform

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Client Industry

Performance Recap

See how we helped this jewelry line expand its digital presence with SEO, Google Ads, & Design campaigns.
CPL Value
New SEO Keywords
Leads to Consultation

Who is Peter Norman?

Peter Norman specializes in custom made engagement and wedding rings and other beautiful jewelry such as earrings, necklaces, bracelets and unusual baubles.
Peter Norman Jewelry is a leader in custom engagement rings with in the Los Angeles area, prominently in Brentwood. They have been serving couples for over 20+ years with timeless engagement pieces for the special day.

They stand out by providing unique engagement pieces while keeping their work conflict free, ethically sourced, and also offer lab grown diamonds for customers within a budget.

Marketing Strategies


Targeting multi-stage long tailed keywords on SEO

Our approach focused on targeting very important long-tailed keywords that many competitors had very little expertise on and had no real content generated to help them rank. We capitalized on this by creating multiple internal pages and resources related to engagement rings.

Improving the UX/UI of the website layout

The website design was key in improving the entire brand conversion rate, especially considering the price point. Our approach was to analyze the user behavior of Peter Norman’s original website through GA & TruConversion, our video tracking tool.

From there we began to create a “conversion changes doc” of the new homepage layout that would give the key customers a better sitewide experience. Thus helping us convert an avg. 40% better of booked consults.

A better experience through Email campaigns

Email was also important because many clients would go dark after their initial consultation. We learned that their decision-making was across a 2-3 month span window and typically they would consider other options because of the product price point.

Our strategy was to educate them throughout this cycle and stay top-of-mind allowing us to have a more closer relationship.
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