12 New Local SEO Techniques You Need To Know
Internet is all about keeping up. With every upload to the internet, there is only one subliminal message echoing through the void expanse of websites: Keep up.
Naturally, it is not expected of you to ‘keep up’ with everything the internet offers-it is not possible. However, if you are someone who contributes to the mass of knowledge that is the internet, then your aim should be to put your content out there, right in everyone’s faces and make them WANT to read it.
Of course, if it was that easy, everyone would know everything and the search engines would become pointless.
Today, only the smartest search engine optimizers with latest SEO techniques and strategies, and the best content writers who excel in creating a winning SEO strategy, reach the pedestal where they are the number one hit on the SERPs.
We are here to help you get there.
Are you looking for some of the best & latest SEO techniques, strategies and digital marketing trends for 2021?
Keep reading…
Pay attention to our following tips to learn the advanced SEO strategies in 2017, and start working on it before this year ends:
1. Mobile is the future
Something that almost everyone understands. It makes sense too. Do you think people in the future will walk around with desktops? No, because its ridiculous.
The vast population of people who are on the move use mobile devices for all their internet purposes. Many even use it at home. A lot don’t even own laptops.
Start working on a website that is mobile friendly or custom-made for it. Not doing so is guaranteeing yourself a setback.
Our personal advice: Go responsive instead of making a special website for mobiles. RWD is not a joke, and will be a better option.
2. The rise of voice search
Some movies do very little to limit our imagination of future technologies. Being able to speak to machines and having them work for us was among the top of the list for the R&D of various companies. Today, it is possible. Those who use ‘Siri’ on their iPhones are no strangers to this fact.
The time has come to include a recording button on your website to entertain voice requests and serve people better. This will free the user to put their fingers to better use like holding the morning coffee on the way to work, etc.
After all, who wants to type so much?
3. Make your site super-fast
Not everyone has access to high-speed internet. There are more complaints about slow internet speed than there are users. In the midst of all this, if your site has the audacity to load slowly and take its own sweet time through the tough hustle in the lives of the users — Don’t even bother optimizing your sites. Without speed, there is nothing.
Optimize the formats and responsive sizes of the media that you have uploaded onto your website and eliminate loose links and pointless data that slows down loading time.
Remember: its a race.
You can use these tools to check the webpage loading speed: Pingdom or GTmetrix
4. Make your website mobile friendly
Do I need a mobile friendly website?
Have you ever asked yourself this question? The truth is, a major section of target audiences are surfing internet through their smart phones; if you haven’t done it already get it right now.
Google has already programmed an algorithm on April 21, 2015 that the sites which are mobile friendly in nature will be given higher priority and rank them better in search results. They have given clear guidelines about how to make a website mobile friendly.
Use the Mobile-Friendly Test tool by Google to see if pages on your site are mobile-friendly or not.
5. Constantly produce in-depth high quality content
They don’t say maintain your online status if they didn’t have consistent work planned in mind. Putting out content is not like putting out music: Its not very likely that you will become a one-hit-wonder with just one post. Quality trumps quantity each time when it comes to online content.
Write. Provide. Research. Offer. Keep posting articles that you have written with passion for the subject and that will help others.
What is internet if it doesn’t help? What is SEO if it isn’t quality? Be smart. Write well.
6. Make a strong presence in social media
The first website newbies are exposed is – more often than not – Facebook and other social media accounts. Almost everyone online has at least two social media accounts. Why not? Who wouldn’t want a personal page in the internet all about their life? Now, it really would be unwise to not strive to be a part of that.
A single post showing up on someone’s timeline can interest the user to click it. And no one is on the blind anymore. They don’t just click, they share, comment, re-post, contribute, etc., till they ensure the people they care about have read your article as well (Provided its that good, of course).
Don’t miss out on social media, it is the home-door of the internet users and a vast potential market for optimization. Use the best social media management tools to post and let your articles thrive on social media.
7. Link building: Keep quality in mind, not quantity
You must know by now that buying hundreds of links to back track to your page is a trick that no longer works. SEO’s have caught up to that now.
Understanding the minds of the search engine user will help you generate better links with proper keywords instead of having to resort to cheap antics like buying fake link that redirect people all over the net.
Don’t irritate the user. Help them.
Simple and self-explanatory links will do just that, and won’t even cause you to be banned from the Search Engines.
8. Use long tail keywords in your SEO strategy
Long tail keywords are keywords or key phrases that are more specific to your product or service than more common head keywords (one word).
In general, long tail keywords get less search traffic, but will usually have a higher conversion rate. Also, there is less competition for long-tail search terms.
The more specific your keyword is, the less competition you will have to compete with.
The needs of people has become more complex. Internet is not used as a dictionary to give meanings of single words. Rather, it has become the instrument to target specific articles with phrases and sentences based on their subject of interest.
Here is where you try to step into the minds of the user. Think about how they would type if they needed to find something.
Try this simple exercise: If you were to find your article, what would you type? Simplify the answer you get and include those as your keywords for better SEOs.
9. Switch your website to https
If one were to describe the internet, adjectives like ‘private’ and ‘confidential’ would hardly crop up. To this date there are many internet activities missed out on because people are cautious of their personal information and don’t trust the internet to maintain privacy.
Changing your site from http to https will secure the connection with the user and protect their details. If any online cash transactions are to happen, they will remain safe through https only.
Also, Google gives a ranking boost to secure hyperlink transfer protocols. Do you really want to miss out on that?
10. User experience is the new SEO
Rule of sales: Customer is always right.
Rule of internet: User is always right.
Of course, don’t take this too literally, but understand the message behind this. Right from the first click, your site must service the user like a shopkeeper must service a customer.
Assist and help guide them through the various options your site offers at a good speed. Empathy will do wonders in this field. Keeping the experience pleasant and user-friendly will guarantee a return and better ratings. Don’t just communicate, Serve.
11. Google is the King, but don’t forget Bing and Yahoo
The internet world doesn’t revolve around google. Understand that search engines aren’t a monopoly. No engine has reached that epitome of performance that it commands every Search Query yet.
There are still users who prefer Yahoo or Bing and some are just plain used to it. Some unknowingly set the others as default browsers and never notice a change.
Understand that this requires you to adapt to the workings of the major search engines and develop your site accordingly. It is called Search Engine Optimization, not Google optimization.
Adjust your sites to match the working of these engines as well, to boost your SEO over an expanse of at least three engines to exponentially increase your SERPs.
Just like you have competition, Google has too. Tap into it.
Conclusion:
The advanced Search Engine Optimization techniques and strategies in 2017 are expected to improve the functionality and quality of a large number of websites before the first semester.
With more people becoming educated on the subject, we can expect much better experience from engines as well as leading sites like Wikipedia, etc., to boost their game and improve one of the best things in the world: The World Wide Web.
12. Posting Consistantly on Google My Business
Yes, Google My Business is still relevant and is a major factor in your new local SEO techniques.
Gathering ongoing reviews is important but Google also enjoys when you post often on your account.
Simply repost your content you add to your social media also on your Google My Business.
You can use social media tools like Growbase.co or Hootsuite.io to handle your social management of posts.
It's recommended to post atleast 3-4 times per week to see the best effects.
Brenton Way
Content Team