Brenton Way Growth Hour

A Brenton Way newsletter for growth marketers

Newsletter Brenton Way Growth Hour #93

The Paid Search Team Got a New Tab

OpenAI is turning ChatGPT ads from a novelty placement into a real acquisition channel. Ecommerce teams need to stop treating it like AI news and start treating it like the early version of a new search auction.

Jonathan Saeidian

By Jonathan Saeidian · Head of Strategy

Updated

Read the full story

Topics

  • ChatGPT ads
  • Paid search
  • Ecommerce
  • Product feeds
  • AI advertising
  • Performance marketing

Past editions

Every Brenton Way Growth Hour newsletter edition in reverse chronological order.

  1. Growth Virality #93

    The Paid Search Team Got a New Tab

    Growth Virality #93 covers OpenAI's self-serve ChatGPT ads, CPC bidding, product feeds, and what ecommerce paid search teams should prepare for.