Because of the ever-evolving nature of the beauty industry and digital marketing, brands look to Social Media, Paid Ads, SEO, Influencer Marketing, and Digital PR as main sources for building their marketing presence.
The beauty industry’s 5-year projection estimates that it will very nearly be a trillion dollar industry, coming in at around $1.72 billion by 2026.
Based on succesful marketing campaigns in the past 5 years, SEO, Social Media, and Paid Ads are the 3 most most effective digital marketing channels.
If you work with a successful agency who has a track record working with other beauty brands, you are able to implement marketing strategies that will drive success faster.