Medical Spa Marketing Stats and Trends For 2024

This article is your guide if you seek insights into the latest med spa marketing stats shaping the healthcare spa marketing landscape. The medical spa industry is speedily expanding, focusing on anti-aging treatments and non-invasive procedures.  Let’s look at the newest med spa marketing stats and trends that are looking to make a big impact […]

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Brandon Shaks

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This article is your guide if you seek insights into the latest med spa marketing stats shaping the healthcare spa marketing landscape.

The medical spa industry is speedily expanding, focusing on anti-aging treatments and non-invasive procedures. 

Let’s look at the newest med spa marketing stats and trends that are looking to make a big impact in 2024 and ahead.

Key Takeaways:

  • The med spa market size is forecasted to reach USD 49.4 billion by 2030, growing at a CAGR of 15.13%.
  • Technological advancements that enhance treatment safety and effectiveness are driving the market for laser hair removal to reach US$3.8 billion by 2026.
  • Women dominate med spa clientele, while men’s share grows by about 5% annually. 
  • 33% of med spa clients have household incomes exceeding USD 100,000 annually.
  • ROI-driven medical spa marketing and advertising use EEAT-friendly SEO, community-driven social media marketing, profit-driven PPC campaigns, and engagement-focused healthcare influencer partnerships.
  • Retail skincare sales contribute 20% to med spa revenue, emphasizing product offerings’ financial role. 
  • 50% of med spas invest in healthcare digital marketing to effectively engage their target audience. 
  • 70% of clients visit med spas for wellness and relaxation purposes. 
  • Half of med spas employ SEO tactics to boost online visibility. You should partner with growth-driven marketing agencies for medical spa companies

Global Med Spa Market Growth Rate Stats

  • The global medical spa market, worth USD 18.6 billion in 2023, is projected to reach USD 49.4 billion by 2030. (Grand View Research

Source 

  • By 2026, advancements in laser technology are projected to drive the market for permanent hair removal to US$3.8 billion. (EHL Insights)
  • Chemical peels and aestheticians are the most popular medical spa services, followed by botox injections and microdermabrasion. (American Med Spa)

The global medical aesthetics market will grow at a CAGR of 11%. (Markets and Markets)

  • Women make up the majority of med spa clients, but a growing number of men are seeking treatments, with male clientele increasing by approximately 5% annually. (RepuGen)
  • High-income individuals with incomes of at least USD 100,000 annually constitute about 33% of spa clientele. (Market.us Media)
  • Retail sales of skincare products account for 20% of med spa revenue. (eFinancialModels)
  • 50% of med spas invest in digital marketing initiatives to reach and engage their target audience in the competitive healthcare and wellness sectors. (American Med Spa Association)
  • Among spa-goers in the United States, the largest ethnic group is White, comprising 53.4% of spa visits. Hispanic or Latino individuals account for 26.4% of spa visits, while Black or African American individuals represent 7.8%. (Media.Market)
  • 70% agree that wellness and relaxation are the primary motivations for visiting medical spas. (Zenoti
  • 50% of med spas employ SEO strategies to enhance their online visibility, utilizing effective digital marketing tactics to attract and engage potential clients searching for aesthetic and wellness services. (American Med Spa Association)
  • 70% of clients follow med spas on social media to stay updated on promotions and receive timely updates, highlighting the platform’s role in engaging and informing spa clientele effectively. (Next Move Strategy Consulting)

Financial Statistics of Med Spa Companies 

  • In 2008, medical spa brands generated around 12 billion USD, which rose to 20 billion dollars in 2022. (Statista)
  • The average consumer spends around $500 to $700 per visit at a med spa, varying based on the type of treatment and geographical location, reflecting the investment in personalized aesthetic and wellness services. (GII Research)
  • 70% of med spa clients boast an annual income exceeding $75,000, reflecting a demographic that values and can afford the luxury of wellness and aesthetic treatments offered by these facilities. (Skin Inc)
  • 65% of med spa clients are repeat customers, indicating a high rate of satisfaction and loyalty among individuals who appreciate the rejuvenating and personalized services offered by these establishments. (Skin Inc)
  • Among the most popular med spa treatments are Botox injections, laser hair removal, chemical peels, and dermal fillers, reflecting a preference for both anti-aging and aesthetic enhancement procedures. (Punchey)
  • Annually, hyaluronic acid filler procedures have seen a notable 15% increase, reflecting rising demand for non-invasive facial enhancements. (Gitnux)
  • By 2026, the market for facial treatments in medical spas is projected to reach $12,847.9 million, driven by increasing consumer demand for rejuvenating and anti-aging skincare solutions. (WorldMetrics)
  • Dermal fillers will expand at a rate of 10% CAGR from 2023 to 2032, indicating high demand for non-invasive facial aesthetic procedures. (Elite)
  • More than 7.4 million people undergo Botox treatments annually. Dysport is an FDA-approved injectable treatment that targets wrinkles. (American Society of Plastic Surgeons)
  • Non-invasive body contouring treatments have experienced a 30% year-over-year surge in demand. (Next Move Strategy Consulting)
  • LED light therapy for acne and rosacea treatments is employed in 75% of medical spas. (Zenoti
  • The global microneedling market was valued at USD 472.34 million in 2020 and is projected to grow at a CAGR of 7.9% from 2021 to 2028. (Grand View Research)

Source

  • The Hydrafacial treatment market is experiencing significant growth and popularity due to its effectiveness and broad appeal. According to recent reports, the market is valued at approximately $1 billion and is projected to continue expanding at a substantial rate. 
  • In the 32 studies reviewed for effectiveness, cryotherapy achieved an overall cure rate of 89.5%. The data indicate that cryotherapy is generally as effective as other outpatient treatments. Specifically, cryotherapy showed higher cure rates for less severe lesions (Media.Path).
  • Overall, the global infusion therapy market was valued at $11.7 billion in 2023, reflecting a 4.5% rise from $11.2 billion in 2022. (iDataResearch)

Source

  • The global biohacking market will reach USD 126.48 billion by 2032. (Yahoo Finance)
  • Wellness-focused services such as yoga, meditation, and mindfulness are now offered by over 70% of health and wellness spas. (Market.us Media)
  • The United States now hosts over 11,000 medical spas, employing a workforce exceeding 100,000 individuals. (TUSK Practice Sales
  • PRP, or Platelet-Rich Plasma, treats various conditions, spanning hair disorders like male pattern baldness and alopecia areata. It has a success rate of 54% in managing inflammatory conditions such as lichen sclerosis. (National Library of Medicine)
  • 63% of these spas are owned by non-surgeons. It reflects a growing trend of entrepreneurial ownership within the healthcare sector driven by diverse professional backgrounds and business acumen. (Medica Depot)
  • Non-surgical procedures contribute to nearly 70% of total revenue in the med spa industry. It underscores their popularity and effectiveness in meeting consumer preferences for minimally invasive aesthetic treatments. (Market Research Future)

Medical Spa Vendors Geographic Analysis

  • North America’s medical spa market is expected to grow 31.58% from 2021 to 2025. (WorldMetrics)
  • India’s medical spa market will grow at a CAGR of 7.60% through 2034. (Future Market Insights)
  • Thailand’s medical spa industry is forecasted to achieve a CAGR of 6.9% until 2034. (Future Market Insights)
  • The medical wellness market in South Korea is expected to reach US$ 107 million by 2024. This growth highlights South Korea’s prominence in the regional healthcare and wellness sector. (Fact.MR)
  • In the past three years, the med spa industry has contributed over $4 billion in revenue and generated more than 30,000 jobs. (Stanford Online

Med Spa Marketing Stats On Consumer Behavior

  • During the COVID-19 pandemic, approximately 80% of spas worldwide were temporarily closed due to health concerns. (Statista)
  • 40% of med spas leverage AI technology for customer service and streamlined appointment scheduling. (Allied Market Research)
  • Aesthetic enhancement ranks as the primary motivation for visiting a MedSpa. Seventy-five percent of clients highlight it as their main reason, emphasizing the appeal of cosmetic treatments for improving appearance. (National Laser Institute)
  • 60% of consumers research symptoms and treatments online before consulting a doctor. Therefore, the potential for digital marketing in the medical spa industry is huge. (BeautyMatter)
  • Leveraging digital strategies can effectively reach and educate prospective clients seeking aesthetic and wellness solutions. (BeautyMatter)
  • The spa services market, encompassing massages and beauty treatments, is expected to surpass $133 billion by 2027. (Statista)
  • Non-surgical body contouring treatments like CoolSculpting have experienced a 15% annual increase in demand. (Zenoti
  • 90% of medical spas employ licensed medical professionals such as dermatologists, nurse practitioners, and aestheticians. (Stanford Online

Medical Spa Ownership and Management 

  • 80% of healthcare spas by non-core providers, such as those from fields outside of aesthetic specialties. (American Med Spa Association)
  • 81% of medical spas operate as single-location entities. Their owners managing an average of 9 employees, reflecting the industry’s structure and scale of operations. (Pinch Med Spa)
  • Additionally, 69% of medical directors in these spas possess non-core specialties. It indicates a diverse range of medical expertise that complements the comprehensive care and specialized treatments offered at med spas. (American Med Spa Association)
  • The ownership of U.S. medical spas increased significantly from 1,600 in 2010 to 9,520 in 2024. The projections indicate growth to 11,553 spas by 2025, underscoring the sector’s expansion.  (Pinch Med Spa)
  • Ownership within the med spa industry supports over 53,000 jobs across the United States. It has roles from licensed practitioners to administrative staff, contributing to the wellness spa’s economic impact. (GII Research)
  • 40% of medical spas identify staff shortages as a major challenge, adversely affecting operations and service delivery within the industry; the scarcity of qualified personnel poses obstacles to meeting client demand and maintaining quality standards. (Stratview Research)
  • 80% of clients feel confident in the safety measures taken by medical spas, contributing to a steady return to pre-pandemic visit numbers. (Allied Market Research)
  • 85% of med spa staff participate in ongoing education and training, demonstrating a dedication to professional development and upholding industry standards. Continuous learning ensures staff competence in delivering advanced and effective aesthetic and wellness treatments. (eFinancialModels)
  • 75% med spas prioritize comprehensive patient education on treatments. This commitment enhances trust and satisfaction, crucial in the increasingly competitive med spa industry. (Global Market Insights Inc)
  • 40% of med spas engage in community outreach programs, showcasing a commitment to local involvement and expanding their influence beyond clinical settings; these initiatives bolster community relationships and promote wellness education, reinforcing their role beyond traditional healthcare services. (Global Market Insights Inc)
  • 15% of med spas integrate virtual reality (VR) technology to enhance client relaxation and education, showcasing innovation in enhancing the spa experience through immersive digital solutions. (Allied Market Research)
  • Approximately 70% of medical spas have integrated AI-driven tools and software to enhance customer experience through personalized treatment plans. This adoption reflects a trend towards leveraging technology to optimize service delivery and client satisfaction in the industry. (TUSK Practice Sales

The Med Spa industry is witnessing significant growth, positioning itself as a cornerstone of the beauty sector’s future. 

Offering a blend of medical expertise and spa-like experiences, Med Spas cater to a diverse clientele. They have patients seeking non-invasive cosmetic procedures such as Botox injections, wrinkle fillers, laser treatments, and skin revitalization therapies. 

Technological advancements are expanding treatment options. Innovations like Dysport, cheek fillers, and PDO brow lifts is gaining popularity for their effectiveness and quicker result. 

Procedures like microneedling combined with PRP and advanced treatments such as Morpheus8 with exosomes reshape beauty standards by promoting natural collagen production and skin rejuvenation. 

The industry’s revenue continues to soar, with a global market exceeding $18.6 billion in 2023 and projected compound annual growth rates (CAGR) of over 15% through 2030.

Conclusion

Medical spas offer advanced healthcare technologies to cater to a broader patient base. 

Cryotherapy and body contouring are becoming standard for patients looking to improve their physique and overall wellness. 

IV therapy and PRP (Platelet-Rich Plasma) therapy promote healing and rejuvenation from within, recognized for their regenerative benefits.

Wellness programs incorporating biohacking and regenerative medicine appeal to health-conscious individuals seeking comprehensive health optimization. 

Integrating spa technology advancements further enhances the client experience, making medical spas a preferred destination for aesthetic and wellness needs.

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Brandon Shaks

Growth-focused marketing strategist working at Brenton Way helping scale DTC brands past $7-figure ARR
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