Haute Minute Makeup Scaled Top-Line Revenue With UGC and Blended ROAS Discipline
Brenton Way helped Haute Minute Makeup scale blended ROAS and revenue by building a stronger UGC production engine around compact, clean beauty products.
Performance Recap
Who is Haute Minute Makeup?
Haute Minute Makeup is a clean beauty brand built around mini, travel-friendly makeup for customers who want compact products that fit into real routines.
The brand needed a scalable paid acquisition system that could communicate product convenience, keep creative fresh, and turn UGC into measurable ecommerce growth.
What problem did they face?
The paid media opportunity was clear: make the product instantly understandable in-feed, prove the mini-format use case, and build enough creative volume to support profitable testing.
- Translate the brand’s “glam to go” positioning into performance creative.
- Increase top-line revenue without sacrificing blended ROAS.
- Create a monthly UGC pipeline that could fuel ongoing paid social testing.
How we solved it
Brenton Way paired UGC production with a tighter paid media measurement system. The creative focused on product portability, routine-based use cases, and lifestyle moments where mini makeup feels immediately relevant.
- 30+ new monthly UGC assets created for paid and social testing.
- Creative concepts organized around quick-use, travel, night-out, and clean beauty angles.
- Performance decisions made against blended ROAS and revenue lift, not isolated channel metrics alone.
Looking to experience similar growth results?
Book a discovery call. We'll walk through what's possible for your brand — no decks, no pressure.
The methodology
The program treated creative as the growth lever. UGC gave the media account more natural product demonstrations, while the blended ROAS target kept spend accountable to actual business performance.
Measurable impact
Haute Minute Makeup reached 7x blended ROAS, an $80 average order value, a 120% increase in top-line revenue, and a repeatable creative pipeline producing 30+ new UGC assets every month.
More success stories
Want to get similar results?
Book a discovery call. We'll walk through what's possible for your brand — no decks, no pressure.