Skincare & Pimples Patch Brand Takes Over the Gen Z & Millenials Market with 5X ROAS
How ZVYK achieved 5X ROAS and 23% add-to-cart increase in the competitive skincare DTC market.
Performance Recap
Who is ZVYK?
ZVYK is a skincare brand emphasizing individual uniqueness through beauty habits. The company focuses on building good habits to foster both health and happiness, offering skin-enhancing serums and patches designed to be effective and mood-boosting.
What problem did they face?
ZVYK is a skincare brand that emphasizes celebrating individual uniqueness through beauty habits that promise significant, transformative results over time.
Their philosophy centers on building good habits to foster both health and happiness, offering a range of skincare products designed to enhance confidence and well-being.
Their website promotes a selection of skin-enhancing serums and patches, all styled to be both effective and mood-boosting.
How we solved it
Leveraging unique storytelling with creators and targeted content, ZVYK effectively increased user engagement and conversions through strategic UGC creative, highlighting the power of personalized marketing strategies.
Through meticulous analysis of user behavior and creative optimization, ZVYK significantly improved their site's user experience by creating educational content on the funnel and improving the shopping experiences on the PDP pages.
Measurable impact
Strategic UGC and conversion optimization achieved consistent 5X ROAS with a 23% increase in add-to-cart actions.
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