IcarusX. Our AI marketing technology.
Three force multipliers — Flight, Atlas, and Oracle — that make your brand's marketing more efficient and more scalable. Use one, or use all three.
Three systems. One smarter agency.
IcarusX is the AI layer that compounds your results week over week. The longer we work together, the more it knows — and the harder it is to compete with.
Flight
Rapid creative testing
Identify winning ad sets in days, not months, using just ~10% of your media budget.
Read moreAtlas
Brand intelligence layer
A living memory of your brand, strategy, and audience — so our team is always sharper, never starting from zero.
Read moreHow are we doing this week?
+18% MoM. Want me to break it down?
Oracle
Your AI account manager
Ask anything — performance, trends, next steps. Oracle turns your campaign data into clear answers, 24/7.
Read moreTest creatives & run performance ads faster
Flight is Brenton Way's creative testing system. Our team sources creators, develops variations, structures tests across paid channels, and scales the concepts that consistently perform.
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Creator sourcing
We match each brand with vetted creators suited to its audience, product, and channel.
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Structured creative testing
Hooks, angles, formats, and offers are tested against a clear hypothesis so every result informs the next round.
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Scaling winning concepts
When a concept proves itself, our creative and media teams expand it into new variations and scale it across campaigns.
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01
Performance-based scripts & strategies
We run a full creative audit on your brand and develop custom scripts and strategies based on what's actually converting in your niche.
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02
Exclusive creator directory & casting
Access our vetted network of UGC creators and models. We handle casting, briefing, and coordination so you don't have to.
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03
Winning ads expansion
Once we find winners, we scale them. We create 72+ variations from your best-performing creatives to maximize ROAS.
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04
Studio-quality content production
Everything is shot and edited in our LA studio with professional lighting, equipment, and post-production workflows.
Mbanc needed to expand quickly as a startup in a saturated, competitive market. We deployed 250+ creative ad iterations through Flight — finding the winners that fueled massive new monthly sales.
250+
Creative iterations
< 30 days
Time to scale
Work smarter with one cohesive brain
Atlas is the internal intelligence layer we build around every client. Brand strategy, audience insights, creative learnings, competitor notes, performance history — all connected, all live. Our team works smarter the longer we work together.
Free — get your AI search visibility score in seconds, powered by Atlas.
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Meta Ads
Spend · creative
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Google Ads
Search · Shopping
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Analytics 4
Traffic · conversions
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Search Console
Rankings · queries
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Shopify
Orders · products
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TikTok Ads
Reach · watch time
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Slack
Your channel, live
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Drive
Docs · assets
Always-on context
Every strategist, designer, and media buyer has instant access to the full picture of your brand — no onboarding gaps, no lost institutional knowledge.
Strategy that compounds
Every creative test, campaign result, and meeting note feeds Atlas. The model of your brand gets sharper week over week — and harder for competitors to catch up to.
Next-step recommendations
Atlas surfaces what to test next, what's losing momentum, and where the biggest leverage is — before we walk into the next meeting.
FOREO needed to maximize their store ROAS. We tapped their full customer-purchase data to optimize acquisition for the highest-value buyers — lifting average ROAS from 4.5X to 7X.
+55%
ROAS lift
Full CRM
Data source
Transparent marketing results
Oracle is your client-facing AI assistant. Skip the weekly status call — get the answer the moment you need it, in plain English, grounded in your live campaign data and the strategy in Atlas.
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Unbiased data reporting
No dashboards to learn. Ask in your own words and get a clear, sourced answer.
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Always on, always current
Pulls from your live campaign data and the strategy in Atlas. No stale snapshots.
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Action-ready marketing audit
"What should we focus on next?" gets a real recommendation — with the reasoning visible.
Marketing with IcarusX. And without it.
Without IcarusX
- Budget burned finding the winning ad
- Every new hire re-learns your brand from scratch
- Answers wait for the weekly status call
- Strategy lives in decks and inboxes
With IcarusX
- Winners found on ~10% of media budget
- Atlas remembers everything — no re-onboarding
- Oracle answers in seconds, 24/7
- One living model of your brand, always current
Common questions about IcarusX
Yes. Flight, Atlas, and Oracle are built into every Brenton Way engagement — not an add-on or upsell. The longer we work together, the more value Atlas compounds for your team.
Atlas is scoped per client. Only your Brenton Way team — strategists, designers, and media buyers assigned to your account — can access your Atlas. We never share data between clients, and your data is never used to train external models.
We'll export everything in Atlas — brand strategy docs, audience insights, creative learnings — and deliver it to your team in a usable format. You keep the institutional knowledge we built together.
Oracle and your account manager work together. Oracle handles the questions you'd usually wait for a status call to answer — performance, trends, what's working. Your account manager handles strategy, judgment, and the conversations that need a human. Result: faster answers, deeper meetings.
Oracle connects to your active campaign platforms (Meta, Google, TikTok, etc.), your analytics (GA4, Shopify), and your live Atlas strategy. Every answer is grounded in your real numbers, with the source visible so your team can verify.
IcarusX is designed for brands ready to scale — typically $1M+ in annual ad spend or $5M+ in revenue. That's where Flight's testing capacity, Atlas's strategic depth, and Oracle's real-time answers compound the fastest.
See IcarusX in your stack
Want atlas + oracle on your brand?
30-minute walkthrough. We'll show you how flight, atlas, and oracle would work for your specific business — and what we'd run in your first 90 days.