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Autonomous Case Study

Modern Office Brand Blazes To 400K Social Followers & Becomes A Category King

Website:
autonomous.ai

Website Focus
Ecommerce

Website Platform
BigCommerce

Services Provided: 
Influencer Marketing, Social Media, Community Management, Brand Conversion

Business Type
B2C

Client Industry
Furniture

Performance Recap

See how we helped this modern office & tech furniture company create an engaged US audience by building its own content category through FB Groups, influencers, and social media content through Instagram.
%
Social Engagement
K
Group Members
K
Monthly Impressions
+
Avg. Social Likes

Who is Autonomous?

Autonomous provides office & single-home furniture equipment including standup desks and ergonomic chairs.
Autonomous has been a company driven by technological innovation since its inception in 2015. Starting out as a group of people with a firm understanding of both software and hardware, the first product was a robot assistant named Maya whose job was to make lives easier, more convenient and smarter.

Marketing Strategies

Solutions

Building a dedicated Facebook Group community of 120,000+ Members

The community was a key aspect of building brand loyalty and improving the overall CLTV (customer lifetime value) of Autonomous. The more people were a part of the Facebook Group community, the more the brand would be able to reduce it’s year-over-year acquisition costs.

We helped foster a lively community where individuals would generate unique content around their productivity experiences and ultimately drive traffic back to the brand.
Autonomous UGC Content

Using UGC Content For Social Media Engagement

Brand ambassadors were a pivotal part of developing the brands ecosystem of engaged consumer purchases. We worked closely with leading influencers who would resonate with the Autonomous audience.

We developed a list of influencers every month that met the objectives and brand style – from there we would engage with the influencers who had true reach by product exchanges and payment.

Generating Social impact & impressions with thoughtful content

By working with creators that put their creative first, we were able to build genuine engagement across multiple sub-set of audiences who were attracted to the product lines.


Our average CTR from social Instagram & TikTok went up from 1% to 7& across the 9 month experiment ultimately beating out other traditional traffic sources such as organic in CTR value.
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