IVF Treatment Clinic Drives 3X Web Traffic & Conversions by 35%

How LA Reproductive Center tripled web traffic and improved conversions by 35% through patient-centric content.

Website losangelesreproductivecenter.com

Industry Health Wellness

Platform Wordpress

Business Type B2C

Services

Search Paid Media Influencer Marketing Conversion Optimization

Performance Recap

+950 Organic Rankings

35% CVR Rate

-8% Patient Acquisition Cost

3X Website Traffic

About the Client

Who is LA Reproductive?

Los Angeles Reproductive Center provides advanced fertility services including in vitro fertilization (IVF), egg donation, and fertility preservation under double board-certified doctors in Los Angeles, California, emphasizing patient-centric care.

The Challenge

What problem did they face?

The Los Angeles Reproductive Center offers advanced fertility services under the guidance of double board-certified doctors located in Los Angeles, California.

The center emphasizes a patient-centric approach, providing a comfortable and supportive environment for family planning. Services include in vitro fertilization (IVF), egg donation, and fertility preservation, with a focus on using the latest reproductive technologies. They also offer financing options to make treatments more accessible.

Our Solution

How we solved it

The IVF process can be a very sensitive and emotional moment for potential clients. It can also be very long and have many unknowns around the treatment. That's why it was important to help guide these potential audiences into better understanding past client testimonials and their experiences through developing case studies from real client experiences.

By speaking to previous clients and understanding the User Buying Journey in IVF, we created cluster topics of national, regional, and local articles at each level. Each article was created to either build brand awareness for Ads retargeting, capture initial consideration for a consultation, or primarily drive conversions for an in-person consultation meeting.

The Results

Measurable impact

Client testimonial case studies and user-intent articles tripled website traffic, improved conversions by 35%, and reduced patient acquisition costs by 8%.