AI THAT LEARNS YOUR BRAND.
IcarusX is the AI layer powering Brenton Way. Flight tests your creative. Atlas builds a living memory of your strategy. Oracle answers your team's questions, 24/7 — in plain English.
Three systems. One smarter agency.
IcarusX is the AI layer that compounds your results week over week. The longer we work together, the more it knows — and the harder it is to compete with.
Flight
Rapid Creative Testing
Identify winning ad sets in days, not months, using just ~10% of your media budget.
Read MoreAtlas
Brand Intelligence Layer
A living memory of your brand, strategy, and audience — so our team is always sharper, never starting from zero.
Read MoreHow are we doing this week?
+18% MoM. Want me to break it down?
Oracle
Your AI Account Manager
Ask anything — performance, trends, next steps. Oracle turns your campaign data into clear answers, 24/7.
Read MoreRapid Creative Testing.
Flight is our creative ads testing platform. It runs hundreds of creative iterations in the time most teams test one — finding your winning ad set using just 10% of your media budget.
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Faster ads scalability
You're not just spending less — you're spending smarter. Flight uses a fraction of your typical budget to predict which campaigns will scale.
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Creative testing at scale
Hundreds of creative iterations in the time it usually takes to test one. Variants tested across Meta, Google, TikTok, and YouTube simultaneously.
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Win in days, not months
Statistical winners surface in 5–7 days. We pivot fast, kill losers fast, and pour budget into proven creative — without the usual learning-period drag.
Your Brand
Sponsored ·
Mbanc needed to expand quickly as a startup in a saturated, competitive market. We deployed 250+ creative ad iterations through Flight — finding the winners that fueled massive new monthly sales.
250+
creative iterations
< 30 days
time to scale
The memory and map of your brand.
Atlas is the internal intelligence layer we build around every client. Brand strategy, audience insights, creative learnings, competitor notes, performance history — all connected, all live. Our team works smarter the longer we work together.
Always-on context
Every strategist, designer, and media buyer has instant access to the full picture of your brand — no onboarding gaps, no lost institutional knowledge.
Strategy that compounds
Every creative test, campaign result, and meeting note feeds Atlas. The model of your brand gets sharper week over week — and harder for competitors to catch up to.
Next-step recommendations
Atlas surfaces what to test next, what's losing momentum, and where the biggest leverage is — before we walk into the next meeting.
FOREO needed to maximize their store ROAS. We tapped their full customer-purchase data to optimize acquisition for the highest-value buyers — lifting average ROAS from 4.5X to 7X.
+55%
ROAS lift
Full CRM
data source
Ask anything. Get an answer.
Oracle is your client-facing AI assistant. Skip the weekly status call — get the answer the moment you need it, in plain English, grounded in your live campaign data and the strategy in Atlas.
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Plain-English answers
No dashboards to learn. Ask in your own words and get a clear, sourced answer.
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Always on, always current
Pulls from your live campaign data and the strategy in Atlas. No stale snapshots.
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Action-ready
"What should we focus on next?" gets a real recommendation — with the reasoning visible.
Oracle
Online · Atlas-grounded
Common questions about IcarusX
Yes. Flight, Atlas, and Oracle are built into every Brenton Way engagement — not an add-on or upsell. The longer we work together, the more value Atlas compounds for your team.
Atlas is scoped per client. Only your Brenton Way team — strategists, designers, and media buyers assigned to your account — can access your Atlas. We never share data between clients, and your data is never used to train external models.
We'll export everything in Atlas — brand strategy docs, audience insights, creative learnings — and deliver it to your team in a usable format. You keep the institutional knowledge we built together.
Oracle and your account manager work together. Oracle handles the questions you'd usually wait for a status call to answer — performance, trends, what's working. Your account manager handles strategy, judgment, and the conversations that need a human. Result: faster answers, deeper meetings.
Oracle connects to your active campaign platforms (Meta, Google, TikTok, etc.), your analytics (GA4, Shopify), and your live Atlas strategy. Every answer is grounded in your real numbers, with the source visible so your team can verify.
IcarusX is designed for brands ready to scale — typically $1M+ in annual ad spend or $5M+ in revenue. That's where Flight's testing capacity, Atlas's strategic depth, and Oracle's real-time answers compound the fastest.
See IcarusX in your stack
Want Atlas + Oracle on your brand?
30-minute walkthrough. We'll show you how Flight, Atlas, and Oracle would work for your specific business — and what we'd run in your first 90 days.