IVF Treatment Clinic Drives 3X Web Traffic & Conversions by 35%
How LA Reproductive Center tripled web traffic and improved conversions by 35% through patient-centric content.
Performance Recap
Who is LA Reproductive?
Los Angeles Reproductive Center provides advanced fertility services including in vitro fertilization (IVF), egg donation, and fertility preservation under double board-certified doctors in Los Angeles, California, emphasizing patient-centric care.
What problem did they face?
Prospective IVF patients face a complex decision with questions about treatment and the consultation process. LA Reproductive Center needed content that helped people understand those decisions and find an appropriate next step.
How we solved it
The IVF process can be a very sensitive and emotional moment for potential clients. It can also be very long and have many unknowns around the treatment. That's why it was important to help guide these potential audiences into better understanding past client testimonials and their experiences through developing case studies from real client experiences.
By speaking to previous clients and understanding the User Buying Journey in IVF, we created cluster topics of national, regional, and local articles at each level. Each article was created to either build brand awareness for Ads retargeting, capture initial consideration for a consultation, or primarily drive conversions for an in-person consultation meeting.
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The methodology
Patient experience informed the content plan
Brenton Way spoke with previous patients to understand the IVF buying journey and developed case-study content around their experiences.
Search intent shaped the article groups
The team organized national, regional and local topics around awareness, consideration and consultation intent. Each article had a role in the journey, rather than treating every search visit as the same type of opportunity.
The next step was the consultation
The content connected educational questions with the option to discuss treatment through an in-person consultation. This account describes the marketing work; it does not promise clinical outcomes.
Measurable impact
Client testimonial case studies and user-intent articles tripled website traffic, improved conversions by 35%, and reduced patient acquisition costs by 8%.
More success stories
Want to get similar results?
Book a discovery call. We'll walk through what's possible for your brand — no decks, no pressure.