Jewelry Marketing Industry Landing Page

We don't Compete, we dominate.

Fractional Growth Strategist

Get next-level growth strategies from top-tier your new marketing strategist to see campaigns from ideation to execution.

Marketing Analytics Dashboard

Tap into our IcarusX marketing dashboard that centralizes all of your marketing data and helps provide AI marketing improvements.

Data-Driven Growth Strategies

We streamline marketing to scale quickly and efficiently from onboarding, analysis, strategy, and execution of your creative.

Creative + Data in harmony with one Jewelry Marketing Agency

Creative is the lifeblood of your jewelry brand and data is what fuels iterative improvements to a more successful + stabile company.

Brenton Way focuses on all elements of a successful marketing campaign from Creative, Strategy, to constant growth.

Case Study Breakdown

NicoleHD Jewelry

Client Requests

Stronger conversions
Increase local search rankings
Better content that explains their practice areas
New relationships with bloggers & press

Our Solutions

Facebook Ads
Email Marketing
Google Ads
Social Media Management
Pinterest Ads
SEO

Strategy

Brenton Way created a digital marketing foundational strategy to help NicoleHD position itself into the e-commerce market in less than 3 months. Paid Social, Paid Ads, Email Marketing, SEO, Content were used in setting a foothold into the market. Brenton Way’s approach to testing specific marketing strategies, and going after “low hanging fruit” opportunities helped NicoleHD hit & surpass all marketing objectives. The brand is now expanding its line of jewelry and creating new collections for each seasonal look and providing a more inclusive shopping experience.

Meta Ads

After identifying high-performing audiences, we constantly tested new audiences to find new targeting opportunities. We also saw success from our retargeting campaigns with digital product ads. Holiday promotions also drove consistent results and an exclusive first-time 10% off new customer specials.

Email

Our mission with email was to help build brand recognition and revenue share of email, while also growing the list. By building out our library of automations, creating a segmentation strategy to remove disengaged users, and through AB testing of our email and pop-up content, we were able to increase the revenue from SIO’s email efforts and grow the list while improving the our overall email engagement in the process.

Creative Photoshoot & UGC

We planned our SEM campaigns to account for seasonality, taking advantage of holiday seasons and lowering spend during slower sales seasons. Additionally, we implemented variations of high performing ads and full rounds of negative keywords while creating top-of-funnel campaigns.

Social Media Management

When it came to social, we helped SiO reposition their social media goals to not only include brand awareness and follower growth but also website traffic, user engagement and conversions. We also restrategized the type of content SiO was pushing out to make it more engaging to the consumer with unique messaging and direct calls to action, as well as implementing shoppable posts on Instagram. These strategies earned a 54% increase in IG followers and a 3,100% increase in IG engagement, while doubling website sessions, transactions and revenue.

Pinterest Ads

As many shoppers visit Pinterest for inspiration, we used creative Pinterest ads based on mood boards we created for the client to attract a relevant audience.

Search

For SEO, we made it important to create different variations of product descriptions to track Googles behavior. After testing, we applied the same method across all products, which eventually increased targeted SEO sales traffic by 40%.

Our Breadth Of Solutions

Social

Social Management
Content Creation
Community Growth

Influencer

Influencer Database
Influencer Management
Creative Management

Digital PR

Securing press
Securing media
Media Kit Creation

Paid Media

Paid Social
Display
Performance

Creative Content

Copywriting
Editorial Photoshoots
Video Production
UGC

Onsite Optimization
Technical Page Mapping
HARO Backlinking

Email Marketing

Drip Sequences
Copy Creation
Marketing Automation

Digital PR

Brand Identity
Logo Creation
UI/UX

Conversion Optimization

Heatmap analysis
Video recording analysis
Conversion changes doc

Our methods are proven & tested.

"We have been around for many years, but our launch to digital wasn't easy. Brenton Way came in and defined a clear marketing plan to how we tap further into our California & New York based audiences."

Jack Hovespian / Danhov

"Brenton Way played a pivotal role in our US expansion as a new fashion e-commerce startup. They helped developed multiple Paid Social & Performance campaigns that has set us apart as a company."

Katy Stein / Few Moda

"It was important for us to find a marketing agency that understood our space and the fact that we deal with high-end clientele. Brenton Way has exceeded our expectations with their attention detail from Email marketing, Paid Ads, & SEO campaigns."

Peter Norman / Peter Norman Jewelry

The Leading Jewelry + Fashion Digital Growth Agency