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Ecommerce growth marketing agency

Ecommerce growth stalls when acquisition, creative, conversion, and retention optimize different numbers. Brenton Way connects the full customer journey around the constraint limiting profitable revenue.

Ecommerce packaging and online retail workflow for ecommerce marketing
$450K+

Net-new monthly revenue reported in the FOREO case study

FOREO
-44%

CAC reduction reported in the Cleure case study

Cleure
650+

Monthly retailer requests reported in the Terani Couture case study

Terani Couture
5x

Signup volume reported in the TikTok case study

TikTok

Traffic is expensive when the rest of the customer journey cannot learn from it

More spend can hide weak concept diversity, product-page friction, first-order discount dependence, or a retention gap. When each team protects its own dashboard, the brand cannot tell which problem deserves the next dollar.

Brenton Way connects creative, paid media, search, CRO, lifecycle, and measurement in one learning loop. Tests are prioritized by commercial value, confidence, speed, dependencies, and what the result can teach the wider program.

Ecommerce growth constraints

Turn ecommerce channel activity into compounding customer learning

01

Diagnose the economics before the channel

Read CAC, contribution, AOV, payback, and repeat behavior together to identify the binding constraint.

02

Increase concept diversity, not asset count

Build creative tests around distinct customer problems, offers, objections, and formats so each result changes a decision.

03

Remove conversion friction at the decision point

Use journey evidence to prioritize product page, offer, checkout, speed, and trust changes with a clear threshold.

04

Carry acquisition learning into retention

Use the message and product context that won the first order to improve onboarding, cross-sell, replenishment, and win-back.

Ecommerce resources

Ecommerce growth resources for the next decision

Brenton Way guides, tools, videos, and proof selected for ecommerce growth decisions. Empty resource types are hidden automatically.

Website Teardown for BeautyPie

Website Teardown for BeautyPie

A conversion and UX teardown of the BeautyPie website — what a members-first beauty brand gets right and where it leaks revenue.

More teardowns on YouTube

Subscribe to @brentonway

Ecommerce growth case studies

SY Aesthetics SY Aesthetics logo
Clinician performing an injectable aesthetic treatment in a modern clinic (stock photo)
5X Marketing-attributed revenue
89 Recorded surgical cases
74% Better average Google position
Read case study for SY Aesthetics
Haute Minute Makeup Haute Minute Makeup logo
Haute Minute Makeup lifestyle campaign with models holding makeup products
7x Blended ROAS
$80 Average Order Value
120% Top-Line Revenue Lift
Read case study for Haute Minute Makeup
MoxieLash MoxieLash logo
MoxieLash lashes and liner product set on a blush background
80% Increase in AOV
24% Lower CPA
100+ Weekly Ad Creatives
Read case study for MoxieLash
TikTok TikTok logo
Glowing 3D TikTok logo in cyan and red on a black background
5x Signup Volume
65% Media Efficiency Gain
4.8x Qualified Impressions
Read case study for TikTok
LivWellness RX LivWellness RX logo
LivWellness RX branded HRT peptide vial hero render
3x Revenue Growth
180% AOV Increase
22% Repeat Purchase Rate
Read case study for LivWellness RX
Terani Couture Terani Couture logo
Terani Couture editorial — black sequined gown, Barcelona balcony
650+ Find-a-Retailer Requests / mo
$70 Cost Per Retailer Lead
14.1M Organic Impressions
Read case study for Terani Couture

Become a part of the successful story

Book free 30-min consultation
FAQ

Questions about ecommerce growth marketing

Read CAC, contribution, AOV, payback, and repeat behavior together to identify the binding constraint.

Paid media, creative, search, CRO, lifecycle, and measurement should share customer and margin context. The mix depends on category demand, purchase frequency, contribution, and existing channel dependence.

Track new-customer CAC, contribution, conversion rate, AOV, payback, repeat purchase, and blended revenue. Platform-reported efficiency should be reconciled with business results.

Brenton Way is built for post-product-market-fit scaleups and mid-market brands with an accountable internal marketing owner and enough cross-channel complexity to benefit from a senior embedded team. Fit depends on the business constraint, access to evidence, and willingness to coordinate decisions.

A senior team diagnoses the current constraint, prioritizes the smallest credible test, coordinates the channels that can move it, and records the result and transfer conditions. IcarusX supports testing and learning while strategists retain responsibility for the hypothesis, approval, and decision.

What ecommerce teams say about working with Brenton Way

G25.0
Clutch5.0

Revenue growth with sharper ad performance.

Our revenue has grown by over 50 percent, and our ad performance has dramatically improved.

★★★★★
5.0
Hannah Blount
Hannah Blount
+50%

Organic search sessions.

Increased our organic search sessions by 132% and improved our click-through rate and page load time.

★★★★★
5.0
Dimitris Andriotis
Dimitris AndriotisChief Executive Officer, BOX NOW
+132%

Revenue from paid search and social.

Brenton Way presents an enticing value proposition for businesses seeking exceptional digital marketing solutions.

★★★★★
5.0
Dalia Nabulsi
Dalia NabulsiBusiness Manager, Maison Des Fleurs LLC
+20%

Ecommerce sales in six months.

We are over the moon about the team at Brenton Way and the amazing results they were able to bring to our ecomm store. Every week they updated us on our ad campaigns and how they were performing while coming with new campaigns to add on top of well performing ROAS.

★★★★★
5.0
Katie W.Digital Marketing Manager
+460%

Meta ad creative at volume for a new ecommerce brand.

I was looking for meta ads agency that could help us create the volume of ad creatives for our new e-commerce company and we couldn't be happier after choosing Brenton Way. They have truly become a core part of our success and we are planning on doubling our budget for next year.

★★★★★
5.0
Ariel F.

Platform partnerships that support the work

Meta
TikTok
HubSpot
Klaviyo
Shopify
Google

Find your next growth constraint

Bring the ecommerce growth problem your team cannot reconcile. A Brenton Way strategist will use the conversation to identify the missing evidence, dependencies, and next credible test.