Modern Office Brand Blazes To 400K Social Followers & Becomes A Category King
How we helped Autonomous build a 120K Facebook community and achieve 450% social engagement growth.
Performance Recap
Who is Autonomous?
Autonomous provides office and single-home furniture equipment including standup desks and ergonomic chairs. Founded in 2015, the company was built by individuals with expertise in both software and hardware, originally starting with a robot assistant product before pivoting to furniture solutions.
What problem did they face?
Autonomous provides office & single-home furniture equipment including standup desks and ergonomic chairs.
Autonomous has been a company driven by technological innovation since its inception in 2015. Starting out as a group of people with a firm understanding of both software and hardware, the first product was a robot assistant named Maya whose job was to make lives easier, more convenient and smarter.
How we solved it
The community was a key aspect of building brand loyalty and improving the overall CLTV (customer lifetime value) of Autonomous. We built a dedicated Facebook Group community where members generated content around productivity experiences and drove traffic back to the brand.
Brand ambassadors were a pivotal part of developing the brands ecosystem of engaged consumer purchases. We identified influencers monthly meeting objectives and brand style, engaging through product exchanges and payments.
By working with creators that put their creative first, we were able to build genuine engagement across multiple sub-set of audiences.
Measurable impact
The partnership achieved significant social media growth, built a substantial Facebook community of 120K members, and improved click-through rates from 1% to 7% across Instagram and TikTok over a 9-month period.
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