Magnetic Lash Brand Scales To A 7-Figure Ecommerce Brand And Becomes A Shark Tank Success
How OpulenceMD leveraged Shark Tank to achieve 12X ROAS and 100K+ new monthly visitors.
Performance Recap
Who is OpulenceMD?
OpulenceMD Beauty provides a full range of glue-free, magnetic lashes, eye makeup, skincare and tools made to keep your eyes safe, simplify your beauty routine and keep your self-confidence limitless.
What problem did they face?
OpulenceMD beauty provides products that combine luxury and glamour with safety and quality.
OpulenceMD Beauty, a full range of glue-free, magnetic lashes, eye makeup, skincare and tools made to keep your eyes safe, simplify your beauty routine and keep your self-confidence limitless.
How we solved it
Prepared 2 months of content focused on the Shark Tank event. Targeted consumers interested in magnetic lashes, capturing over 31% of 80K+ monthly brand searches into retargeting campaigns. Directed traffic through Paid Social, Google Shopping, and Display advertising, building 10,000+ mid-funnel visitors.
Developed 8+ automated, iterative creatives focused on BOFU and MOFU conversions, highlighting unique product features designed to transition prospects into customers.
Measurable impact
Leveraged the Shark Tank feature to drive massive brand awareness and convert interest into sales through a comprehensive paid media and retargeting strategy.
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