LivWellness RX Case Study: Built From Scratch to 3x Revenue

LivWellness RX is a direct-to-consumer telehealth and wellness platform offering online access to therapies across weight loss, longevity, sexual health, hair loss, skincare, beauty, energy, sleep, smoking cessation, and everyday health needs.

The public journey is intentionally simple: customers choose a therapy, complete a confidential online questionnaire, receive provider review when appropriate, and get medications shipped from accredited pharmacy partners. Behind that simplicity sits a harder marketing problem: telehealth brands must build trust before they ask for conversion.

LivWellness RX came to Brenton Way before the growth engine existed. We were responsible for building the brand, website, landing pages, paid acquisition, lifecycle email, social content, and creator system as one connected launch architecture.

LivWellness RX was entering a crowded telehealth market where customers compare convenience, privacy, legitimacy, price, and outcome confidence in seconds. The business needed more than a storefront. It needed a trust-led acquisition system that could scale without platform-policy risk.

A brand had to be created before media could scale

Telehealth customers will not buy from a brand that feels improvised. Logo, design system, product renders, offer hierarchy, therapy pages, FAQ language, and checkout messaging all had to reinforce the same signal: certified, discreet, accessible, and professionally reviewed care.

The catalog carried multiple intent paths

Weight loss, NAD+, HRT, sexual health, hair loss, skincare, B12, and sleep do not convert from the same emotional entry point. Each therapy line has different privacy concerns, urgency levels, education needs, price sensitivity, and repeat-purchase behavior.

Creative had to perform without overpromising

Healthcare-adjacent paid media leaves little room for lazy hooks. We needed direct-response creative that could sell access and confidence without body-shaming, risky medical claims, sensational before-and-after promises, or language likely to create ad disapprovals.

Brenton Way built LivWellness RX as a full-funnel digital health brand, not just a Shopify store. Every channel was designed to make the customer feel the same thing: this is a legitimate telehealth experience that is easy to start, discreet to use, and built around real provider review.

Brand and website foundation

• Created the visual direction, offer hierarchy, product creative, and trust-led messaging system from scratch.
• Structured the Shopify experience around therapy categories and health goals instead of a flat product catalog.
• Built landing page logic for major therapy paths, including weight loss, longevity, sexual health, beauty, and hormone-support categories.
• Used physician review, accredited pharmacy fulfillment, confidential treatment, and clear process language as core conversion assets.

Paid, social, email, and creator system

• Managed paid media across therapy-specific campaigns instead of blending all products into one broad ecommerce bucket.
• Used Meta for education, proof-led creative, retargeting, and demand creation while high-intent search captured treatment demand downstream.
• Built social creative around access, privacy, affordability, and confidence rather than exaggerated outcome claims.
• Launched lifecycle email for first-order conversion, abandoned checkout recovery, post-purchase education, replenishment, cross-sell, and winback.
• Briefed creators to make telehealth feel approachable and human while keeping messaging platform-safe and compliance-aware.

The account was managed as an integrated launch system. Brand, creative, media, creator, social, and lifecycle decisions were made together so the customer experience stayed consistent from first ad impression through reorder.

• Start with trust, then scale spend. In telehealth, conversion rate is downstream of credibility. The website, FAQ architecture, and product creative were treated as performance assets.
• Match therapy intent to creative intent. Weight loss, longevity, sexual health, hair loss, beauty, and energy all required different hooks, landing pages, and follow-up logic.
• Keep healthcare claims clean. Creative emphasized access, convenience, physician review, affordability, privacy, and confidence instead of risky promise-led medical language.
• Use AOV as a scaling lever. Bundle logic, therapy adjacency, and cross-sell sequencing helped lift order value by 180%, giving paid media more room to scale profitably.
• Make retention part of launch. Repeat purchase behavior was influenced early through post-purchase education, replenishment timing, and therapy-specific follow-up.
• Turn creators into performance inputs. Creator hooks and objections informed paid ads, email copy, landing page sections, and social content rather than living in a separate influencer silo.

The launch moved LivWellness RX from a new telehealth concept into a measurable ecommerce growth engine. Revenue tripled while the funnel became more efficient: AOV increased by 180%, repeat purchase rate reached 22%, and paid media scaled to 6x ROAS.

What the data confirmed

• A telehealth brand cannot scale efficiently until trust is visible across the full journey.
• Therapy-specific creative and landing pages outperformed generic wellness positioning because they matched the motivation behind the click.
• AOV expansion was the main unlock for paid media scale. Better offer architecture and lifecycle cross-sell created more profitable orders, not just more orders.
• Creator content made the brand feel more human, while email made the customer relationship more durable after first purchase.
• Paid, social, email, creators, and CRO compounded because they shared the same messaging system instead of operating as disconnected channels.

Where this playbook applies

The LivWellness RX playbook applies to telehealth, wellness, and healthcare-adjacent ecommerce brands that need to scale demand without sacrificing trust, privacy, or compliance discipline.

• D2C telehealth platforms launching new therapy lines or rebuilding a fragmented patient journey
• Wellness brands with multiple health-goal categories and uneven purchase frequency across products
• Healthcare ecommerce brands that need creator content without relying on aggressive claim-led hooks
• Shopify healthcare brands where AOV, repeat purchase, and funnel trust matter more than raw traffic volume
• Brands that need paid, social, email, creator, and CRO systems to launch together instead of in disconnected phases