Strategic Multi-Channel Marketing Drives Unprecedented Growth at 8X ROAS
How Brenton Way helped Cleure move toward category-leader status in the highly competitive skincare vertical by expanding its digital presence with paid social, PPC, conversion optimization, influencer marketing, and guided product discovery.
Performance Recap
Who is Cleure?
Cleure stands out as a trusted brand for sensitive-skin personal care products. Developed by Dr. Flora Stay and established more than 20 years ago, the company offers skincare, hair care, body care, and oral health products designed for people who need cleaner, gentler options.
The brand focuses on products that are free of common irritants and allergens, giving it a meaningful trust advantage in a category where shoppers often compare ingredients carefully before buying. Cleure already had the authority; the opportunity was to make that authority easier to discover, understand, and act on online.
Brenton Way partnered with Cleure to expand its digital presence through paid social, PPC ad performance campaigns, conversion optimization, educational content, influencer marketing, and a more customer-centric path from product discovery to purchase.
What problem did they face?
Becoming a category leader in competitive skincare
The old Cleure case study framed the assignment clearly: help the brand become a new category leader in the highly competitive skincare vertical. Cleure already had credibility as a doctor-developed sensitive-skin brand, but that trust needed to translate into a scalable acquisition system across paid social, PPC, social content, and conversion-focused site experiences.
The challenge was not simply awareness. It was making Cleure easier to choose in a market crowded with beauty claims, ingredient promises, and competing skincare routines. The brand needed a clearer path from first discovery to confident purchase without losing the clinical trust that made it distinct.
Reducing product-choice friction for sensitive-skin shoppers
Sensitive-skin shoppers often arrive with specific concerns, ingredient sensitivities, and uncertainty about which product belongs in their routine. Asking those visitors to navigate a broad catalog on their own created unnecessary friction. Cleure needed a guided discovery experience that could direct customers to products specifically tailored to their needs and motivate the next purchase action.
Turning education, social, and influencer proof into performance
Cleure also needed its social feed and paid campaigns to do more than stay active. The content had to boost brand awareness and reach, increase ROAS and engagement, and give influencers a credible story to tell. The challenge was connecting thought leadership, product education, retargeting, and authentic creator promotion into one journey instead of treating them as separate tactics.
How we solved it
Brenton Way built Cleure around a multi-channel strategy that connected education, paid media, conversion optimization, social content, influencer partnerships, email segmentation, and audience retargeting.
Utilizing education and thought leadership to drive TOFU
The skincare quiz proved to be a highly effective conversion tool. It turned website visitors into engaged customers by guiding them on their skincare journey and offering personalized solutions. Instead of navigating through an array of products, customers were directed to products specifically tailored to their needs, significantly simplifying the decision-making process and motivating them to make a purchase.
The data captured from the quiz also provided valuable insight into customer preferences and behavior. Brenton Way used those signals to segment email marketing and retargeting campaigns more effectively, serving personalized content that resonated with each user's unique skincare needs.
A social feed that speaks for itself
Brenton Way developed engaging social content and targeted ad campaigns designed to boost brand awareness and reach. This strategy supported Cleure's Return on Ad Spend and overall customer engagement while giving the brand more ways to explain its sensitive-skin value proposition.
Influencer marketing added another layer of trust. Brenton Way formed strategic partnerships with relevant influencers who could authentically promote Cleure's products, expand audience reach, and generate compelling content that resonated with potential customers.
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The methodology
Connect quiz intent to media follow-up
Quiz answers gave the campaign a clearer view of what visitors cared about: skin concerns, product needs, sensitivity triggers, and purchase readiness. Brenton Way used that data to segment follow-up across email and retargeting, turning a one-time site interaction into a personalized nurture path.
Build paid media around product education
Paid social and PPC campaigns leaned into Cleure's sensitive-skin expertise instead of generic beauty messaging. Creative connected product benefits to shopper concerns, then drove users into guided discovery rather than straight into an unguided product grid.
Use social proof without losing clinical credibility
Influencer and social content were selected to feel useful and credible for sensitive-skin shoppers. The goal was to make the brand easier to trust, not simply louder in the feed.
Measurable impact
The combined strategy helped Cleure expand its digital presence with paid social and PPC performance campaigns while improving the customer journey through guided product discovery, personalized retargeting, and conversion optimization.
Cleure achieved 8X ROAS, reduced customer acquisition cost by 44%, increased add-to-cart actions by 66%, and supported a 4:1 customer repurchase rate. The campaign reporting also tied the work to an additional $50K/month in recurring revenue.
The strongest lift came from connecting the old case study pillars into one flow: education at the top of the funnel, a quiz that simplified product selection, social content that built reach and engagement, influencer partnerships that made promotion feel authentic, and retargeting that followed each shopper with more relevant messaging.
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