The most important thing when starting your marketing is to define who your customer is. We are sharing with you our secret to creating meaningful audience segments by using our DCP worksheet.
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Google’s AI Overviews (AIO) exploded in 2025. Independent analyses report that roughly 13% of queries triggered an AI Overview by March 2025, up from ~6.5% in January.
We all know why most psychiatry practices struggle with marketing; it feels weird to “sell” mental health care. But here’s the thing: if you are a good psychiatrist who actually cares about patients, your biggest healthcare marketing problem isn’t convincing people you’re competent. It’s helping the right people find you when they need you most. […]
The neurology market is undergoing an unprecedented transformation, driven by both technological advancements and changing patient expectations, as revealed by consumer behavior studies. Neuromarketing isn’t just a buzzword anymore; it represents a fusion of market research and consumer neuroscience that has redefined how brands approach customer engagement. The rising interest in tools like eye-tracking, EEG […]
There’s nothing transactional about dentistry. When someone chooses a dentist, they are choosing someone to accompany them through life’s routines and its big moments, from first cleanings and wedding day whitening to emergency root canals and even the quiet vulnerability of losing a tooth. Dental marketing, when done right, isn’t about flashy gimmicks or limited-time […]
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