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Digital Marketing

21 articles

Digital Marketing

Page 1 of 3

Why are ad costs rising? Five fixes for rising CPA — Brenton Way cover with a chrome upward arrow, blue glass columns, and an advertising card.
Digital MarketingPaid Search

No need to sugarcoat it, if your ad performance took a nosedive this quarter, your product probably didn't suddenly become worse. 

September 25, 2026

Brenton Way cover: 11 best jewelry marketing agencies, with a faceted diamond and chrome ring.
Jewelry MarketingDigital Marketing

Compare 11 jewelry marketing agencies by business model, services, and published work, with guidance for ecommerce brands, independent retailers, and luxury jewelers.

September 22, 2026

Best ad campaign examples
Digital MarketingPaid Social

A practical guide to 23 ad campaign examples and advertising campaign types that work in 2026, with strategy notes for AI, creator, retail media, search, storytelling, and proof-led campaigns.

May 28, 2026

Brenton Way blog cover graphic titled 'Gen Z Marketing Trends & Stats: How to Win Over the Next Generation of Consumers'.
Digital MarketingGrowth

Discover the latest marketing trends transforming how brands connect with Gen Z. Learn strategies to engage this digital-savvy generation and stay ahead in 2026

June 5, 2025

Brenton Way blog cover graphic titled 'SEO For Oncology: Complete Digital Advertising Guide For Oncologists,' with illustrated syringes and a blue oncology awareness ribbon.
Digital MarketingHealthcare Marketing

Discover how SEO for oncologists can enhance your oncology practice's online visibility. Explore expert digital marketing strategies to connect with patients seeking cancer care

May 31, 2025

Brenton Way blog cover graphic titled 'Top Google Ads and PPC Stats for 2026: PPC Performance, Spend, and Insights'.
Digital MarketingPaid Search

Discover the latest PPC stats and Google Ads insights for 2026. Learn why PPC ads are one of the top strategies for businesses, boosting conversion rates and optimizing spend on Google Ads. Explore ke

May 23, 2025

Brenton Way blog cover graphic titled 'Complete DTC Marketing Guide To Scale Your Business in 2026'.
Digital MarketingGrowth

Full DTC marketing guide for ecommerce brands and companies to reach consumers effectively. Find examples, tips, and strategies to succeed.

April 13, 2024

Brenton Way blog cover graphic titled 'Lifecycle Marketing: 2026 Comprehensive Guide To Reach Buyers Effectively'.
Digital Marketing

Detailed lifecycle marketing guide to reach buyers effectively across all the customer touchpoints in the buyer journey.

September 24, 2026

Brenton Way blog cover graphic titled 'Marketing Psychology in Hospitality: 8 Tactics To Influence Consumer Behavior'.
Digital Marketing

Wondering the role of marketing psychology for hotels? Find tips to improve your hotel marketing strategy with effective marketing psychology tactics.

April 3, 2024