Employee-First Health Platform Breaks into a Saturated Market with Cold Email & SEO

How Family First broke into a saturated B2B market with cold email and SEO, building a $250K monthly pipeline.

Website family-first.com

Industry Health Wellness

Platform Wordpress

Business Type B2B

Services

Social Media Conversion Optimization Search Content Marketing

Performance Recap

+740% Increase in New SEO Keywords

18% Overall Site Conversion

38 Monthly Cold Leads

$250K New Monthly Sales Lead Pipeline

About the Client

Who is Family First?

Family First offers comprehensive caregiving support solutions, empowering caregivers globally through personalized assistance and expert guidance in various caregiving challenges. The organization operates across 50+ countries, assisting individuals caring for aging parents, special needs children, or ill partners.

The Challenge

What problem did they face?

Family First offers comprehensive caregiving support solutions, empowering caregivers globally through personalized assistance and expert guidance in various caregiving challenges.

Family First is dedicated to being a robust support system for caregivers, addressing all aspects of caregiving needs. Their platform is designed to assist individuals caring for aging parents, special needs children, or ill partners, providing resources and guidance to help them excel in their caregiving roles.

They operate in over 50 countries, offering a wide range of services including family planning, support for school-aged children, managing chronic conditions, and assistance with neurodivergent or disabled individuals. Family First is recognized for their commitment to creating equitable workplaces and is celebrated as a leading force in the caregiving industry.

Our Solution

How we solved it

Our method was to evaluate the key stakeholders within these companies and tap into their painpoints around employee care & wellness. We developed a full-funnel engagement process on LinkedIn, Email, and phone by carefully crafting messaging that would drive responses and ultimately booked meetings.

Creating relevant content about the end consumers, aka the actual employees within these companies allowed us to capture the attention of key stakeholders. Each content article addressed specific issues that employees face every day in the workspace and how this is affecting the businesses productivity and ultimately their bottom-line.