See how we helped this office line expand its digital presence with Paid, Community, & Influencer campaigns.
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Who is Autonomous?
Autonomous provides office & single-home furniture equipment including standup desks and ergonomic chairs.
Autonomous has been a company driven by technological innovation since its inception in 2015. Starting out as a group of people with a firm understanding of both software and hardware, the first product was a robot assistant named Maya whose job was to make lives easier, more convenient and smarter.
Building a dedicated Facebook Group community of 120,000+ Members
The community was a key aspect of building brand loyalty and improving the overall CLTV (customer lifetime value) of Autonomous. The more people were a part of the Facebook Group community, the more the brand would be able to reduce it’s year-over-year acquisition costs.
We helped foster a lively community where individuals would generate unique content around their productivity experiences and ultimately drive traffic back to the brand.
Using UGC Content For Social Media Engagement
Brand ambassadors were a pivotal part of developing the brands ecosystem of engaged consumer purchases. We worked closely with leading influencers who would resonate with the Autonomous audience.
We developed a list of influencers every month that met the objectives and brand style – from there we would engage with the influencers who had true reach by product exchanges and payment.
Generating Social impact & impressions with thoughtful content
By working with creators that put their creative first, we were able to build genuine engagement across multiple sub-set of audiences who were attracted to the product lines.
Our average CTR from social Instagram & TikTok went up from 1% to 7& across the 9 month experiment ultimately beating out other traditional traffic sources such as organic in CTR value.