Magnetic Lash Brand Scales To A 7-Figure Ecommerce Brand And Becomes A Shark Tank Success
How OpulenceMD leveraged Shark Tank to achieve 12X ROAS and 100K+ new monthly visitors.
Performance Recap
Who is OpulenceMD?
OpulenceMD Beauty provides a full range of glue-free, magnetic lashes, eye makeup, skincare and tools made to keep your eyes safe, simplify your beauty routine and keep your self-confidence limitless.
What problem did they face?
OpulenceMD beauty provides products that combine luxury and glamour with safety and quality.
OpulenceMD Beauty, a full range of glue-free, magnetic lashes, eye makeup, skincare and tools made to keep your eyes safe, simplify your beauty routine and keep your self-confidence limitless.
How we solved it
Prepared 2 months of content focused on the Shark Tank event. Targeted consumers interested in magnetic lashes, capturing over 31% of 80K+ monthly brand searches into retargeting campaigns. Directed traffic through Paid Social, Google Shopping, and Display advertising, building 10,000+ mid-funnel visitors.
Developed 8+ automated, iterative creatives focused on BOFU and MOFU conversions, highlighting unique product features designed to transition prospects into customers.
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Measurable impact
Leveraged the Shark Tank feature to drive massive brand awareness and convert interest into sales through a comprehensive paid media and retargeting strategy.
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