Privacy Policy

Effective Date: January 2, 2024

1. Overview

At Brenton Way (“we,” “us,” or “our”), we value your privacy and are committed to protecting your personal information. This Privacy Policy explains the types of information we collect, how we use it, and the safeguards we have in place to protect it. By using our services, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Personally Identifiable Information (PII)
We collect PII when you interact with our services, such as:

Creating an account
Making a purchase
Subscribing to newsletters or SMS campaigns
Participating in events
Contacting us directly

This information may include your name, phone number, email address, location data, shipping information, and other relevant details needed to provide our services.

2.2 Non-Personally Identifiable Information (Non-PII)
We also gather Non-PII, which may include data like device type, browsing activities, and IP addresses, to enhance our services and improve user experience.

3. How We Use Your Information

3.1 Using Your PII
We use your PII for purposes such as:

Providing and personalizing our services
Communicating with you about your account, purchases, or transactions
Providing customer support and responding to inquiries
Running marketing campaigns (including SMS, if you have opted in), conducting marketing analysis, and executing marketing strategies

3.2 Using Your Non-PII
We use your Non-PII to:

Analyze and understand user behavior
Improve our website, products, and marketing efforts
Conduct advertising and marketing campaigns
Enhance, customize, and improve our features, products, and services

4. Sharing of Information

4.1 Sharing Your PII
We will never share or sell your personal information, including phone numbers, to third parties or affiliates for marketing or lead generation. We only share your PII under the following circumstances:

Service Providers: We may share information with trusted service providers who assist us with operations (e.g., payment processing, order fulfillment, or SMS delivery platforms like Zoom). These parties are obligated to keep your information confidential and only use it for the services requested.
Legal Compliance: We may disclose your information if required to do so by law or in response to valid requests by governmental authorities.
Business Transfers: If we are involved in a merger, acquisition, or asset sale, your PII may be transferred as part of that transaction. We will notify you if this occurs and outline your choices regarding your information.

4.2 Sharing Your Non-PII
Your Non-PII may be shared with advertisers and marketing agencies in aggregated or de-identified form that does not disclose your personal identity.

5. SMS Marketing and Communications

By providing your phone number, you consent to receive SMS messages (including marketing and promotional messages) from Brenton Way. You can opt out of receiving SMS messages at any time by following the unsubscribe instructions in the message (e.g., replying “STOP”) or by contacting us directly. We do not share or sell your phone number to third parties or affiliates for their own marketing or lead generation purposes.

6. Your Choices and Rights

Access, Update, and Delete: You have the right to access, update, or request deletion of your PII at any time.
Opt Out of Marketing Communications: If you wish to opt out of receiving marketing communications (including SMS messages), you may use the unsubscribe link found in our emails, reply “STOP” to SMS messages, or contact us directly.
Jurisdiction-Specific Rights: Depending on your jurisdiction, you may have specific rights related to your personal data, such as the right to access, correct, delete, or restrict its use. Please contact us for more information or to exercise these rights.

7. Data Security

We employ robust security measures—technical, physical, and administrative—to protect your data from unauthorized access, alteration, and misuse. While we strive to use commercially acceptable means to protect your Personal Data, no method of transmission or storage is 100% secure.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyze user behavior, and conduct marketing activities. You can manage your cookie preferences through your browser settings. Disabling cookies may affect the functionality of our website.

9. Children’s Privacy

Our services are not intended for individuals under the age of 13. We do not knowingly collect PII from children under 13. If we become aware of such collection, we will delete the information as soon as possible.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices. We will notify you of any significant updates by posting the new policy on this page and updating the effective date above. It is your responsibility to review this Privacy Policy periodically for any modifications.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Brenton Way, Inc.
6303 Owensmouth Ave, Suite 1063
Los Angeles, CA 91367
Email: info@brentonway.com