Starts With Strategy
Social Media
Building a better social media presence
CPG Marketing Industry
The leading Consumer Packaged Goods agency with growth at the core. We understand the unique challenges you face in the consumer packaged goods industry.
Looking To Promote Your CPG Brand?
With our extensive experience working with over 100+ CPG companies, we've got the secret sauce to boost your brand and skyrocket your sales. From identifying your target audience and creating compelling messaging to developing killer marketing campaigns, we've got your back.
Our team of marketing strategists knows the ins and outs of the CPG world like nobody else. From awareness to acquisition, we plan and reverse-engineer the strategies needed to help execute across quarter and annual periods.
CPG Marketing Playbook
Unlock Your CPG Marketing Strategy
Our comprehensive CPG marketing playbook covers the strategies and tactics that have driven success for over 100+ consumer packaged goods brands. From identifying your target audience to creating compelling campaigns, this guide gives you the blueprint for growth.
Services
CPG Industry Marketing Services
Influencers & PR Hacking
Connect your CPG brand with the right influencers to create buzz-worthy PR stories. We have created PR hacking techniques to get your consumer products in front of the right influencers and sources, catapulting your product sales and positioning you for higher profit margins.
Social Media Marketing
Boost your CPG brand's visibility with strategic content and engagement to build loyal communities. Leverage well curated content—written, videos, and images—into creating a loyal followership on the biggest social media platforms.
Branding
Craft a compelling brand identity and visual storytelling for your CPG products. Evolve from mediocrity and obscurity to an easily recognizable brand, as our creative team crafts a compelling, relatable image for your consumer goods company.
Paid Campaign Management
Scale revenue through optimized paid campaigns. Set up your PPC campaigns with the right keyword strategy, search optimization, and comprehensive analytics. We help manage and optimize your CPG paid media to ensure maximum profitability.
Creative Content Creation
Compelling content that triggers emotion and drives action for your CPG products. Unique graphic design images, extensive whitepapers around your product features, and in-depth videos explaining your new promotional items.
Market & Competitor Research
Analyze trends and unlock competitive intelligence in the CPG space. Get comprehensive market insights to consumer goods trends and key factors that should dictate your company's marketing strategies, plus analyze your competitor's outreach to gain a competitive edge.
Want to view our case studies?
FOREO
$450K+ Net New Monthly Revenue
$140+ Average Cart Order Value
38% Ads Click-Through Rate
ZVYK
5X Avg. Return on Ad Spend
$50 Average Order Value
+23% Increase in Add-to-Cart
Family First
+740% Increase in New SEO Keywords
18% Overall Site Conversion
38 Monthly Cold Leads
Become a part of the successful story
Book free 30-min consultationLook what news we have
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Our Main Services
Email Marketing
Revolutionizing email marketing for accelerated growth
Paid Media
Harness 90% Of All Paid Ads Traffic Across The Web
$185+
+15% impressions
Digital PR
Build connections & increase brand recognition
Search
Garner More Intent-Based Searches Through Natural Relationships
Influencer
Get More Eyeballs Using Our Professional Influencer Team
FAQ
Need Help?
We focus on Consumer Packaged Goods and on creating and executing marketing strategies. Our expertise is crucial as we understand the unique challenges and opportunities in the CPG sector, from evolving consumer behaviors to dynamic market trends, helping brands navigate these complexities and achieve growth.
Effective strategies include targeting the right audience based on comprehensive data, utilizing the correct platforms for your demographic, and creating compelling, clear, and concise ad copy. It's also crucial to continually test and optimize campaigns based on performance data.
Based on successful marketing campaigns in the past 5 years, SEO, Social Media, and Paid Ads are the 3 most effective digital marketing channels for CPG brands. Each channel serves a different purpose in the customer journey, and a well-integrated strategy across all three delivers the strongest results.
If you work with a successful agency who has a track record working with other CPG brands, you are able to implement marketing strategies that will drive success faster. Paid media campaigns can show results within weeks, while SEO and organic social media typically take 3-6 months to build momentum.
We combine data-driven strategies with creative excellence specifically tailored for the CPG industry. With experience working with over 100+ CPG companies, our team has deep expertise in consumer packaged goods marketing, delivering measurable results through influencer partnerships, SEO, paid media, and social media management.
Yes, we work with CPG brands ranging from emerging startups to established enterprises. Our strategies are customized to fit your specific budget, goals, and growth stage, ensuring maximum ROI regardless of company size.
What our clients say about us
The Partnerships and Expertise That Fuel Your Growth
Are we the right team for you?
Brenton Way in numbers
5X
Faster than other agencies
80%
Client retention rate
7X
ROI in average
23
Experts in our team
Brands we've empowered
