Sustainable Fashion Line Soars To 9X ROAS In 6 Months Through Rapid A/B Paid Media Testing
How we helped Few Moda scale their Paid Media through rapid A/B test experimentation, achieving 9X ROAS.
Performance Recap
Who is Few Moda?
Few Moda is a small team of fashion obsessed, retail-savvy women who love to constantly replenish their closets with elevated and on-trend, yet quality pieces. Balking at the steep traditional retail markups in the industry they are equally as hesitant about the inconvenience and uncertainty of clothing rental services. That's why they decided to do it themselves and create Few Moda.
What problem did they face?
Initial ad sets underperformed with many creatives operating in silos. The campaigns failed to target the mid-tier market segment responsible for most web purchases.
How we solved it
Our team integrated the retargeting ad campaigns to the BOFU & cart abandonment actions to improve overall ROAS while running multiple split tests on product carousels. This allowed us to constantly improve our ROAS month-over-month.
We analyzed all aspects of the user buying journey on website load using GA, Supermetrics, and Hotjar to create a more cohesive web design layout.
Measurable impact
The strategies enabled month-over-month ROAS improvements, achieving an average of 6-7X ROAS with peaks at 9X. Website redesign testing showed a 3:1 increase in site engagement from initial visit to exit rate.
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