Collaborating with the top makeup and beauty influencers is one of the best ways for skincare brands to reach their target audience. The highest number of makeup influencers are present on Instagram, followed by YouTube. Source Besides, beauty and makeup influencers have the highest impact on the minds of Gen Z and Millennials. Around 74% […]
Collaborating with the top makeup and beauty influencers is one of the best ways for skincare brands to reach their target audience.
The highest number of makeup influencers are present on Instagram, followed by YouTube.
Besides, beauty and makeup influencers have the highest impact on the minds of Gen Z and Millennials. Around 74% of Gen Z audiences and 66% of Millennials are impacted by the posts shared by beauty influencers.
Therefore, beauty influencer marketing remains the top choice for makeup and cosmetic businesses to elevate their branding within a short span of time.
In this article, I have carefully compiled a list of famous makeup influencers to spread the word about your skincare business.
Here is what I have covered in this article:
Makeup influencers are online beauty content creators who have a good social media follower base. Their recommendations and reviews can influence consumer purchasing decisions, and they often play a role in popularizing new makeup products and techniques.
Here are some of the key benefits of working with makeup influencers taking the help of leading beauty influencer marketing companies:
Name | Nikkie de Jager-Drossaers (née de Jager) |
Date of Birth | March 2, 1994 |
Instagram Followers | 18.8 Million |
YouTube Followers | 14 Million |
Career Highlights | – Began uploading makeup videos to YouTube in 2008 at age 14. – Became a professional makeup artist after enrolling in makeup coursework. – Named one of the top ten beauty “influencers” by Forbes in 2017. – Awarded “YouTube Guru” at the Shorty Awards and “Choice Fashion/Beauty Web Star” at the Teen Choice Awards in 2017. – Became Global Beauty Adviser for Marc Jacobs Beauty in January 2019. – Became a goodwill ambassador at the United Nations in June 2020. |
Collaborations | – Collaborated with beauty brands like OFRA Cosmetics and Maybelline. – Collaborated with Lady Gaga to promote Haus Laboratories in December 2019. – Launched her own eyeshadow palette in collaboration with Beauty Bay in August 2020. |
Nikkie de Jager was born on March 2, 1994, in the Netherlands. She began her journey into makeup and beauty at a young age. At the age of 14, she started uploading makeup tutorial videos to YouTube after being inspired by watching MTV’s “The Hills” and, in particular, the makeup of Lauren Conrad.
Nikkie gained prominence in 2015 when she uploaded a video titled “The Power of Makeup.” This video showcased the transformative power of makeup and became viral. It inspired a trend of people sharing their faces with and without makeup, contributing to her growing popularity.
Also See: Top-Rated Influencer Marketing Companies
While continuing her YouTube career, Nikkie de Jager also pursued formal makeup education. She enrolled in makeup coursework at B Academy in Amsterdam and later worked as a professional makeup artist.
Forbes magazine recognized Nikkie as one of the top ten beauty “influencers.” She received several awards, including “YouTube Guru” at the Shorty Awards and “Choice Fashion/Beauty Web Star” at the Teen Choice Awards, both in 2017.
Nikkie has collaborated with renowned beauty brands, such as OFRA Cosmetics and Maybelline. Her collaboration with OFRA Cosmetics included liquid lipsticks and a highlighter palette. She also collaborated with Lady Gaga to promote Haus Laboratories.
In September 2021, Nikkie launched her own cosmetic brand, Nimya. The brand’s initial product lineup featured a Moisturizer/Primer Hybrid, Setting Spray, Cooling Ice Stick & Glow Serum, and a minifan.
Full Name | James Charles Dickinson |
Date of Birth | May 23, 1999 |
Instagram Followers | 21.2 Million |
YouTube Followers | 23.9 Million |
Career Highlights | – Started uploading makeup videos to YouTube in 2015 – Became the first male brand ambassador for CoverGirl in 2016 – Hosted, directed, and co-produced the YouTube Originals series “Instant Influencer” in 2020 – Released an eyeshadow palette and created a makeup line with Morphe Cosmetics |
Awards | – Two People’s Choice Awards – Three Streamy Awards – One Shorty Award – One Teen Choice Award |
Early Life | – Born in Bethlehem, New York – Graduated from Bethlehem Central High School in 2017 – Started doing makeup professionally after teaching himself |
James Charles was born in Bethlehem, New York, and attended Bethlehem Central High School, where he graduated in 2017. During his high school years, he faced bullying but eventually pursued his passion for makeup artistry.
Charles started his YouTube channel in 2015, initially uploading makeup tutorials. His talent and creativity quickly gained attention, and he became a self-taught makeup artist.
In a significant milestone, James Charles became the first male brand ambassador for CoverGirl in 2016. His appointment marked a turning point in the beauty industry’s inclusivity.
In 2020, he hosted, directed, and co-produced the YouTube Originals reality competition series called “Instant Influencer,” where aspiring makeup artists competed for the title.
Charles collaborated with Morphe Cosmetics to release an eyeshadow palette and created his own makeup line. He also collaborated with various beauty brands and even partnered with Lady Gaga to promote Haus Laboratories.
Throughout his career, James Charles received numerous accolades, including People’s Choice Awards, Streamy Awards, a Shorty Award, and a Teen Choice Award.
Full Name | Robert Welsh |
YouTube Subscribers | Over 1 Million |
Career Highlights | – Rose to fame as a makeup artist content creator on YouTube – Reviewed Japanese beauty products in a late 2015 video |
Family | – Born in Surrey, England – Twin brother is fellow YouTuber James Welsh |
Robert Welsh is a content creator who gained popularity by sharing makeup artist work on the platform. His channel features in-depth makeup tutorials and routine videos, which have collectively garnered over 1 million subscribers.
Before gaining recognition on YouTube, Robert worked as a professional makeup artist while residing in London. In late 2015, he expanded his content by reviewing Japanese beauty products in one of his videos.
Notably, several of Robert’s reaction videos have attracted substantial attention, with some surpassing 1 million views.
Robert’s YouTube content often involves reacting to makeup routines performed by notable figures such as Bella Thorne and Kylie Jenner.
Full Name | Eleanor Barnes |
Instagram Followers | 1 Million |
Origin of Screen Name | Inspired by a Nicki Minaj lyric, not Harry Potter |
Content Focus | Makeup tutorials, personal topics, beauty-based cosplay |
Cosplay Beginnings | Started experimenting with pop culture-inspired looks in 2018 |
Anime Enthusiast | Fondness for anime, influenced by childhood exposure to Studio Ghibli films and love for “Hunter x Hunter” |
Eleanor Barnes, popularly known as the Snitchery, is an active content creator on YouTube and other social media platforms. She gained popularity by sharing makeup tutorials and discussing personal topics.
Barnes initially experimented with pop culture-inspired looks in 2018, which later evolved into “beauty-based cosplay.” Her love for anime, rooted in childhood exposure to Studio Ghibli films and her adult favorite, “Hunter x Hunter,” has been a significant influence on her content.
Full Name | Melly Sánchez |
Instagram Followers | More than 1.5 million |
YouTube Subscribers | Over 500,000 |
Birthday | December 9, 1993 |
Age | 29 years old |
Melly Sánchez is a popular makeup artist with a significant presence on both Instagram and YouTube. She is best known for her short-form makeup tutorials on Instagram under the account “thefashionfreakk,” where she has amassed more than 1.5 million followers.
On YouTube, she has earned over 500,000 subscribers. Born on December 9, 1993, in the Dominican Republic, Melly moved to the United States when she was 8 years old and is currently based in New York.
Related: Best Instagram Beauty Influencers
Before gaining fame as a beauty influencer, she worked at Bloomingdales full-time. Sánchez is associated with fellow Instagram stars Karla Jara and Gabriel Zamora. Her journey as a makeup artist and content creator has garnered her a dedicated following and a notable presence in the beauty and fashion community on social media.
Full Name | Leah Halton |
Date of Birth | January 6, 2001 |
Instagram Followers | Over 640 thousand subscribers on Instagram |
YouTube Subscribers | Over 700 thousand subscribers on YouTube |
Social Media Journey | – Joined Instagram in 2014 and gained popularity – Started YouTube channel in 2018 – Known for “Get Ready With Me” (GRWM) videos – Enjoys imitating celebrities’ makeup looks |
Leah Halton is an Australian beauty vlogger and content creator active on various social media platforms, including YouTube, Instagram, TikTok, and more.
She was born on January 6, 2001, in Australia and is primarily known for sharing beauty-related content on her YouTube channel.
After completing high school, Leah worked at a fish and chips store but didn’t find it enjoyable. Leah has always been passionate about beauty and makeup, and she taught herself makeup skills. To earn money, she started doing makeup for her friends on various occasions. Leah later enrolled in a local university to study Business but transitioned to online learning after the lockdown, allowing her to focus more on social media.
Leah created her Instagram account in 2014 and quickly gained popularity due to her resemblance to Madison Beer, a comparison she doesn’t necessarily agree with but her fans often make.
In 2018, she joined YouTube, where she began posting beauty and lifestyle videos. Leah enjoys making “Get Ready With Me” (GRWM) videos, where she chats with her audience while doing her makeup for various occasions.
Full Name | Lisa Eldridge |
Date of Birth | June 1966 |
Birthplace | Auckland, New Zealand |
Instagram Followers | Around 1.9 Million |
YouTube Subscribers | More than 2 Million subscribers |
Books | Published “Face Paint: The Story of Makeup” in October 2015 |
Early Interest in Makeup | Discovered vintage makeup as a child, deepened interest in theatrical makeup as a teenager |
Lisa Eldridge is a highly accomplished makeup artist, businesswoman, author, and YouTuber known for her significant contributions to the beauty and fashion industry. Born in Auckland, New Zealand, she moved to Liverpool, where she began her professional career as a makeup artist.
Her journey started with her work for Elle magazine, where she collaborated with supermodel Cindy Crawford. Eldridge’s work has graced the pages of numerous prestigious publications and she has worked with renowned photographers and fashion houses.
Her television appearances include serving as the resident on-screen beauty expert for Channel 4’s “Ten Years Younger” series and hosting “Makeup: A Glamorous History” on BBC Two in 2021.
She has a strong online presence with her makeup tutorials and beauty advice, and her collaborations with prestigious brands like Chanel and Lancôme have solidified her status as a leading figure in the beauty industry.
Here are some of the most popular platforms for makeup influencers:
Instagram is a go-to platform for many makeup influencers due to its visually oriented nature. Makeup artists and beauty enthusiasts can post photos and short videos showcasing their makeup looks, tutorials, and product recommendations. Features like Stories and IGTV allow for more interactive and in-depth content.
YouTube is a powerhouse for makeup tutorials and in-depth beauty content. Makeup influencers can create longer-form videos that include step-by-step tutorials, product reviews, and makeup challenges. The platform’s search functionality makes it easy for users to find specific makeup content.
TikTok is known for its short-form videos, making it ideal for quick makeup tutorials, tips, and trends. Makeup influencers on TikTok often create engaging, visually appealing content that can quickly go viral and reach a broad audience.
Here are some key considerations when determining influencer marketing pricing in the beauty industry:
Consider your goals, budget, the influencer’s audience, and the terms of the collaboration. Ensure there is clear communication and a formal agreement in place.
Makeup influencers build their following through consistent content creation, engaging with their audience, using relevant hashtags, collaborating with others, and staying up-to-date with beauty trends.
Yes, many countries have regulations requiring influencers to disclose when content is sponsored or includes paid promotions. This transparency is essential for consumer trust and compliance with advertising guidelines.
One common misconception is that makeup influencers only promote products for money. While they do collaborate with brands, many are passionate about makeup and genuinely want to share their expertise and recommendations.
Formal training or certification in makeup artistry is not always required, but many makeup influencers have received professional training or have extensive experience in the field. Expertise and skills often contribute to their success.
Influencers should be selective in their collaborations to maintain authenticity and align with their audience’s interests. They may choose to work with brands and products that fit their niche and values.
Makeup influencers often stay informed by following industry news, attending beauty events, networking with other professionals, and continuously experimenting with new products and techniques.
Brenton Way is a top influencer marketing agency that can help you handle influencer outreach, including contacting and negotiating with potential influencers on your behalf. We will work to secure agreements that benefit both parties and ensure a successful partnership. Schedule a marketing call to upgrade your influencer marketing strategy.