MoxieLash Increased AOV and Lowered CPA With a High-Velocity Creative Testing System
Brenton Way helped MoxieLash improve average order value and reduce acquisition costs by pairing offer strategy with a rapid weekly paid creative rollout.
Performance Recap
Who is MoxieLash?
MoxieLash is a beauty brand known for magnetic lashes, glueless lash clusters, and lash systems built for customers who want salon-level results without the salon appointment.
For a fast-moving D2C beauty brand, the challenge was not just driving more traffic. The paid system needed to raise average order value, reduce cost per acquisition, and keep new creative moving through the account quickly enough to prevent fatigue.
What problem did they face?
MoxieLash needed a paid growth engine that could make product education, bundling, and creative testing work together. In a crowded lash category, static creative and single-product offers leave too much margin on the table.
- Increase average order value without relying on blunt discounting.
- Reduce CPA while continuing to prospect for new lash customers.
- Create enough weekly ad variation to keep Meta and paid social testing fresh.
How we solved it
Brenton Way rebuilt the campaign operating rhythm around offer testing, creative volume, and performance feedback loops. Product-led creative showed the lash system clearly, while offer and bundle testing pushed more value into each order.
- Weekly creative rollout across product angles, use cases, and social-proof concepts.
- AOV-focused landing and offer strategy designed to encourage larger carts.
- CPA monitoring tied directly to creative iteration, so losing angles were cut quickly and winners were expanded.
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The methodology
The work centered on velocity: produce, launch, read, and iterate. Instead of waiting for a single campaign refresh, Brenton Way maintained a creative pipeline capable of shipping 100+ ad assets weekly.
Measurable impact
The result was a stronger ecommerce acquisition loop: MoxieLash increased AOV by 80%, lowered CPA by 24%, and supported the account with 100+ weekly creative assets. The creative program also reached a 7% ad creative CTR, giving the media team more winning assets to scale.
More success stories
Want to get similar results?
Book a discovery call. We'll walk through what's possible for your brand — no decks, no pressure.