Targeted advertising is a type of marketing that centers on identifying and appealing to a consumer’s distinct characteristics, hobbies, and choices.  Advertisers find out this data about the consumers by [...]

D2C, or Direct-to-consumer marketing, is an innovative and cost-effective selling practice adopted by online retailers since the 1990s. Under D2C marketing, businesses sell their products directly to consumers, skipping middlemen [...]

In today’s crowded and competitive marketplace, simply attracting leads and making one-off sales is no longer enough.  To truly thrive, businesses must adopt a holistic, customer-centric approach that nurtures prospects [...]

What makes your heart beat skip? What gets you excited when you’re surfing the web? Do you fall prey to targeted advertising, or do you like to randomly explore the [...]

In this post, we will discuss emerging trends in SEO and Lead Generation that can be used to improve your rankings and generate new leads for your business. The second half [...]

Here are the new acquisition channels you need to use to find new B2B leads. In a world dominated by technology and a constant flow of information, B2B lead generation [...]

10X Content A term that has recently been in the limelight, and brought to focus by Rand Fishkin’s video episode, “Why Good Unique Content Needs To Die”, 10x means more. [...]

New Marketing Tools you can start using now to start generating new leads Practically all companies and agencies who use digital marketing channels and tactics for B2B lead generation rely [...]

You have defined your audience personas, created an editorial calendar, and spent hours researching and writing the perfect content for your customers. Now you’re ready to crush it with your content [...]