Average Creative Ad Test Variations Performed Every Month.
Average Improvement in overall ROAS across a 6 month testing period.
Average increase in overall Click-through-rate in a 6 month testing period.
We move fast. Creatives are delivered within 7 days of finalizing the creative brief
Don't see an improvement in performance? We will refund your first month on us.
Our process & actual marketing technology is unmatched, backed 100%.
FOREO wanted to jump into a massively competitve beauty market in the US while differentiating their product lines. Their main challenge was testing multiple creative formats quickly across their $1 million + monthly ad spend and objectively hit high performane.
15 Creators / 90: UGC Videos: We produced 72unique user-generated content (UGC) pieces, each with different hooks to address various customer pain points.
4 Creators / 12X Behind-the-Scenes (BTS) Shoots: Conducted 12 behind-the-scenes shoots to provide authentic, engaging content.
4X Social Promo Videos / 8X Video Cuts: Created 4 social promo videos to highlight FOREO’s services and offerings.
We generated a an impressive $140 AOV and a 3X higher than industry avg. ROAS at 8X across all Paid Media efforts.
Snacklins after capturing a deal in Shark Tank had needed multiple forms of creative. Their Social media engagement was minimal and their ads were becoming stale with no user-generated content (UGC) to engage their audience. They were blending in with many other small brands in the market and needed a new creative vision for their social media and ad campaigns.
9 Creators / 48 UGC Videos: We produced 72 unique user-generated content (UGC) pieces, each with different hooks to address various customer pain points.
4 Social Sketches / 24X Video Cuts: We created 4 unique social sketches with creators & comedians, and produced unique video sketches cuts to run across paid social.
3 Creators / 9X Behind-the-Scenes (BTS) Shoots: Conducted 12 behind-the-scenes shoots to provide authentic, engaging content.
1X Product Lifestyle Shoot: Created 1 product & lifestyle photoshoot.
We generated over 3X organic social growth across Instagram in the first year and over an avg. 3X ROAS across Paid Social channels.
Bodytonic Med Spa wanted to expand into Paid Social platforms like Meta and TikTok due to stagnation in their Google Ads performance. They faced a shortage of creatives for testing, and their focus was not on paid performance. We developed a comprehensive 6-month creative content strategy, and by the second month, their campaigns were optimized using our AI Creative Algorithm.
12 Creators / 72: UGC Videos: We produced 72unique user-generated content (UGC) pieces, each with different hooks to address various customer pain points.
4 Creators / 12X Behind-the-Scenes (BTS) Shoots: Conducted 12 behind-the-scenes shoots to provide authentic, engaging content.
4X Social Promo Videos: Created 4 social promo videos to highlight Bodytonic Med Spa’s services and offerings.
We generated a 65% increase in ROAS to hit an avg. of 4.2X from cold traffic sources.
"Brenton Way was instrumental in our brand's debut in the beauty industry. From crafting compelling social media narratives to delivering stunning graphics and web design, they truly understood our vision and brought it to life."
"When we were looking to strategize our massive $1M monthly ad spend for our new brand launches, Brenton Way was our go-to. Their expertise ensured our campaigns across billboards and other channels were not just effective, but also groundbreaking."
"Finding a team that genuinely grasped our product was hard to find. Brenton Way picked it up with stride and created high quality creatives and scaled to scale us past our initial 5X ROAS goal in 6 months."
Effective ad testing hinges on three main components: quality content, a robust testing process, and data-driven optimization.
Quality Content: This is the foundation of our testing process. We ensure that the data and information shared with Paid Social platforms (such as Meta, Google, TikTok, etc.) are optimized to accurately represent your brand and target the right audience.
Robust Testing Process: This is where our AI technology excels. Our system generates over 540+ ad test variations, including different combinations of copy, headlines, campaign types, audience segments, demographics, and ad creatives. This comprehensive approach allows us to identify the most effective combinations.
Data-Driven Optimization: Our AI algorithm analyzes the performance of these ad variations using only 10% of the traditional ad budget. This efficiency allows us to conduct tests that are 10 times larger than standard methods. The AI identifies the winning ad sets, providing key insights and learnings. We then refine and rebuild the next round of ad tests, continually improving performance, increasing revenue, and maintaining higher profit margins.
Our Rapid Creative Testing solution ensures you get the best results from your ad campaigns, maximizing both your budget and return on investment.
To fully benefit from Rapid Creative Testing we recommend a minimum of a three-month commitment. This period includes content planning and creation in the first two months, followed by comprehensive testing in the third month. We also offer a guarantee, allowing you to cancel if you are not satisfied.
We leverage Experimental Design, as opposed to traditional testing methods like A/B testing and multivariate testing.
Our advanced AI creative testing solution allows us to create multiple iterations of ad groups and set up an environment for a successful ad test, around 540+ per campaign testing period. This allows us to learn more quickly, and optimize your campaigns for better performance.
Rapid Creative Testing enhances performance by creating ad creatives specifically designed for high-impact campaigns. Our process involves collaboration with a diverse team of content creators, in-studio work, and advanced post-production graphic design. We use these optimized creatives in AI-driven hypothesis testing to identify the most effective ad sets, maximizing engagement and results.
Clients typically see a 30% improvement in key performance indicators (KPIs) such as return on ad spend (ROAS), click-through rate (CTR), engagement rate, and add-to-cart conversions. Actual results may vary based on factors like budget, industry, brand positioning, and product/service specifics.
Absolutely, we can manage your ad campaigns for you. Our team can handle everything from creative development to campaign management, ensuring a seamless and effective advertising strategy.
We create a variety of content including:
& more...
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