Services Provided:Â
Influencer Marketing, Social Media, Community Management, Brand Conversion
Business Type:
B2C
Client Industry:
Technology
See how we helped Autonomous 4x their social engagement.
Autonomous provides office & single-home furniture equipment including standup desks and ergonomic chairs.
Autonomous has been a company driven by technological innovation since its inception in 2015. Starting out as a group of people with a firm understanding of both software and hardware, the first product was a robot assistant named Maya whose job was to make lives easier, more convenient and smarter.
Our primary objective was to create a new social media community behind this engaging brand by building multiple sub-pockets of communities within the ethos of gaming, productivity, and creativity.
Our second objective was to work with hundreds of micro & macro influencers who would become the brand advocates ultimately helping to push the brand awareness past 500K per month.
The community was a key aspect of building brand loyalty and improving the overall CLTV (customer lifetime value) of Autonomous. The more people were a part of the Facebook Group community, the more the brand would be able to reduce it’s year-over-year acquisition costs.
We helped foster a lively community where individuals would generate unique content around their productivity experiences and ultimately drive traffic back to the brand.
Brand ambassadors were a pivotal part of developing the brands ecosystem of engaged consumer purchases. We worked closely with leading influencers who would resonate with the Autonomous audience.
We developed a list of influencers every month that met the objectives and brand style – from there we would engage with the influencers who had true reach by product exchanges and payment.
By working with creators that put their creative first, we were able to build genuine engagement across multiple sub-set of audiences who were attracted to the product lines.
Our average CTR from social Instagram & TikTok went up from 1% to 7& across the 9 month experiment ultimately beating out other traditional traffic sources such as organic in CTR value.
